Product Management
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Transcript of Product Management
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AGILE PRODUCT
MANAGEMENT
WITH SCRUMCREATING PRODUCTS THAT
CUSTOMERS LOVE
- ROMAN PICHLER
PRODUCT MANAGEMENT BOOK REVIEW
PRESENTED BY – ADITYA M. KARWA
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SCRUM
SPRINT
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SCRUM IS AN ITERATIVE AND INCREMENTAL
AGILE SOFTWARE DEVELOPMENT FRAMEWORK FOR MANAGING
SOFTWARE PROJECTS AND PRODUCT OR APPLICATION DEVELOPMENT. ITS FOCUS IS ON "A FLEXIBLE, HOLISTIC PRODUCT DEVELOPMENT STRATEGY
WHERE A DEVELOPMENT TEAM WORKS AS A UNIT TO REACH A
COMMON GOAL" AS OPPOSED TO A "TRADITIONAL, SEQUENTIAL
APPROACH"
SOME IMPORTANT TERMSWHAT IS SCRUM
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SPRINT-
A SPRINT IS THE BASIC UNIT OF DEVELOPMENT IN SCRUM. THE SPRINT IS A "TIMEBOXED" EFFORT, I.E. IT IS RESTRICTED TO A SPECIFIC DURATION.THE DURATION IS
FIXED IN ADVANCE FOR EACH SPRINT AND IS NORMALLY BETWEEN ONE WEEK AND ONE
MONTH.
SCRUM IS FACILITATED BY A SCRUMMASTER, WHO IS ACCOUNTABLE FOR REMOVING
IMPEDIMENTS TO THE ABILITY OF THE TEAM TO DELIVER THE SPRINT GOAL/DELIVERABLES.
THE SCRUMMASTER IS NOT THE TEAM LEADER, BUT ACTS AS A BUFFER BETWEEN
THE TEAM AND ANY DISTRACTING INFLUENCES.
SCRUM MASTER
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UNDERSTANDING THE PRODUCT OWNERS ROLE
THE PRODUCT OWNER IS ONE AND ONLY PERSON RESPONSIBLE FOR
MANAGING THE PRODUCT BACKLOG AND ENSURING THE
VALUE OF THE WORK TEAM PERFORMS. THIS PERSON MAINTAINS THE PPRODUCT
BACKLOG AND ENSURES THAT IT IS VISIBLE TO EVERYONE
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DESIRABLE CHARECTERISTICS OF A PRODUCT OWNER
VISIONORY DOER
LEADER AND TEAM PLAYER
ENTREPRENEURIAL TEAM
IF YOU GIVE A MEDIOCRE IDEA TO A GREAT TEAM,THEY WILL EITHER FIX
IT OR THROW IT AWAY AND COME UP WITH SOMETHING THAT WORKS.
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COMMUNICATOR AND NEGOTIATOR
EMPOWERED AND COMMITTED
AVAILABLE AND QUALIFIED
PATIENCE
WORKING WITH THE TEAM
COLLABORATING WITH THE SCRUMMASTER
DOING THE RIGHT THING THE RIGHT WAY
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COMMON MISTAKES
UNDERPOWERED PRODUCT OWNER
THE OVERWORKED PRODUCT OWNER
THE PARTIAL PRODUCT OWNER
THE PROXY PRODUCT OWNER
THE PRODUCT OWNER COMMITTEE
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ENVISIONING THE PRODUCT
THE PRODUCT VISION
DESIRABLE QUALITIES OF THE VISION
SHARED AND UNIFYING
BROAD AND ENGAGING
SHORT AND SWEET
MINIMAL MARKETABLE PRODUCT
SIMPLICITY
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THE BIRTH OF THE VISION
USING PET PROJECTS
USING SCRUM
TECHNIQUES FOR CREATING THE VISION
PROTOTYPES AND MOCK-UPSP-D-C-A
PERSONAS AND SCENARIOSVISION BOX AND TRADE JOURNAL
REVIEWKANO MODEL
VISIONING PRODUCT ROADMAP
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COMMON MISTAKES
NO VISION
PROPHECY VISION
ANALYSIS PARALYSIS
WE KNOW BEST WHAT IS GOOD FOR OUR CUSTOMER!!!!
