Sub:- Marketing Management-1

Group:- Microsoft

Member’s: Alok Singh

Shivika Rathore

Ghanshaym

Patel

Kriti Talwar

Jayeshbhai Pandit

1. Launch - Many products do well when they are first brought out and Nutri-Grain was no exception. 1997(50%)

2. Growth - Nutri-Grain's sales steadily increased as the product was promoted and became well known. It maintained growth in sales until 2002 through expanding the original product with new developments of flavour and format. This is good for the business.

3. Maturity - Successful products attract other competitor businesses to start selling similar products. This indicates the third stage of the life cycle - maturity. This is the time of maximum profitability, when profits can be used to continue to build the brand.

4. Saturation- This is the fourth stage of the life

cycle and the point when the market is 'full'. Most

people have the product and there are other,

better or cheaper competitor products.

5. Decline - Clearly, at this point, Kellogg's had

to make a key business decision. Sales were

falling, the product was in decline and losing its

position.

1. Core Product- This is the basic product and the focus is on the purpose for which the product is intended. For ex. Safety of deposits, Interest, Easy loans.

2. Generic Product- This represents all the qualities of the product. For ex. Savings deposit, FD, Recurring deposit.

3. Expected Product- This is about all aspects the consumer expects to get when they purchase a product. For ex. Correct transaction records, timely service, convenient timing.

4. Augmented Product- This refers to all

additional factors which sets the product apart

from that of the competition. And this particularly

involves brand identity and image. For ex.

Convenient waiting room, Water cooler

5. Potential Product- This is about

augmentations and transformations that the

product may undergo in the future. For ex.

Greetings for New Year, 24 hour banking

Thank You