Product Management & The Holy Grail (PCA9)
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Product Management & The Holy Grail As Seen Through The Eyes of Monty Python Tom Evans Lûcrum Marketing @compellingmktr
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13-Sep-2014 -
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Product Managers face many trials and tribulations as they pursue the Holy Grail. Through the eyes of Monty Python, we'll explore these challenges as King Arthur and the Knights of the Roundtable search for the Holy Grail and learn Product Management lessons as they fight the Black Knight, try to sneak into a castle with the Trojan Rabbit, attempt to satisfy the request of the Knights Who Say Ni, face the temptations from the Castle Anthrax, underestimate the fierce Rabbit of Caerbannog and finally cross the Bridge of Death to reach the castle that guards the Holy Grail.
Transcript of Product Management & The Holy Grail (PCA9)
Product Management
& The Holy Grail As Seen Through The Eyes of Monty Python
Tom Evans
Lûcrum Marketing
@compellingmktr
In Search of the Holy Grail
Who Made You King?
Product Management is an Influence Role
1- set a clear vision of the product and goal
2- set a clear process and roles for the team
3- get the team involved by eliciting ideas or suggestions
4- get people to volunteer for roles and responsibility
5- take ownership of final decision
6- keep reiterating the vision and keep the team involved
7- thank and celebrate team success
John Wu – via Product Management LinkedIn Group -
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=144735903&gid=42629&commentID=
91420696&trk=view_disc&ut=2B5r6MYmjz4Bo1
What Happens Now?
Strategy & Execution
• Plan the strategy
• Communicate it
• Know how to execute it
• Do it
She’s a Witch!
Make Decisions Based Upon Facts
• Market Research
• Voice-of-the-Customer
• Competitive Analysis
• Market Tests
http://blog.kitetail.com/wp-content/uploads/2006/11/imgdecisionqualitychain.png
Welcome to the Castle Anthrax!
Don’t Get Seduced Away From Your Mission
• Stick to and support the mission of your company
• Commit to your target market segments
• Define & defend your product positioning & strategy
We Want ….. A Shrubbery!
Beware of the Wild-Goose Chase!
• A futile search or fruitless errand, a task inordinately
complex relative to its outcome
• A demanding/complaining customer
• CEO or salesperson with the opportunity dujour
• Customer with one-off need
• Exec or customer that always changing their mind
What is the Airspeed Velocity of an
Unladen Swallow?
Discover the Underlying Issue
• Ask questions
• 7 “elements of circumstance” (Hermagoras of Temnos)
– Quis, quid, quando, ubi, cur, quem ad modum, quibus
adminiculis.
– (Who, what, when, where, why, in what way, by what
means)
• Tell me more
Just a Flesh Wound!
What, Behind the Rabbit?
Know Thy Competition!
• Do your competitive analysis
• Do not underestimate them
I’m Not Dead!
If a Product Is a Dog, Kill It!
http://www.maxi-pedia.com/BCG+matrix+model
What, Ridden On A Horse?
They See the Coconuts, Not the Horse!
• To your prospects
• To your customers
• To your teammates
• To your management
Lying v. Embellishment
Which PM Are You?
• Sir Lancelot the Brave
• Sir Gallahad the Pure
• Sir Robin the not-quite-so-brave-as-Sir-Lancelot
• Sir Not appearing-in-this-film
Copyright 2012 - LÛCRUM MARKETING
Thank You!
Tom Evans
Lûcrum Marketing
+1.512.961.5267
@compellingmktr
