PRODUCT NAMES + ABBREVIATIONS - Super …...All Ultrex SIGNATURE COLLECTION Ultimate Modern We...
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1 Taxonomy / © 2019 Marvin PRODUCT NAMES + ABBREVIATIONS (This will be easier than you think.)
Transcript of PRODUCT NAMES + ABBREVIATIONS - Super …...All Ultrex SIGNATURE COLLECTION Ultimate Modern We...
1Taxonomy / © 2019 Marvin
PRODUCT NAMES + ABBREVIATIONS
(This will be easier than you think.)
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ONE MARVIN
Taxonomy / © 2019 Marvin
ELEVATE COLLECTION
Previously known as Wood-Ultrex
ESSENTIAL COLLECTION
Previously known as All Ultrex
SIGNATURE COLLECTION
UltimateModern
We started by simplifying our offerings into three collections that combine Marvin and Integrity products.
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Align with new brand structure
PRODUCT NAMING INTRODUCTION
Help navigate our portfolio
Taxonomy / © 2019 Marvin
Our goal in new product naming is to:
Make naming simple
4Taxonomy / © 2019 Marvin
Intuitive Consistent Concise Flexible forthe future
NAMING CRITERIA
We worked to make every product name:
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Default descriptors are not included in new names
WHAT’S NEW
Taxonomy / © 2019 Marvin
Wood-Ultrex and All Ultrex have new names
A few high level changes to note:
Wood-Ultrex Elevate
All Ultrex Essential
Clad is assumed (Not included in new names)
Wood will be called out
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“Traditional” and “Contemporary” are not in new door names
WHAT’S NEW
Taxonomy / © 2019 Marvin
Generation indicators are now G + a number.
“Replacement” and “Contemporary” are not in new window names.
Replacement and Contemporary casement and awning windows are now called “Narrow Frame.”
Double Hung Insert windows are still called “Inserts.”
Double Hung Next Generation G2
Traditional Tall Bottom Rail
Contemporary Short Bottom Rail
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Ultimate Awning
Elevate Casement
Essential Glider
Modern Awning
EXAMPLES
Taxonomy / © 2019 Marvin
FROM TO
Every name includes a Product Group and Product Type.
PRODUCT GROUP
PRODUCT GROUP
PRODUCT GROUP
PRODUCT TYPE
PRODUCT TYPE
PRODUCT TYPE
PRODUCT GROUP PRODUCT TYPE
Clad Ultimate Awning
Integrity Wood-Ultrex Casement
Integrity All Ultrex Glider
Modern Awning Crank
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A SIMPLE FORMULA
Taxonomy / © 2019 Marvin
New names are simple, straightforward combinations of the words that describe the products, always in the same order.
PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE+ + + + + +
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WHAT’S (POTENTIALLY) IN A NAME?
UltimateModernElevateEssential
The first part of every product name specifies Product Group.
PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE+ + + + + +
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WHAT’S (POTENTIALLY) IN A NAME?
Wood
You’ll notice the names call out Wood, not Clad. Other exterior materials are assumed defaults for their respective product lines.
PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE+ + + + + +
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PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE
Taxonomy / © 2019 Marvin
WHAT’S (POTENTIALLY) IN A NAME?
The Product Type is a key part of every name.
CasementAwningDouble HungDirect GlazeSliding French DoorSliding Patio DoorMulti Slide DoorEtc.
+ + + + + +
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WHAT’S (POTENTIALLY) IN A NAME?
MagnumNarrow FrameInsert
PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE+ + + + + +
Insert, Magnum, Narrow Frame – immediately following product type.
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WHAT’S (POTENTIALLY) IN A NAME?
PicturePush OutRound TopTriple SashStacked PocketCornerTall Bottom RailShort Bottom RailEtc.
Descriptive details are included as needed.
PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE+ + + + + +
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WHAT’S (POTENTIALLY) IN A NAME?
