Product Management as a Career
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Transcript of Product Management as a Career
Product Management as a Career
Tathagat JenaDeputy GM
Samsung India Electronics Pvt. Ltd.
With an experience of about 10 years in Marketing & Advertising
Industry, he has played an instrumental part in branding & identity,
product packaging, complete 360 approach to product launches,
International standard of retail visual merchandizing concepts,
innovative event themes & concepts, consumer research , SWOTs &
need gap analysis in various organizations.At present he handles the
Brand Marketing responsibility for mobile division of Samsung.
What is Product Management ?• Organizational Lifecycle
Function
• Deals with Planning or Forecasting or Marketing of Product
• Entails channel sales & distribution
• Manage product at all stages of PLC
Product Life Cycle
Role of Product Manager
Role of Product Manager
Product Marketing
Product Planning
Market/Customers
R &D
Product Planning
• Identifying new product candidates
• Gathering market requirements
• Defining product requirements
• Determine business-case & feasibility
• Scoping & defining new products at high level
Product Planning
• Evangelizing new products within company
• Building product roadmaps
• Ensuring products are upto specifications
• PLC considerations
• Detailed product planning
Product Marketing
• Product positioning & outbound messaging
• Promoting the product with press, customers & Partners
• Conduct Customer feedback
• Bringing new products to market
• Monitoring the Competition
Challenges of Product Manager in Mobile Industry
• Bring Innovation in Product
• Fill need gaps
• Keeping abreast with newer technologies
• Finding appropriate value ads for the product
• Finding appropriate pricing for the product
Eligibility
• Preference is given to MBA- Marketing
• 4 Years Exp. In Marketing/Sales
Remuneration
• More the experience, more is the pay.
• Salary ranges from Rs 5-15 Lakhs pa.
Companies providingCareer Opportunities in Product Management
• Central role of every Industry/Sector
• Role is prominent in FMCG, Durables & new category FMCD
• Extremely important for technology products
Thus, their lies a Opportunity for a Career as Product Manager in Mobile Handset Industry .