BIG IS BEAUTIFUL
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WORKING WITH THE PRODUCT BACKLOG
THE PRODUCT BACKLOG IS- PRIORITIZED LIST OF THE OUTSTANDING WORK
NECESSARY TO BRING THE PRODUCT TO LIFE
IT INCLUDES- • CUSTOMER NEEDS• VARIOUS TECHNICAL OPTION • FUNCTIONAL & NON FUNCTIONAL
ISSUES• REMEDIATING DEFECTS
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THE “DEEP” QUALITIES OF THE PRODUCT BACKLOG
D DETAILED
E ESTIMATED
E EMERGENT
P PRIORITIZED
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PRODUCT BACKLOG PRIORITIZATION DETERMINES THE LEVEL OF DETAIL
PRODUCT BACKLOG
PRIORITY
COURSE -GRAINED ITEMS i.e EPICS
MEDIUM GRAINED ITEMS e.g. LARGER
USER STORIES
FINE GRAINED DETAIL ITEMS READY FOR NEXT
ITERATION
LOW
HIGH
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GROOMING THE PRODUCT BACKLOG
NEW ITEMS- DISCOVERED AND DESCRIBED
EXISTING ONES- CHANGED OR REMOVED
SIZING NEEDS TO BE DONE AGAIN AND AGAIN BY THE TEAM
DISCOVERING NEW ITEM
DESCRIBING ITEMS
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PRIORITIZING THE PRODUCT BACKLOG ON THE BASIS OF
• VALUE• KNOWLEDGE • UNCERTAINTY• RISK• RELEASABILITY• DEPENDENCIES
GETTING READY FOR THE SPRINT PLANNING
DECIDING COMMON GOAL
PREPARING JUST ENOUGH ITEMS JUST IN TIME
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LARGE
SIZE
LOW HIGH LEVEL OF DETAILS
SMALL
LARGE UNREFINED ITEMS
SMALL UNREFINED ITEMS
CLEAR, TESTABLE AND GEASABLE
ITEMS
DECOMPOSING AND REFINING PRODUCT BACKLOG ITEMS
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DECOMPOSING ITEMS
DECOMPOSING MEANS MAKING ITEM SMALLER AND SMALLER UNTIL THEY FIT
IN TO A SPRINT
PROGRESSIVE REQUIREMENTS DECOMPOSITION
IF ITEM IS LARGE AND COMPLEX
THEN GATHER FEEDBACK FROM CUSTOMER,USER AND
STAKEHOLDERS
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HOW USER STORIES CAN BE DECOMPOSED PROGRESSIVELY
COMPOSE EMAIL AS AN ENTERPRISE
USER, I WANT TO COMPOSE
STATE SUBJECT AS AN
ENTERPRISE USER
STATE RECIPIENT AS AN
ENTERPRISE USER I WANT TO
STATE ONE OR MORE
RECIPIENTS
SET IMPORTANCE AS AN ENTERPRISE USER, I WANT
TO SET THE IMPORTANCE
SELECT RECIPIENT AS AN
ENTERPRISE USER, I WANT
TO SELECT ONE OR MORE USER
FROM MY CONTACT LIST
ENTER RECIPIENT AS AN
ENTERPRISE USER, I WANT TO ENTER A RECIPIENT
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SIZING THE ITEMS
UNDERSTANDING THE ITEM AND DECIDING-
EFFORTS REQUIRED TO SOLVE THEM
SIZING HELPS IN PRIORITIZATIONFAST TARCKINGFORECASTING
TOOLS TO DECIDE SIZE OF THE ITEMS
STORY POINTS
STORY POINTS ARE COARSE GRAINEDRELATIVE MEASUERS OF EFFORT AND
TIME
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A STORY POINT RANGE
SR.NO STORY POINTS SIZE INTERPRETATION
1 0 ALREADY IMPLEMENTED
2 1 EXTRA SMALL
3 2 SMALL
4 3 MEDIUM
5 5 LARGE
6 8 EXTRA LARGE
7 13 DOUBLE EXTRA LARGE
8 20 HUGE
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NON-LINEAR SEQUENCE IN TABLE SPEED UP DECISION MAKING
PROCESSPLANNING POKER
USED FOR EEFECTIVE TEAM BASED ESTIMATION
STEPS-ITEM IS EXPLAINED
HIGHER PRIORITY TO LOWEST PRIORITY
THEN GAME OF POKER STARTSIT CONTINUES TILL CONSENSUS
AFTER ESTIMATING TWO ITEMS RELATIVITY IS COMPARED IF RIGHT
THEN GROUPED
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ESTIMATING NON FUNCTIONAL REQUIREMENTS
NON FUNCTIONAL REQUIREMENTS APPLY TO ALL FUNCTIONAL
