Major optional

Marketing Management Assignment on

Product mix on BPL products

Submitted To:

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Dr.RM.Nagammai.,M.com.,M.Phil.,Ph.D., Submitted by: s.sarasu 07com 046, B.Vidhya Lakshmi 07com 060, (Department of commerce) Content

Introduction about BPL Product line (or) Length of the

product Width of the product Depth of the product Length of the product mix in BPL

products Consumer products:

Width of the product mix in BPL consumer products

Depth of the product mix in BPL consumer products

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Professional products: BPL Medical systems: Width of the product mix in BPL

Medical System Depth of the product mix in BPL

Medical System BPL Enterprise Communication: Width of the product mix in BPL

Enterprise Communication Depth of the product mix in BPL

Enterprise Communication BPL power line communication: Width of the product mix in BPL

power line communication Consistency of the product mix in

BPL products Conclusion

Introduction about BPL:

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One of the most recognized brand names in the India, BRITISH PHYSICAL LABORATORIES INDIA PVT LTD (BPL), the company was established in the year 1963 as a single product company manufacturing high precision hermetically sealed panel meters for defense applications.

Within a span of 5 years BPL has exemplified the quest for excellence in the world of medical products becoming the country’s foremost in manufacturing electro-cardiographs. With the increasing nationwide infrastructure development in power & telecommunication, BPL ventured into this field with its Power Line Communications Carrier (PLCC) and continues to be a leader in this field. With the advent of televisions in India, BPL used its manufacturing strengths and strong technical tie up with SANYO Japan to launch the BPL brand televisions in Indian market. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, BPL is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.BPL established its image as a reliable and strong brand in the consumer durables market, a reputation that it still enjoys.In India, BPL has its footprint across the country through a distribution network comprising of over 7000 channel partners.

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Manned by customer friendly and informed sales persons,

Product Line or Length of the

Product Mix

The length of the product mix refers to the total number of items in its product mix.

Width of the Product Mix: The width of the product mix refers to the number of different product lines the company carries.

Depth of the product Mix: Depth refers to how many varieties are offered in each product line. In other words, the depth is measured by assortment of sizes, colors, models, prices and quantity offered within each product line.

The length of the product mix in BPL products: 1. Consumer products2. Professional productsConsumer products:

Mobile phones Landline phones

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Home entertainment Television House hold products

Professional products: Medical systems Enterprise communication Power line communication

Consumer

products

Width of the product Mix in BPL consumers products is: In consumer products there are varieties of width in the products, they are as follows:

Mobile phones Landline phones

Basic phones Caller ID phones Cordless phones Features phones Boss secretary system

Home entertainment 1. DVD 2. Home theatre

Television Slim TV Flat TV

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Conventional TV

House hold products 1. Home lighting

A. rechargeable lanterns B.LED torchlight

C.solar powered product2. Home UPS3. Gas tables4. Cooking hobs

Depth of the product mix in BPL consumers products :

Mobile phones:

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GSM desktop phones Mobifones Stereo docks Wireless M2M solutions

Landline phones:

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BPL Telecom produces a wide range of innovative, high-tech customer premises equipment, including Push Button Telephones, Cordless phones, Speaker phones, FM Radio Phones, answering machines etc.The company is one of the largest integrated manufacturers of Push Button Telephones in the country. First to introduce Push Button Telephones in the country in 1983 and first to develop Push Button Telephones for supply to BSNL outside the accepted technology in 1989. It produced around 2 Million Phones during the last fiscal year and enjoys a dominant position in the Indian market, with distribution channels spanning the length and breadth of the country.

Basic phones 2790M 3600M Neptune 7110 Neptune 7110E Neptune 7110R 4500E 5490S 5499 6390

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sleek 9000

caller ID phones elegant 9000 novely 9090 green CLIP9090C aspire 2709 cute CLIP 2277 2007 PB 2790 B maestro 9450 royal clip 2790

cordless phones UDN 226 CT UDN 2646 CD UDN 240 UDN 2465 CD UDN 286 C2 UDN 7488 UDN 970 UDN 976 C CL 78118 CLT 72218-B CLT 8001 CLT 8001 PLUS

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CLT 8217-B Features phones:

LONA 3087 DUET 1008 ROYAL 3078 RUBY 3069 FM 4590 ALPHA 4410 VENUS 2079 DO-LINE 1017 COMMANDER 3375

Boss secretary system: 2770 5411

Cables and speakers:

BPL Telecom has taken over the Manufacturing of Cables & Speakers which was a separate company in the BPL Group.  Under the brand equity of BPL , Cables & Speakers were supplied to various reputed industries in India

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in the manufacturing of white goods , entertainment Electronic products and Autmobile Industry. The products manufactured are with BPL quality catering to companies within and outside the BPL group.

speakers

cables

Home entertainment: DVD

DVD Players

DVD Players with USB Port Home Theatre

Television:

