Product Hacks for Change
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How did you experience the last major change at your place of work? Take notes on Post-Its for Jobs-To-Be- Done, Pains and Gains and fill the Segment Profile Quick Chat #ProductHack Jobs-to-be-done
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Transcript of Product Hacks for Change
How did you experience the last major change at your place of work? Take notes on Post-Its for Jobs-To-Be-Done, Pains and Gains and fill the Segment Profile
💬 Quick Chat
#ProductHack Jobs-to-be-done
Product Hacks for Change Designing a Learning Experience
Stefan Haas, Co-founder #PoDojo, [email protected] Samir Hanna, Agile Coach Zalando, [email protected]
Business models expire like yogurt in the fridge Alex Osterwalder
“The only sustainable competitive advantage is an organisation's ability to learn faster than the competition.”
Arie de Geus
2008: imagine online fashion
RETAIL
#1 retail
2016: building a platform to reimagine fashion
Radical Agility
Purpose Autonomy Mastery
Radical Agility created a wide open space and a lot of questions
The producer role
Learn fast the agile way of working
What would you do to help producers to learn the agile way of working?
What would be your first step?
💬 Quick Chat
Context Map
#ProductHack Frame the Organisation as Market
#ProductHack Customer Discovery
OutcomeIf a Pain reliever or Gain creator doesn't Fit anything, it may not be creating customer value. Don't worry if not all pains/gains are checked – you can't satisfy them all. Ask yourself, how well does your Value Proposi-tion really fit your Customer?
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Principles to Design Learning Experiences
#ProductHack Value Proposition Canvas
OutcomeIf a Pain reliever or Gain creator doesn't Fit anything, it may not be creating customer value. Don't worry if not all pains/gains are checked – you can't satisfy them all. Ask yourself, how well does your Value Proposi-tion really fit your Customer?
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💡Ideate
Brainstorm Products, Gain Creators and Pain Relievers and map the Post-Its on the Value Proposition Canvas
#ProductHack Ideate
#ProductHack Iterate to Learn
Customer Discovery
Interviews
Ideation w/ Stakeholder
Design, Test, Repeat
design
test
strategyzer.com
Gain Creators
Pain Relievers Pains
Gains
Products& Services
CustomerJob(s)
The Value Proposition Canvas
Value Proposition Customer Segment
8584
CO
NC
EP
T 1
.3
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Source: Strategyzer
#ProductHack Customer Journey Mapping
Facilitator Team Producer Teams and Stakeholder
Design Studio
Agile Mindset Dojo
Zcrum Dojo
Design Studio + Hall of F***ups and Fame
Retrospective and Design
Lean and Kanban Dojo
Design Studio + Hall of F***ups and Fame
Retrospective and Design
Retrospective and Design
Lean Coffee
Connections: Check In
17:00Connections: Learners to Outcomes
14:00
Concepts: Lightning Talks
Concrete Practice: Agile Games
17:00 Concrete Practice: Design Studio
14:00
17:00
Connections: Hall of F***ups and Fame
Conclusions: Ahaa Post Up
Participant
Facilitator
Designer
#ProductHack Viral Growth
Retrospective and Design
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#ProductHack Net Promoter Score
8 Iterations
NPS
🌡How to Measure …
⚗Hypothesis driven iterations
We believe that …
Producers need just to connect
Test: Advertise 1hr Lean Coffee and count people showing up
Result: False, no one showed up#ProductHack Testing
We believe that …
Applying thinking tools to concrete issues with their teams is perceived as a gain
Test: Bring in team members for co-design sessions
Result: True from feedback and observation
#ProductHack Testing
⚗Hypothesis driven iterations
Apply agile product
approach to become more
agile
Thank You!
Stefan Haas, Co-founder #PoDojo, [email protected] Samir Hanna, Agile Coach Zalando, [email protected]
