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Product Idea
Company Name: Mana Enterprise (Mana Japanese for magic)
What does the company do?: Provides socializing to a sophisticated audience
Mission Statement: Here to knock back the competitors, and to supply comfort to our audience.
Types of product: Internet/Computer based products/items e.g. Websites or Games
Previous work: Small individual blog site, pretty simple but quite successful. Small individual internet gaming site, more towards the young teenagers.
Final Ideas
Social Networking siteSpacer/Space Place
Needs to compete with other Social Networks like Facebook and Twitter Better; connection, layout, activities, games etc. Appeal to audience between 16 to 50+
GameCo-op Campaign (Story) Free Roam RPG
Compete with fast growing RPG industries like Bioware and Lionhead Has to appeal to a wide audience, both male + female, ages 15+
Space Place
SpacePlace
SpacePlace
Social Network
Name: Space Place
Target Audiences: 16+ more towards the Formal (mature, politically aware further educated) audience
Appeal: Looks slick and neat, resembles clean, which can attract the target audience
Secondary Research
Conglomerate: MySpace News Corp: one of the 6 top conglomerates Advantages: Finance backing from others within the conglomerate Disadvantages: If one company within the group messes up, it may effect
others in the group – Phone hacking scandal, News of the World
Indie: Facebook Inc. Advantages: You are able to have more freedom, do it your way Disadvantages: If your having financial issues, you have to find your own
way to fix it
(USP) Unique selling point(s)
Space Place is different from facebook in looks wise, its neater and the connection is
much faster. It’s a bit more advanced from facebook and twitter with certain things such as
more freedom and extra features. This also includes games and activities.
SWOT Analysis
Strengths: Social networking sites appeal to a wide range of audiences
Weaknesses: Might end up being too late to introduce a new site due to the success of Facebook and Twitter
Opportunities: Now-a-days everybody uses social networking sites for almost anything
Threats: Competition between other social networking sites, Hacking, Viruses
Cost
• Starting budget £3,000
• Need Money: • Use to buy equipment to start up and improve
work
• Money for advertising on websites such as