REQUIREMENTSTHESE ARE INCLUDED IN THE TEAMS
DEFINITION OF DONE
PRODUCT OWNERS AND SCRUM MASTERS PLAY MAJOR ROLE THEY
SHOULD NOT INFLUENCE ANY PROCESS UNLESS THEY ARE
PERFORMERSPRODUCT OWNER SHOULD BE PRESENT FOR EVERY MEETING
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FAST- TRACK ESTIMATION
IF THERE ARE TIME CONSTRAINTSUSE STICKY NOTES
DEALING WITH NON FUNCTIONAL REQUIREMENTS
THESE ARE OPERATIONAL REQUIREMENTS, QUALITIES OF THE
SYSTEM AND CONSTRAINTS
DESCRIBE THEMDISTINGUISH THEM BETWEEN GLOBAL
AND LOCAL REQUIREMENTS
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SCALING PRODUCT BACKLOG
• USE ONE PRODUCT BACKLOG• EXTEND THE GROOMING HORIZON• PROVIDE SEPERATE BACKLOG
VIEWSCOMMON MISTAKES
• DISGUISED REQUIREMENT SPECIFICATION
• WISH LIST FOR SANTA• GROOMING NEGLECT• REQUIREMENT PUSH• COMPETING BACKLOGS
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PLANNING THE RELEASE
TIME, COST AND FUNCTIONALITY
QUALITY IS FROZEN
EARLY AND FREQUENT RELEASES
QUARTERLY CYCLES
VELOCITY BASED ON BACKLOG ITEM AND REVIEW RESULT
RELEASE BURNDOWN CHARTS
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RELEASE BURNDOWN BAR
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RELEASE BURNDOWN CHART
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RELEASE PLANSPRINT 1 2 3 4 5
VELOCITY FORECAST
N/A 12-32 18-28 21-28 11-18
ACTUAL VELOCITY
20 25 25
DEPENDENCIES
IMAGING LIBRARY
RELEASES ALPHA CALS BASIC
TEXT MESSAGE
HOLIDAYS
CURRENT SPRINT
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CREATING RELEASE PLAN
SPREAD THE MESSAGE IN EVERY SPRINT DECIDE WORK PLAN
USE ELECTRONIC TOOLS LIKE SPREADSHEET,etc
USE OF STICKY NOTE ON THE WALL IS BEST
RELEASE PLANNING ON THE LARGE PROJECTS
COMMON BASELINES FOR ESTIMATESLOOK-AHEAD PLANNING
PIPELINING
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COMMON MISTAKES
NO RELEASE PLAN
PRODUCT OWNER IN THE PASSENGER SEAT
BIG-BANG RELEASE
QUALITY COMPROMISES
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COLLABORATING IN THE SPRINT MEETINGS
ENORMOUSLY IMPORTANT FOR PRODUCT OWNERS
SPRINT PLANNINGDEFINITION OF DONE
DAILY SCRUMSPRINT BACKLOG AND SPRINT
BURNDOWNSPRINT REVIEW
JUST IN TIME REVIEWSSPRINT RETROSPECTIVE
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SPRINT MEETINGS ON LARGE PROJECTS
JOINT SPRINT PLANNINGSCRUM OF SCRUMS
JOINT SPRINT REVIEWJOINT SPRINT RETROSPECTIVE
COMMON MISTAKES
THE BUNGEE PRODUCT OWNERTHE PASSIVE PRODUCT OWNER
UNSUSTAINABLE PACESMOKE AND MIRRORS
REPORTING UP THE SPRINT BURNDOWN
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TRANSITIONING IN TO THE PRODUCT OWNER ROLE
BECOMING A GREAT PRODUCT OWNER
KNOW YOURSELFGET A COACH
DEVELOP AND GROWENSURE THAT YOU HAVE SPONSOSHIP
FROM RIGHT LEVELYOU ARE NOT DONE YET
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DO DON’TSAY WHAT NEEDS TO BE DONE SAY HOW AND HOW MUCH
TIME IT WILL TAKECHALLENGE THE TEAM BULLY THEM
GET INTERESTED IN BUILDING HIGH PERFORMANCE TEAM
FOCUS ON SHORT TERM DELIVERY ONLY
PRACTICE BUSINESS- VALUE-DRIVEN THINKING
STICK TO THE ORIGINAL SCOPE AND APPROACH “NO MATTER
WHAT”PROTECT THE TEAM FROM
OUTSIDE NOISEWORRY THE TEAM WITH
CHANGESINCORPORATE CHANGE BETN
SPRINTSALLOW CHANGE TO CREEP
INTO SPRINTS
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