G2
“G” + generation number
PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE+ + + + + +
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WHAT’S (POTENTIALLY) IN A NAME?
IZ3IZ4HP
We’ve replaced StormPlus and IMPACTterminology with IZ3 and IZ4 indicators.
PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE+ + + + + +
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ABBREVIATIONS
Taxonomy / © 2019 Marvin
New abbreviations follow the same format as new names
PRODUCT GROUP
EXTERIOR MATERIAL
PRODUCT TYPE
FRAME TYPE
DESCRIPTORS (UP TO 3)
GENERATION PERFORMANCE+ + + + + +
UMELES
W CAAWNDHDGSFDSPDMSDEtc.
MNFIN
PPORTTSSTK PKTCNRTBRSBREtc.
G2 IZ3IZ4HP
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IN PRACTICE: ULTIMATE
Taxonomy / © 2019 Marvin
FULL NAME AND ABBREVIATION FULL NAME AND ABBREVIATION
Clad Ultimate AwningCUAWN
Ultimate AwningUAWN
Clad Ultimate Double Hung Next Generation 2.0CUDH-NG 2.0
Ultimate Double Hung G2UDH G2
Wood Ultimate Sliding French DoorWUSFD
Ultimate Wood Sliding French DoorUWSFD
FROM TO
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IN PRACTICE: MODERN
Taxonomy / © 2019 Marvin
FULL NAME AND ABBREVIATION FULL NAME AND ABBREVIATION
Modern Casement CrankMNCA-C
Modern CasementMCA
Modern Casement Push OutMNCA-P
Modern Casement Push Out MCA PO
Modern Multi-Slide Door PocketMNMS-P
Modern Multi Slide Door PocketMMSD PKT
FROM TO
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IN PRACTICE: ELEVATEPREVIOUSLY INTEGRITY WOOD-ULTREX
Taxonomy / © 2019 Marvin
FULL NAME AND ABBREVIATION FULL NAME AND ABBREVIATION
Integrity Wood-Ultrex Traditional Double HungITDH
Elevate Double HungELDH
Integrity Wood-Ultrex Insert CasementIICA
Elevate Casement Narrow Frame ELCANF
Integrity Wood-Ultrex IMPACT Sliding French DoorISFD-IMPACT
Elevate Sliding French Door IZ3 ELSFD IZ3
FROM TO
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IN PRACTICE: ESSENTIALPREVIOUSLY INTEGRITY ALL ULTREX
Taxonomy / © 2019 Marvin
FULL NAME AND ABBREVIATION FULL NAME AND ABBREVIATION
Integrity All Ultrex CasementIFCA
Essential CasementESCA
Integrity All Ultrex Triple Sash GliderIFGLTS
Essential Glider Triple SashESGL TS
Integrity All Ultrex Sliding Patio DoorIFSPD
Essential Sliding Patio Door ESSPD
FROM TO
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Intuitive Consistent Concise Flexible forthe future
NAMING CRITERIA
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DISCONTINUED PRODUCTS
Taxonomy / © 2019 Marvin
Products that are discontinued but still available for parts and service orders will be noted as: Discontinued (Limited Availability) + Date of Discontinuance
• Elevate Sliding Patio Door DISC LA PRE 2/25/19
• Ultimate Double Hung G1 DISC LA PRE 4/24/17
• Elevate Sliding French Door DISC LA PRE 4/25/16
• Ultimate Sliding French Door DISC LA PRE 5/6/02
Products that are no longer available for parts and service orderswill be designated “Discontinued – Not Available” or DISC NA.
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NAMING OVERVIEW
Taxonomy / © 2019 Marvin
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QUICK GUIDE – TOP PRODUCTS
Taxonomy / © 2019 Marvin
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WHAT’S NEXT?
Taxonomy / © 2019 Marvin
Marvin systems and literature will guide you
• OMS Release July 29
• Catalogs + Brochures
Online lookup tool for all products
Desk reference tools: counter card + ?
QUESTIONS?
