Product launch videos: the good, the bad and the viral
-
Upload
greg-kincade-mba-pmp -
Category
Business
-
view
1.093 -
download
0
description
Transcript of Product launch videos: the good, the bad and the viral
![Page 1: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/1.jpg)
The Good, The Bad and the Viral(Why video is vital to a product’s launch success)
@gregkincade
![Page 2: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/2.jpg)
![Page 3: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/3.jpg)
Why Video Matters
![Page 5: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/5.jpg)
Questions to Answer before Beginning
1) What do I want my target audience to do after viewing my video?
2) Can I show my product’s UVP to the customer through my video?
3) Do I have the budget and/or right production team?
4) What metrics do I use to determine success?
5) How will I cross-promote the video across my social media properties?
![Page 6: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/6.jpg)
Making a product video actionable.
1. It must tell a story that resonates with the customero The Future of Shoppingo Protect the Stuff that Matters
2. It must have a clear and unobtrusive Call-to-Actiono Wistia's How not to do CTAs video
3. It must not be too longo Average View Time
4. It must have resources in place to measure the ROIo YouTubeAnalyticsOverview.
![Page 7: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/7.jpg)
Three videos, Three Competitors
• The Bad (aka the Corporate Talking Head) The 'Bad' KMM Video
• The Good ( high production values, but…) The 'Good' KMM Video
• The Viral? (maybe better, but not viral) KMM video - Better?
![Page 8: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/8.jpg)
Let’s Talk Viral
Can a B2B video go viral?
Can B2B product video be viral but not actionable?
Does not have to be viral to be successful.
![Page 10: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/10.jpg)
![Page 12: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/12.jpg)
Appendix: Average Viewing Time
![Page 13: Product launch videos: the good, the bad and the viral](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bfe5d04a79592f338b4576/html5/thumbnails/13.jpg)
Appendix: YouTube Analytics