PRODUCT OF THE YEAR 201 GUIDELINES FOR THE USE OF THE … · Product of the Year whether with or...
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PRODUCT OF THE YEAR 2019 GUIDELINES FOR THE USE OF THE LOGO In associataion with
Transcript of PRODUCT OF THE YEAR 201 GUIDELINES FOR THE USE OF THE … · Product of the Year whether with or...
PRODUCT OF THE YEAR 2019 GUIDELINES FOR THE
USE OF THE LOGO
In associataion with
PRODUCT OF THE YEAR
2019 Guidelines for the Use of the Logo
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3 THE GOLDEN RULES
4 THE INFORMATION THAT MUST ACCOMPANY THE LOGO
5 CLAIMS/STATEMENTS ABOUT PRODUCT OF THE YEAR WINNERS
6 CROSS SELLING
7 DURATION OF USE OF THE NAME AND LOGO
8 THE RIGHT WAY TO REPRODUCE THE LOGO
9 THE WRONG WAY TO REPRODUCE THE LOGO
10 TECHNICAL INFORMATION
11 CONTACT DETAILS
All advertising and/or communications using the
logo must be submitted to Product of the Year for
approval prior to use.
CONTENTS
RULE AAll advertising and/or communications using the logo
must be submitted to Product of the Year for approval
prior to use.
RULE BThe logo must be consistent wherever it appears -
always used in full, same colour, font and shape as
provided by Product of the Year to you.
WHY?The unique factor of this award is the number of
product sectors it operates in.
This means that all work leveraging the logo is
complimentary. It builds the brand, making it more
valuable to the winners.
RULE CThe logo must always be accompanied by the
number of people who voted in the Product of the Year
survey to award it and the category that it won
(this is explained further in the next section).
WHY?The power of the Product of the Year award is the
unique way it is awarded.
The fact that over 14,000 people have voted means
that the public can trust the verdict, and it gives it
differentiation and power.
Understanding that it is a winner of a Category allows
the public to understand that there is more than one
winner of distinct and separate categories.
This information must appear whenever the logo does.
THE GOLDEN RULES
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PRODUCT OF THE YEAR
The following information must be communicated in
any forms of advertising/communications referencing
Product of the Year whether with or without the logo.
WHICH CATEGORY YOUR PRODUCT WON, EG, PET FOODIn relation to Television Commercials: if the claim
(or any other use of) “Product of the Year” is in Voice
Over it must be accompanied with the category the
Product won, also in VO.
If the Product of the Year logo appears with no VO,
then the category can appear in copy text only
alongside the logo.
NIELSENThe wording “Survey of 14,000 people by Nielsen.”
THE INFORMATION THAT MUST ACCOMPANY THE LOGO
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CLAIMS/STATEMENTS ABOUT PRODUCT OF THE YEAR WINNERS
Any use of a comparative statement must be factually
correct if utilising the Product of the Year survey as the
source for such statements.
Any claims or comparative statements must make
clear that it is referencing the Product of the Year
survey as its source and must be sustainable by the
methodology of the Product of the Year award system.
For example, any claims of “No. 1”, “the best”,
“the leading” etc. can only be made when clearly
identifying that it is “No. 1”, “the best”, “the leading”
etc. in its category in the Product of the Year survey
on innovation.
If other claims or comparisons are made which arise
out of, or are based on, other information, this detail
must be separately and distinctly represented to the
public in a clear manner so as to avoid confusion as to
the source of the claim or comparison.
(In other words, it should not be placed next to any
Product of the Year survey information unless clearly
distinct from such information.)
Stating the number of people voting:a) You must make clear that this was the total number
of people in the survey - NOT the number who
voted for a specific product winner.
(eg, Obviously not all 14,000 people voted for each
winning product.)
b) You may be able to use the terms “thousands of
people”, and/or “thousands of men” and/or
“thousands of women”. We define thousands
in this case as at least 2,001 and this information is
available on request. For some categories of low
incidence purchase it is probable that we had to
complete the research with less than 2000
respondants.
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PRODUCT OF THE YEAR
The logo must only appear on/or alongside the
Product that won the category.
If any advertising covers multiple products in the
same range, it must be made clear that the award has
only been given to the winning product.
Any inference that it was awardedacross the whole
range must be avoided.
The logo cannot be put on another product - even
if the winning product is referenced.
CROSS SELLING
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PRODUCT OF THE YEAR
The logo may be used on winning products and in
advertising winning products on sale from
16th November 2018 until 15th November 2019,
by which point it must be removed from all
communications and packaging unless otherwise
agreed with Product of the Year.
It is a condition of your licence that all advertising,
point of sale material and promotional packaging
featuring the logo is removed by that date.
As stock management is not always precise, you have
a grace period of one month for pre 16th November
2018 stock which is in circulation to be sold through.
You should consider stock levels well in advance to
ensure that you meet the 15th November 2019
deadline.
DURATION OF USE OF THE NAME AND LOGO
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PRODUCT OF THE YEAR
When reproducing the logo on a patterned or coloured
background, this is the favoured format.
Alternatively, you may reproduce the logo with this
white border where it is unavoidable.
THE RIGHT WAY TO REPRODUCE THE LOGO
Winner Pet Food Category. Survey of 14,000 people by Nielsen.
Winner Pet Food Category. Survey of 14,000 people by Nielsen.
When reproducing the logo on a white background, this is the correct format.
Winner Pet Food Category. Survey of 14,000 people by Nielsen.
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THE WRONG WAY TO REPRODUCE THE LOGO
DON’T change the
colour of any part
of the logo
DON’T change the shape
of the logo
or drop any copy
DON’T take the logo out
of its box
DON’T change the
border colour
or thickness
DON’T add a drop shadow
to the logo
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LOGO COLOURThe logo must be reproduced in one colour only.
Pantone® 485
Where 4–colour process is used, the logo may be
reproduced with these values.
CMYK Cyan 0; Magenta 100; Yellow 100; Black 0
FONTIt is recommended that the accompanying copy uses
the font Avenir.
Font Family: Avenir Light Avenir Medium Avenir Black
TECHNICAL INFORMATION
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PRODUCT OF THE YEAR
Should you have any questions concerning
reproduction of the logo, contact.
SARAH [email protected]
T: 0415 913 743
ROSANNA [email protected]
T: 0407 426 660
www.productoftheyear.com.au
CONTACT INFORMATION
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PRODUCT OF THE YEAR