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Slim TV BPL CV21BF3M BPL CV21BF2BM BPL CV21XS2

Flat TV

1.BPL CV21BS2M2.BPL CV20DL13.BPL CV29ST2

Conventional TV1.BPL CV29KF22.BPL CV14CL1M3.BPL CV21AF3CM

Household products: 1. Home power :

1. Home lighting: 1. Rechargeable lanterns

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2. LED torchlight

3. Solar powered product

2. Home UPS

2. W orkspace : 1. Diva 2. Diva Mk II

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3. One world 4. Celeste Mk II 5. Celeste 6. World wide

3. GAS Tables: 1. GT-7300 2. GT-7400 3. GT-7100P

4. C ooking Hobs: BELIZA WELIZA

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Professional products

BPL Medical system:

BPL's involvement in medical care instruments began in 1969 with the introduction of a Single Channel Electrocardiograph. Today BPL has the highest share of ECGs in the country with a installed base of more than 100,000 units. The high standards set early in the founding years by the Healthcare Business Group, has become the benchmark of success for all our Business Groups today. Medical products require a high degree of quality and reliability. Our active role in the field has aided in bringing the same level of quality in all other products.

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Width of the product Mix in BPL Medical system:

Medical systems Cardiology Patient monitoring system Imaging Gynecology Oxygenates Nebulisers Welch allyn range

Depth of the product mix in BPL

Medical system:

Cardiology1. ELECTROCARDIO GRAPHS

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2. DEFIBRILLATOR3. STRESS TEST SYSTEM4. AMDULATORY MONITORS5. AUSCULTATION

2. Patient Monitoring System: 1. ULTIMA 2. AEGIS 3. MAXIMA 4. EXCELLO 5. SEPECTRA 6. AGENTA 7. CLEO

3. Imaging:

1. US 9601 2. US 9701

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4. Gynecology: 1. FOETAL MONITORS 2. FOETAL DOPPLER

BPL Enterprise Communications

The Enterprise Communications Products division provides solutions to address the communication needs of customers across India and in overseas markets. BPL Telecom is a major player in the area of Enterprise Communications in India, with well over 20,000 PABX installations in homes, Large offices, SOHOs, SMEs and commands about 15-20% of the Indian market

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PABX-PCB Assembly PABX Calibration

PABX Unit Integration

Auto Insertion and SMT Faciliti

Width of the product Mix in BPL

Enterprise

Communications

Enterprise Communication

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Flexicom IPX Sigma INDX DKX 100 BCX 50 SMX Prodigy Tritel

Depth Of the product Mix in BPL Enterprise communication:

1. Flexicom:1. Flexicom 5000

2. Flexicom 6000 2. IPX:

3. IPX 5004. IPX 30005. IPX 4000

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3. Sigma INDX: 1. INDX 2K2. INDX 2503. INDX 150

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BPL power line communication :

BPL Telecom entered the area of Voice and Data Networks in 1971 by setting up power line carrier communication networks for state electricity boards. It had already commenced the manufacture of Transmission and Terminal Equipment Group (TTG) accessories in 1968 and polarized telegraphic relays in 1970.

BPL Telecom offers the entire range of Power Line Carrier Communication Equipment products designed & manufactured for Power utility communication networks. All the different types of products are effectively networked for both voice and data communication and are in line with the relevant IEC recommendations.

Today most of the power utilities, apart from having Transmission and Terminal Equipment networks, have different communication networks viz., BRI, PRI, Digital Microwave, Fiber etc. As a solution stream, BPL Telecom integrates all the different types of communication media with the existing Transmission and Terminal Equipment network using its latest state-of-the-art digital switch. This ensures that the entire communication network of the Power utility is effectively and efficiently utilized.

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By using DSP techniques for the Transmission and Terminal Equipment ensures user-friendly commissioning techniques and easy maintenance. Hardware requirements are minimized, as the various signaling parameters are software controlled.

TTE Assembly TTE-PCB Caliberation

TTE-PCB Unit Integration

Auto Insertion and SMT Facilities

Width of the product Mix in BPL power line communication:

 Power line Communication Power line communication Line traps Coupling devices Protection signaling equipment Digital EPABX

1.Power line communication

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2.Line traps

3.Coupling devices

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4.Protection signaling equipment

5.Digital EPABX

BPL power line communication does not have depth of the product mix in there products.

Consistency of the product mix in BPL products:

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The consistency of the product mix in BPL products has a measure of closely related various products line to one another. The relationship is due to the use of production requirements and distribution channels. Therefore there is a consistency between BPL consumer products and professional products.

Conclusion:

Over two decades BPL has been reputed household name with varied products ranging from television sets, music systems, home appliances to mobile phone services

BPL products have found pride of place in over 20 million homes; trusted for high quality reliable performance excellent services support and technological innovations.

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