As the largest international trade exhibition for stationery, paper and office supplies in the MENA region, Paperworld Middle East allows international manufacturers and suppliers to connect with regional traders looking to sample the latest products and services in the industry.

The number of key buyers and decision makers attending the exhibition continues to rise each year, making the show an important source of new business contacts.

Regional growth in the industry is attracting increasing interest from international manufacturers and suppliers of paper products and stationery. Paperworld Middle East continues to offer unrivalled access for exhibitors, both new and experienced, to an otherwise hard-to-reach market.

Office supplies Office equipment, paper shredders, engraving machines, presentation aids, organisational aids (incl. organiser, timer), mailing, adhesives, stamping, office accessories, writing and drawing utensils, full-range of supplies

School articles Writing utensils, drawing materials, exercise books, blocks, folders, school bags, cases, educational toys

Gift articles Albums, picture frames, diaries, writing-paper sets, calligraphy, plush figures, trend articles, licensed articles, toys, books, fancy articles

Wrapping Gift paper, ribbons, bows, cardboard products, greetings cards / picture calendars, cards, licenses, designer cards

Office paper Inkjet, laser, copy paper, letter paper, envelopes, transparency paper, covering material for files/books/calendars/packaging

Household paper & transparency paper Napkins, decorative transparency paper, tissue paper

Arts & Crafts supplies Acrylic paint, oil colours, water colours, pastels, chalks, palettes and knives, paint brushes, easels

Remanexpo Printing, multimedia and IT accessories, remanufactured printer consumables

Running alongside Playworld Middle EastThe toys and children’s lifestyle exhibition will once again run in conjunction with Paperworld Middle East to give visitors further variety and opportunities to make valuable contacts and find a wider range of products.

Visitors & Exhibitors year-on-year increase

70

60

50

40

30

20

10

2011 2012 2013 2014

4,420

203

5,501

239

5,728

240

6,429

271

Visitors Exhibitors

Your gateway to business success

Product groups present at the show

Regional breakdown of visiting countries

A

B

C

D

EF G

A 62% UAEB 11% Gulf Countries (excl. UAE)C 8% South AsiaD 7% Rest of Middle East E 6% AfricaF 4% Rest of the world (Europe, America, CIS)G 2% East Asia

Dubai is the regional hub for trade and its central geographic location makes it an ideal platform to gain maximum product exposure, while also enabling you to form new business contacts with distributors from the MENA region, facilitating business success.

In 2014, the number of trade visitors attending the show increased by an impressive 12% compared with the previous year, giving you the opportunity to directly connect with decision makers from the entire region. Our knowledge of current market trends in the stationery, paper and office supplies industry, and broad network of relevant buyers from 105 countries, ensures your product is launched and promoted to a targeted audience.

6,429 interested buyers and top decision makers from 105 visiting countries**2014 figures

Reasons to exhibit

Every year we are achieving better results from Paperworld Middle East. This is the fourth year we have participated as it is so important for us to be in this region and this is the best way to demonstrate our presence here.

Manuel Mexia, Export Manager Bi–silque, Portugal

This is the third time we have participated at Paperworld Middle East. As a Turkish company the show is an important platform for us to reach the African market and we were delighted to have met so many of our target audience.

Burak Elmaci, Export Manager ADEL, Turkey

Purchasing authority of the visitors

A

B

C

DA 44% DecisiveB 30% CollectiveC 17% ConsultativeD 9% No influence

Visitors’ nature of business

A

B

C

E

D

A 50% Wholesale tradeB 18% Retail tradeC 10% ServicesD 8% IndustryE 14% Others

Interest in visiting the show in 2015

A

B A 83% Definitely/Most likelyB 17% Undecided

Meeting objectives for exhibiting

A

BA 80% Extremely satisfied/SatisfiedB 20% Less satisfied/Dissatisfied

A

B

C

DE F G

A 36% East Asia B 31% Rest of the world (Europe, America, CIS)C 19% South Asia D 11% UAE E 1% Gulf Countries (excl. UAE)F 1% Rest of the Middle East G 1% Africa

Regional breakdown of exhibitors

Exhibitors’ objectives for participating(all figures in % - multiple answers possible)

Initiating new business relations

Presenting innovations/new developments

Cultivating existing business relations

Showing/discussing product variants

Preparing sales deals

Obtaining an overall impression of the market situation

Attaining sales deals

Comparing competitors

Exchanging experience

Passing on specialist knowledge

0 10 20 30 40 50 60 70

69

47

41

29

25

22

19

12

12

4

86% of all scheduled meetings through the Business Matchmaking Program took place at the show.

