P r o d u c t L i f e C y c l e &

Marketing Strategy

By-Rajat GandhiSY BBARoll No.- 07

• The period of time over which an item is developed, brought to market and eventually removed from the market.

Product life Cycle

Time

Sales Introduction Growth Maturity Decline

• A strategy is a long-term plan to achieve certain objectives.

• Marketing strategy is a marketing plan designed to achieve marketing objectives.

• Marketing objective may relate to becoming the market leader by delighting customers.

• FMCG(Fast moving consumer goods) Products- Frequently purchased/Used essential or non-essential goods such as Milk, toiletries, soft drinks, disposable diapers, Shampoo, Chocolate

• Consumer Durable Goods- Mass market of heavy goods or expensive products (such as washing machines, refrigerators, furniture). Also called durable goods or hard goods.

• Ex. Washing Machine, Television, Computer.

Cadbury Dairy Milk

• Company- Cadbury Pvt. Ltd. (India)• Founded- 1824• Founder- John Cadbury• Place- Birmingham, UK• Come in India- 1948• Dairy Milk in India- 1984

Time

Sales Introduction Growth Maturity Decline

Marketing Strategy

Dairy Milk available from 10 gm to premium packs.The media mix- TV, outdoor, Internet and radio

also.Cadbury promote dairy Milk by many campaign

like

“Khane walo ko khaane ka Bahana Chahiye”

“Pappu Pass Ho gya”“Khane ke Baad kuch Mitha ho jaye”“Shubh Aarambh”

Colgate Palmolive 1806- Established as "William Colgate &

Company”

1857- William died & recognized as “Colgate & Company”

1873- Colgate co. introduced its 1st Toothpaste.

1928- Palmolive-Peet bought Colgate co. & come as “Colgate-Palmolive-Peet Company”

1953- Named as “Colgate Palmolive Company”

Time

Sales Introduction Growth Maturity Decline

Marketing Strategy

Increasing circumference of toothpaste tube.

Free Dental Check-up in mobile vans

Free Dental Check-up. Scholarship offers like Learn & earn

offer

For Urban population, Colgate come up with the products suiting to young generation.

Colgate co. launch the different types of toothbrush & toothpaste for different Group age.

Samsung company- Founded- 1938

Establish in- Daegu, Korea

1972- Start production of black & white TV.

1995- Entered in Indian market by launching Mobile.

Samsung 3D TV

Time

Sales Introduction Growth Maturity Decline

Marketing Strategy

The marketing strategy of Samsung is not so high as like in their other products like Mobile.

Company focuses on mobile market in India so they can not grow in 3D television market so fastly in Indian market, but it is also true that the popularity of Samsung 3D TVs are much higher then other brand like LG, Panasonic.

Thank You