1. PM Productivity:How to Get Twice as MuchDone in Half the TimeBrian Lawley yCEO & Founder, 280 Group, LLCAuthor, Expert Product Management & The Phenomenal Product Manager 1 2007 280 Group LLC

2. About Me 280 Group LLCPresident & Founder Whistle CommunicationsDirector of Product Management & Product Marketing SymantecDirector of Java and C++ tools Apple ComputerSenior Product Manager, MacOS Claris Corporation (FileMaker, Inc.)Marketing Specialist Digidesign, Inc. (division of Avid)Manager of US channel sales and marketing Awards, SVPMA, interviews, books, etc. 2 2007 280 Group LLC 3. 280 Group The Product Marketing & Product Management Experts Consulting & Contractors Toolkits (P d t M (Product Managers, R d Roadmaps, L Launches, B t R ihBeta, Reviews)) PM Office Training: public & private PM Fast Track Customer & Market Research Effective Decision Making Interactivity & Communication Market Value Pricing Personal Strategic Plans For PMs. Time Management & Productivity GREAT Demos! Certifications Agile Certified Product Manager Certified Product Manager Certified Product Marketing Manager Self-Study & In-Person Courses 32007 280 Group LLC 4. Product Management Overworked? Fire Drills? Inundated with email? Massive To-Do List? Too many priorities?42007 280 Group LLC 5. The Goal Focus on the important Free up timep Reduce stress Rewards52007 280 Group LLC 6. Where Are You?titudeAtt Productivity 62007 280 Group LLC 7. Productivity = Deliverables Strategic plans High-impact p jgpprojects Critical tasks Important deadlinespNOT your day to day work 7 2007 280 Group LLC 8. Top 10 Ways To p yBoost Productivity82007 280 Group LLC 9. 1. Master Email Process 3X per day Separate work & personal Turn off notifications Process email rapidly & empty your mail box Delete Short response s (1 minute or less) Read later Turn it into a task Keyboard shortcuts(Alt S, F9, Ctrl1, Ctrl2, Ctrl3, Shift Ctrl M, Ctrl F, Ctrl R, Ctrl Shift R) Avoid long threads Read once a week Every night & Fridays92007 280 Group LLC 10. 2. Master Outlook (or ?) Many features pComplex Not well-understood Take a few hours10 2007 280 Group LLC 11. 3. Work From One To-do List Competing sources: To-do list VoicemailV iil Email Random fire drills Turn everything into tasks Single source to prioritize Capture projects and ideas 11 2007 280 Group LLC 12. 4. Prioritize Using a System Total Workday Control Franklin Planner System A = must do today B = would like to do today C = not important today py Rank A & B items 1-5 Prioritize first thing in the morning D t revisit BDont i it Bs Adjust A items as day goes on122007 280 Group LLC 13. 5. Master Meetings Opt out whenever possible If you cant opt out, go first or last Make your meetings 30 minutes y g Notes Action items Decisions Send immediately S di di t l MS OneNote Off-topic discussions offline Meeting rules 5 minute grace period Public humiliation Action items DonutsD t 13 2007 280 Group LLC 14. 6. Dont Reinvent the WheelTemplatesArchiveTraininggBooks280 Resources PMA listings White papers Free templatesBlogsNewslettersPM ConferencesLeverage is the key! 14 2007 280 Group LLC 15. 7. Use & Master Great Tools Fast computer, big screen comp ter Smartphone S ftSoftware Snagit AddressGrabber Lookout (or Outlook 2007) Desktop search Instant search Keyboard s o tcuts eyboa d shortcuts Dedicate one day152007 280 Group LLC 16. 8. Learn to be Politely Rude Salespeople Headhunters Time-wasters Emails 162007 280 Group LLC 17. 9. Stick to a Routine Email 3X/day Web 2X/day Planning Daily Weekly Thinking time Reading time Filed emails Google news search Time away from office Strategy & big projects172007 280 Group LLC 18. 10. Get Help Contractor Consultant Admin Junior PM Mentoring Peers PMAs182007 280 Group LLC 19. One Last TipSet deadlines for yourself!192007 280 Group LLC 20. 280 Group Resources Free templates and white papers 2009 Product Management Survey Results PM Job listing sites 280 Group Product Management 2.0 Newsletter 280 LinkedIn Group Product Management 2.0 Blog Books PMA listings Go to www.280group.com in the Resources section.20 2007 280 Group LLC 21. Questions Brian Lawley CEO, 280 Group LLCpbrian @ 280group.com The Product Marketing & Product Management Expertswww.280group.com 408-834-7518 Consulting Contractors Training Templates2007 280 Group LLC