Exhibitor satisfaction levels increased to 76% (2013:71%)

271 exhibitors from 37 countries benefited from exhibiting in 2014

Exhibitor satisfaction

Paperworld Middle East is an excellent platform to meet the biggest brands, and visitors are so focused and mostly are decision makers. They are here for real business.

Ali Haider, Managing DirectorCapital Envelopes, UAE

We have been here since the very beginning of Paperworld Middle East as you can meet the biggest names in this industry. The visitors are here for serious business – they are here for real deals.

Rashed Al Kaitoob, Owner Dubai Library Distributors, UAE

Visitors’ objectives for attending the show(all figures in % - multiple answers possible)

Initiate new business relations

View, get to know innovations, new developments

View, get to know product variants

Cultivate existing business relations

Prepare purchasing decisions

Exchange experience

Expand specialist knowledge

Conduct purchases

Compare competitors

Achieve an overall impression of the market situation

0 10 20 30 40

17

17

16

16

13

21

21

21

25

37

Visitors’ main areas of interest at Paperworld Middle East(all figures in % - multiple answers possible)

Office supplies

Office paper

School articles

Printers, computers, multimedia and accessories

Gift articles

Wrapping

Remanufactured printer consumables

Greeting cards / picture calendars

Household paper & transparency paper

0 10 20 30 40 50

10

5

5

5

14

23

15

36

44

Key decision makers at Paperworld Middle East 2014

Your opportunity to meet the companies that matter to your business!

CORPORATE GROUPADNOC Distribution United Arab EmiratesAl-Futtaim Auto Centers LLC United Arab EmiratesAl Rostamani Group United Arab EmiratesCitibank United Arab EmiratesDHL Express United Arab EmiratesDNATA United Arab EmiratesDubai Airports United Arab EmiratesEmaar Hotels & Resorts United Arab EmiratesEmirates Airlines United Arab EmiratesEmirates Post Group United Arab EmiratesEtisalat United Arab EmiratesHoneywell General Trading LLC United Arab EmiratesJumeirah Group United Arab EmiratesKeppel Investments Ltd. KenyaMashreq Bank United Arab EmiratesPan Gulf Business Centre United Arab EmiratesRAK Bank United Arab EmiratesSamsung United Arab EmiratesSaudi Aramco Saudi ArabiaStandard Chartered Bank United Arab EmiratesVirgin Atlantic Airways United Arab Emirates

DISTRIBUTORA. Katzer KG AustriaAfrolink EthiopiaAl Noor General Trading Co. SomaliaGolden Touch MozambiqueIslamic Cultural Bookshop OmanKanoo Group United Arab EmiratesKaveri Paper Distributors IndiaLohove Lda AngolaLyna Stationery AlgeriaMultitrade Worldwide Solutions NigeriaPaper King Stationery United Republic of TanzaniaPrint Pack OmanPrologix United Arab EmiratesShooting Stars Theatrical Distribution United Arab EmiratesSupreme Max Office Equipment United Arab EmiratesThe Little Mustard Seed United Arab Emirates

EDUCATIONAbu Dhabi University United Arab EmiratesAl Ain Juniors School United Arab EmiratesAl Rayan International School (ARIS) GhanaAl Salam Kindergarten United Arab EmiratesAO College of Education NigeriaCanadian University of Dubai United Arab EmiratesG.D. Goenka Private School United Arab EmiratesGEMS Education United Arab EmiratesGEMS Wellington Academy United Arab EmiratesHelwan University EgyptHeriot-Watt University United Arab EmiratesInternational School of Creative Science United Arab EmiratesKindergarten Development Center United Arab EmiratesLatifa School for Girls United Arab EmiratesLeaders’ Field International School NigeriaLittle Wonders Nursery United Arab Emirates

Princess Haya School for Girls United Arab EmiratesRaffles World Academy United Arab EmiratesRubies Academy NigeriaSmart Steps Nursery United Arab EmiratesTiny Home Montessori Nursery United Arab Emirates

