Product Launch Final Report

8/13/2019 Product Launch Final Report

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Company name: Dr. Mouth Care ltd.

Product Image: WHITO-Teeth whitening strips


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Group members:

Muhammad Umar 20199

Yogesh kumar 20187

Syed dawar

Muhammad uzair


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ACKNOWLEDGMENTS

By the grace of Allah Almighty, we have successfully completed the termreport on our marketing project Whito teeth whitening strips.

The project was assigned to us by Miss Rukshanda Aman. We are thankful

to her for giving us a chance to learn about marketing strategies. This will

help us in enhancing our entrepreneurial and creative skills.

In successful launch of our product, we are thankful to several people without

whom the launch would not have been possible. We thank differentrespondents whom we have visited and got information. We thank our

families for their support and coping up with our absences. Our class fellows

and friends also helped us with their suggestions and ideas.

Finally, the members of the group are thankful to each other for supporting

and complementing each other whenever need be.

Thanking you.


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Company Introduction:

Our company Dr. Mouth Care Limitedis a recently launched professionalorganization that specializes in the research of oral chromatics and the manufacture

and development of oral care products with strong development capacity of

biotechnology and integrates scientific research, production, strategic planning and

brand management. The oral care series have been produced carefully under

rigorous scientific research and strict control, with advanced production

technology and equipment, so our products reaches perfect unity and the level of

international quality, taste and individualization.

We always abide by the corporate spirit of being concentrative, practical, efficient

and passionate, and serve every consumer with high-end oral care products and

superior tooth whitening products.

Directing products with quality and guiding life with technology: Every step

during the growth of our products relies on continual innovation and the trust of

our customers. We will provide better services to every customer in strict

conformity with our commitment, and advocate the concept of dental and oral care

with our professional spirit.Our smile spreads over the world!

Company Vision:

Our vision is to establish our company as pioneers in the field of tooth whitening

products and to serve best quality mouth products to our customer who reallywants to care for their mouth. Having a whiter brighter smile can uplift ones self

esteem and enhance self-confidence thats why we always try to launch those

products that can satisfy our customers need as well as enhance our companys

reputation.


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Product Introduction :

We are launching a new product in market which is Whito teeth whitening strip

which helps teeth to look cleaner and whiter after few days of usage . it is easy to

handle and portable for using it customer dont need to go anywhere to clean theirteeths . customer can use our product anywhere anytime . these are strips which

you can put in your teeth for 2 or 3 mins and then remove your teeths will shine

and looks clean. This is basically a thin piece of plastic which is covered with gel

which helps your teeth to look clean and white. It also helps to remove dust and

stains from your teeths.

Brand Name:

WHITO-Teeth whitening strips

Philosophy behind the brand name:

Philosophy: No Label. Just Good Products

We have chosen WHITO as our brand name in order to attract those people who

have grubby and dirty teeth due to smoking, Beatles, etc. WHITO-Teeth whitening

strips are safe, effective, and very fast. Most of us want to look, and feel, good

about ourselves.

WHITO, the brand, is rational, and free of agenda and doctrine.

WHITO is simplicity but simplicity is achieved through a complexity ofthought and design.

WHITO is a brand that always tries to add on new innovative creations inthe product.


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Logo:

Logic behind logo:

This logo doesnt seem to hide much at first sight, but it gives you a little insight in

the philosophy behind the brand.First of all, a white tooth that is smiling wants to

give the best customer satisfaction.Secondly, the green tooth brush that represents

our product teeth whitening strips. As itscleaning the teeth, similarly our

product will also make your teeth clean and white after first use.


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Slogan:

Because your teeth worth it!

Justify the slogan:

This slogan is claimed to be the most effective means of drawing attention to one

or more aspects of a product. Its purpose is to emphasize a phrase that the company

wishes to be remembered by, particularly for marketing a specific corporate image

or connection to a product or consumer base.Bright smile enhance the personalityof a person. If your teeth look dirty then it will put a bad impact on the people who

are watching you so our slogan is here to define that your teeth deserves to lookwhite.


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Target Market:

WHITO-Teeth whitening strips claims to provide 12 hour protection from germs.

