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Product launch presentation by GICE Bangalore
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Transcript of Product launch presentation by GICE Bangalore
Locus Energion Instant Energy…Memory booster…
Locus Energion is an Indian company Pvt Ltd.
Location : Peenya, BangaloreWebsite:www.locusenergion
@theadmaster.netPh no: 9589839011
Marketing Mix
Marketing Mix is
the combination of 4
marketing tools-
product, place, price
and promotion.
Products & Packaging :
Energion Milk Powder Instant Energy…Memory booster
Fuel- speed, Endurance, Strength .
Maintaining concentration.Calcium fortified & Low
Glycemic Index. Contains Prebio.High in protein. Prices / Rates :1.800 gm – Rs.7852.5 kg – Rs.1021 Also
Packaging
Energion Milk Powder :Aluminum can-Longer shelf
life.Aluminum foil-plastic
laminates-prevents contamination, O2 barrier.
Reusable container.
Energion Flavoured Milk
Calcium fortified, Vitamin D and Phosphorous.
Prevents heart ailment, colon cancer, type-2 diabetes, and obesity.
5 variants- original,strawberry,chocolate,mango and badam.
Price/ Rates:1 Ltr = Rs.40500 ml = Rs.22250 ml = Rs. 14
Energion Cheese I want my cheese…..
Instant energy.Memory Booster. Three flavors.Great tasting recipes. Price/ Rate200 gm = Rs.60500 gm = Rs.150
Packaging
Wax paper- Prevents spoilage and demoisturization.
Recycled cardboard box- Allows to breathe, develop flavor.
Energion Butter Melts in your Mouth……Not in your Hand….
Cooking condiment.Control of body fat levels. Immune function.2 variants –salted and
unsalted.
Price / Rates :100 gm = Rs.16400 gm = Rs.64500 gm = Rs.75
Packaging
Heavy duty
aluminum foil-
prevents molding.
Plastic freezer
zipper bag- better
storage.
Energion Bread Spreads Have it your way…..
Low fat Bread spread.Omega-3 fats4 Variants- Original, Lite m
Lemony,Chilli, Pineapple.
Price / Rates : 100 gm = Rs.18 250 gm = Rs.54 500 gm (tin ) = Rs.110
Packaging
Aluminum foil flap- prevents contamination.
Glass bottle- Air tight container; reusable.
Why should customer consume Locus Energion products..? Essential component of diet.Lactose aides' diabetics.Lean muscle growth.Health drink on its own. Energion Nutritional facts :
Vitamin A is beneficial for your vision, Reproductive system & aides in cellular growth. Vitamin D helps your bones, Joints,& Heart. Vitamin K aides in proper blood clothing. Vitamin E is an antioxidant that protect cell membrane & stimulate your body’s immune responses to disease.
Sources of finances : Initial investment of Rs.6.5 Cr. IDBI = 3.0 Cr Proprietors Fund= 3.5 Cr TOTAL CAPITAL = 6.5 Cr Note : ( Bank charges Interest @ 14 p.a % for 5 years )
SUPPLY CHANNELS OF OUR PRODUCTS :
PlaceOur main target areas
are:KarnatakaGoaMumbai
Schools and collegesLocal retailersLocal restaurantsAirport
Competitors
At present- 4 maincompetitors :Amul IndiaNestleAmwayNandiniOthers
45
35
8 74
Market Share
AmulNestleAmwayNandiniOthers
PromotionSocial media.Low cost outdoor
banner.Tie up with local
sports committees and local sports authority.
Newspaper, magazines and pamphlets.
Mid-day meals programme.
Marketing Segmentation Milk powder and tetra
pack milk: Young
children, Athletes, Senior
citizens, Expecting
mothers.
Cheese, Butter and
Bread spreads: Young
children, Eateries,
Canteens of schools and
colleges.
Marketing strategiesPull Strategies:
Word of mouth
Add value to products
Social Media Marketing
Guerilla marketing
Creating a niche
Presented by:Sheikh Raheel
Hari Priya
THANK YOU