Product mix
Transcript of Product mix
PRODUCT MIX CONCEPTS
PRODUCT LINE
• Group of products
• Similar functions
• Same customer groups
• Same types of outlets
EXPANDING PRODUCT LINE
• Line filling – adding more items, same price range
autoricks
Goods carrier,
• Line stretching- lengthing product line
Downward , Upward ,Bidirectional
PRODUCT MIX
• Set of all product lines and items that a particular seller offers for sale.
• Variety of product a company sells.
• Length
• Width
• Depth
• Consisteny
LENGTH
• Total number of items in that product line.
WIDTH
• Number of different product lines.
DEPTH
• Number of versions offered at each product line.
CONSISTENCY
• How closely related the various product lines are .
CONCLUSION
• Product mix provides the basis for product strategy. Business can increase in four ways ,i.e. width, length, depth and consistent. New lines can build reputation to other lines.