Our target market revolves around those people who have the problem of dirty

teeth even after brushing regularly; they dont get the perfect result. The mainobjective of teeth whitening strip is to provide them instant whiteness after using

this product. This product is helpful for those people who eats paan regularly due

to which their teeth becomes red, people who smokes daily they usually see a

yellowish layer on their teeth, etc. As compared to all other (reasonably effective)

at-home methods, this is probably the simplest, least-messy way to whiten your

teeth. Because only one side of the strip is coated with whitener, it acts as a barrier

that helps to prevent whitener contact with soft tissues and to minimize its dilution

by saliva. This helps to increase effectiveness and decrease the potential for sideeffects. We always try to target our audience that wants to remove surface stains,

as well as stains found along the enamel of the teeth.


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Distribution:

There are also opportunities to distribute the entire teeth whitening range of oralcare products. We offer full sales and marketing support to our distribution

partners to enable you to maximize sales to your sales.

The products that you will be supplying are of exceptional quality and comepresented in attractive modern packaging which is reflective of the high-qualityproducts inside.

We try to make our product available at those places where there are people who

have teeth whitening problem. Our product is basically available at medical stores,

general stores, super markets and dental sections. We also distribute our

professional teeth whitening strips in many countries worldwide and we arecurrently looking for more distributors in different countries.


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Pricing strategy :

Our company has used Market Skimming Price Strategy, so in this type of Strategyprice of the product is initially minimal. This setting of minimal price targets

highly interested customers and we intend to recover the incurred cost as quickly

as possible. This also creates a brand loyalty for the targeted customers . we will

sell our product in just 100 rs in its initial days then we will start raising our prices

when our product will be in high demand .

Promotion strategy :

To create awareness about the product among target market. Objective would be to

communicate about the unique product and its availability in market. We will use

pull strategy to attract and gain our customer. Distribution of flyer, giving

advertisements in newspapers and magazine will be a very effective way of

advertising as the unique product will hit the market for the very first time. TVC

will be broadcasted on local TV channels especially on prime times. We willadvertise our product on PTV, ARY, GEO, and Indus vision and will mention that

this product is available in Karachi only.

Radio ads will also be broadcasted on leading and renowned radio channels.


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Competitors:

Our competitors are mostly teeth whitening brands like all toothpaste brands

specially who claim to give audience pure whitening teeth after usage of their

products. For example : colgate , closeup , medicam etc

Competitive advantage:

Our advantage is that our product is user friendly . the consumer do not need to go

specially washroom to brush their teeths the consumer will use this anywhere

anytime whenever consumer needs white shiny teeths . our product is easy to

handle .

Above the line activity:

We are doing promotion of our product whito teeth whitening strips through

different mediums like tv , radio , magazine and billboards . so that every

individual who wants their teeth to look pure white and clean will go and buy ourproduct

Below the line activity:

We are doing promotion of our product by giving free samples of our product in

different universities , malls , schools so that more people will get awareness of our

product


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Key facts

Strengths:

High quality product at a low price (quality/value perspective) A unique product Easily affordable by consumers Easy availability Easy to carry as it is pocket size No gender restriction with respect to the use of the product Durable product due to the packing Beautifully designed

Weaknesses:

Low awareness Limited product line


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Opportunities:

Company can extend their product line by introducing new products in the samecategory By implementing a pull strategy, brand name can be created The increasing population of the country presents a ready and growing market

for this economy There is an increasing trend among people to try new and unique products Changing social values also present a host of opportunities for the product and

hence resulting in changing buying patterns of consumers There are for greater number of media channels and programs today through

which the product can be advertised effectively The presence of a large export market is also an opportunity With increasing literacy levels and media consciousness there is a growing

demand for quality product can be advertised effectively. The presence of a large export market can also an opportunities. There is a growing demand for quality products. The market is dynamic. Multiple distribution channels can be used.

Threats:

The biggest threats are from fake and smuggled items being offered and henceincrement in competition.

A lack of initiative by retailers might be observed Competitors may copy our product and hence competition may arise.


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THANK YOU :

Product Launch Final Report

Documents

Transcript of Product Launch Final Report