product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or...

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digital product guidebook the w w w . v a n e s s a r y a n . c o

Transcript of product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or...

Page 1: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

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digitalproductguidebook

the

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Page 2: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

Use this Guidebook toPlan out what you need to design, package & sell your

digital product!

hey!

please note, this guidebook includes affiliate links as noted with an *. This means that I may earn a bit if you decide to purchase through my link, but I only recommed products I use and love myself!

Page 3: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

What doI needto design?

design

Page 4: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

Typical Design Needs

Workbook for courses, masterclasses, workshops, trainings.

Slides for courses, masterclasses, webinars.

Mockups for art prints, workbooks, worksheets, etc.

Social media posts for Pinterest, Instagram, Facebook Ads, etc.

Worksheets or Checklists for trainings

Opt in to lead up to the sale of your digital product

Spreadsheet or planner to add value to your digital product

Instructions pdf/template on how to access and/or use your product

Graphics to promote in your newsletter, within blog posts, etc.

Digital Product style guide, product logo, etc.

Use the next page to decide what you need to design for your digital product!tip...

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Page 5: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

tip...

What do I need to design?

Depending on what type of digital product you plan to create, you will have dif-ferent designing needs. Use the box below to elaborate on the details of what your product is, and then use the checklist to list out your needs.

My design checklist...

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Page 6: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

How doI need to package?

package

Page 7: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

Ideas for Packaging

Put it in a zipped folder

use Google Drive or Dropbox and link share

inlcude an instructional pdf

include a video walkthrough of how to use it

create an email sequence that walks them through using it

put together a list of tools that will help them use it

provide links to your blog or website for extra resources

provide links to outside resources that could help

put together common terms they may not know

take feedback from customers and use it to improve futurecustomer experiences

Use the next page to decide how you are goingto package your digital product!tip...

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Page 8: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

tip...

How can I package this?

Depending on what type of digital product you plan to create, you will have differ-ent things you can package with it. Use this box to outline how you plan to package and deliver the digital product, and what you can add to it to help your customers.

My packaging checklist...

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Page 9: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

How amI goingto sell this?

sell

Page 10: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

Getting set up to sell

consider your budget and tech ability

sign up for a free trial or platform

set up your digital product listing

write your product description and copy

set your price

add your mockups for your digital product as a display photo

Decide how you want to share it and launch it!

save and publish your product, now you have a link!

You don’t have to be married to the platform you choose, this is just to get started!tip...

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TRYGUMROAD

TRY*SAMCART

TRY*SENDOWL

Page 11: product guidebook · Social media posts for Pinterest, Instagram, Facebook Ads, etc. Worksheets or Checklists for trainings Opt in to lead up to the sale of your digital product Spreadsheet

How am I going to sell?

Do a little brainstorming on how you would like to sell your digital product. Think about the easiest way you can start selling now. Once you have designed and pack-aged, it will be time to create your product listing. So, how will you set it up?

My selling checklist...

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