Product management by Ashutosh P Singh

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Product Management RoadToNaukri.com Ashutosh P Singh

Transcript of Product management by Ashutosh P Singh

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Product Management

RoadToNaukri.com

Ashutosh P Singh

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Product Life Cycle

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Product Marketer

Product Manager

Sales Product Champion

Technical Product Champion

Roles in Product Management

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Responsibilities in PM

Product Marketing

Product Development

Inbound & Outbound Product Management

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Product Marketing

Product Life Cycle considerations

Product Differentiation

Product Naming & Branding

Competition Monitoring

Product Promotion

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Product Development

Testing

Defining Product Requirements

Business Case & Feasibility

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Questions to Answer - Manthan 2K16

Understanding our customer’s needs.

Identifying unsolved customer’s problems.

What should be our product experience?

Understand role specialization in product management

What are the multiple factors concerning our employer? - Think

carpenter analogy!

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