SiriusDecisions empowers the world’s leading sales, marketing and product leaders to make better decisions, execute with precision and accelerate growth.

Our Product Management advisory service provides research and advice on the definition, structure and responsibilities of the product management function in b-to-b enterprises. We deliver the operational intelligence and decision support framework necessary for product and solution management leaders to succeed.

Coverage Areas:The Product Management research agenda is designed to help anyone responsible for growth through innovation to be successful in his or her role, no matter whether the offerings being managed are products, services or solutions.

Role-Based Focus:Our Product Management advisory service is intended to provide research and advice to leaders in these functions: Product Management, Solution Management, Portfolio Strategy, Business Unit Leadership, Product Strategy and Portfolio Management.

Specialised Topics Include:The SiriusDecisions Product Marketing and Management (PMM) ModelTM (see back) — SiriusDecisions’ industry-recognised PMM Model assessment enables you to compare your activities, spend and organisational alignment against your peers, ensuring that you are focused on the right strategies and tactics to grow your business.

Innovation Strategy — SiriusDecisions’ Innovation Strategy Framework is a strategic decision tool that helps you determine if you are focusing too much on the next

generation of existing product vs. net new innovation concepts that could increase market share.

Business Planning — Get best practices and templates for building a business case, market requirements document and product requirements, and enable your teams to get the right work done upfront, allowing you to get stakeholders aligned and drive a customer-centric approach to innovation.

Roadmaps — Leverage our structured roadmapping process to create a long-term future roadmap and learn best practice approaches to prioritise and phase elements within a roadmap, communicate roadmaps and drive alignment with them.

Portfolio Optimisation — Use the SiriusDecisions Product Portfolio Optimization Framework to determine what offerings are suited for growth, maintenance or sunset, and tap into best practices and how-to advice on execution.

Enhancement Prioritisation — Access our best-in-class decision-making process for enhancements to existing products and solutions. Our Excel-based tool runs potential enhancements through three sets of variables — financial, external and internal — to score and rank their viability and eventual priority.

Deliverables: As a client, you receive ongoing support, learning, coaching, validation and up-skilling of your product management team through best practices research and phone-based inquiries with analyst experts. To dive deeper into the concepts and share them with your team, you will also have the ability to add onsite workshops and continuous e-learning courses.

Product Management

This

con

tent

is c

opyr

ight

ed b

y Si

riusD

ecis

ions

Inc.

and

can

’t be

repr

oduc

ed o

r sha

red

with

out p

rior

expr

esse

d w

ritt

en

perm

issi

on fr

om S

iriu

sDec

isio

ns, I

nc.

Siri

usD

ecis

ions

is th

e le

adin

g gl

obal

b-t

o-b

rese

arch

and

adv

isor

y fir

m. W

e de

liver

the

actio

nabl

e in

telli

genc

e, tr

ansf

orm

ativ

e fr

amew

orks

and

exp

ert g

uida

nce

that

equ

ip e

xecu

tives

to m

oder

nize

and

ele

vate

sal

es, m

arke

ting

and

prod

uct p

erfo

rman

ce.

Prod

uct M

anag

emen

t

A Be

st-in

-Cla

ss F

ram

ewor

k fo

r Inn

ovat

ing

and

Mar

ketin

g B-

to-B

Sol

utio

ns.

Visi

t us

at 

ww

w.s

iriu

sdec

isio

ns.c

om 

to le

arn

mor

e ab

out h

ow

we

can

help

impr

ove

your

pr

oduc

t man

agem

ent

func

tion.

187

Dan

bury

Roa

d, W

ilton

, CT

0689

7 20

3.66

5.40

00

fax

203.

563.

9260

siri

usde

cisi

ons.

com