GOVERNMENTAbu Dhabi Education Council (ADEC) United Arab EmiratesDepartment of Education United Arab EmiratesDubai Electricity & Water Authority (DEWA) United Arab EmiratesDubai Exports United Arab EmiratesDubai Health Authority United Arab EmiratesDubai Municipality United Arab EmiratesDubai Police United Arab EmiratesEmbassy of Spain United Arab EmiratesGovernment of Zanzibar United Republic of TanzaniaHamdan Bin Mohammed Heritage Center United Arab EmiratesJapan External Trading Organisation Dubai United Arab EmiratesJebel Ali Free Zone (JAFZA) United Arab EmiratesMinistry of Culture & Art Islamic Republic of IranMinistry of Education Saudi ArabiaMinistry of Health EgyptRoads & Transport Authority (RTA) United Arab EmiratesSharjah Airport Free Zone Authority United Arab EmiratesSharjah Electricity & Water Authority United Arab EmiratesSouth African Consulate General United Arab Emirates

MANUFACTURERA-A Group Islamic Republic of IranAl Ain Plastic Industries United Arab EmiratesAl Alef Stationery & Printing Press LLC United Arab EmiratesCello International Pvt. Ltd. IndiaDubai Investments Park Development United Arab EmiratesFarsn Printing Press SomaliaGodrej & Boyce Manufacturing Co Ltd United Arab EmiratesHamilton IndiaHeidelberg United Arab EmiratesKangaro Industries IndiaKoh-I-Noor Hardtmuth Czech RepublicMajestic Gifts LLC OmanManohar Gifts & Stationery Private Limited IndiaModern Stationery LLC United Arab EmiratesNebraska Paper Trading LLC United Arab EmiratesPilot Corporation JapanSham Adhesive Tapes Industry LLC United Arab EmiratesSimple Trading United Arab EmiratesStora Enso ME United Arab EmiratesTellurian Book Production United Arab EmiratesWilson Greetings Pvt. Ltd. IndiaWrite Rite Industries IndiaXerox EgyptZenith India

PRINTING HOUSEAl Bayan Printing Press LLC OmanAl Ghurair Printing & Publishing LLC United Arab EmiratesAl Hilal Printing, Publishing & Distribution LLC United Arab EmiratesAl Madinah Printing Press OmanAl Nisr Publishing United Arab EmiratesAl Sharjah Neon & Printing Press LLC United Arab Emirates

Al Quds Printing Services BahrainAmazon Printing Press LLC United Arab EmiratesArabian Printing & Publishing House WLL BahrainEmirates Printing Press LLC United Arab EmiratesExpress Print Publishers United Arab EmiratesGovernment Printing Press United Republic of TanzaniaGulf Printing & Publishing LLC United Arab EmiratesInkpool Takewill Resource & Technology Co. Ltd KenyaManama Printing Press BahrainMasar Printing And Publishing Co. United Arab EmiratesMPK Graphics Ltd. UgandaNizwa Modern Printing Press OmanOman Establishment for Press, Publication & Advertising

Oman

PrintEx Printing Press LLC United Arab EmiratesPrinting Press & Chief Govt Printer United Republic of TanzaniaRoyal Printing Press LLC United Arab EmiratesShuban Prints IndiaSogal International BeninUsha Diaries IndiaZabeel Printing Press Industries LLC United Arab Emirates

RETAILER

Abdul Wahab Mirza Library Co. Ltd. Saudi Arabia

Abu Dhabi Co-operative Society United Arab EmiratesAl Fatina Stationery IraqAl-Jeel Al-Jadeed Group YemenAlshop.com United Arab EmiratesAshibami Agencies for Stationery YemenAtlas Library KuwaitAwali Stationery W.L.L BahrainBabyshop United Arab EmiratesBernasos Stationery Co. EgyptBingo Gift & Toys EgyptBiznet Caraïbes MartiniqueCanon Graphic Products IraqCrafts Hub NigeriaDay to Day General Trading United Arab EmiratesDisney Corporate FranceDubai Duty Free United Arab EmiratesEarly Learning Centre United Arab EmiratesEmke - Lulu Group United Arab EmiratesEsselte LebanonFuji Office Machines FZE United Arab EmiratesGolden Toys TunisiaGulf Greetings General Trading LLC United Arab EmiratesHobbyWorld Ltd. MauritiusHong Kong Ideal Color Printing Co. Ltd. ChinaJarir Bookstore Saudi ArabiaKinokuniya Bookstore United Arab EmiratesKrif Ghana Ltd. GhanaLifestyle United Arab EmiratesMagrudy Enterprise LLC United Arab EmiratesMaktabati Stationery YemenMarkaVIP.com United Arab EmiratesMaruti Office Supplies Ltd. KenyaMesk Stationery EgyptMidway Stationery KenyaNexway Group TunisiaNikita Office Equipment Islamic Republic of IranOasis Greetings LLC United Arab EmiratesObeikan Bookstore Saudi ArabiaOffice 1 Superstore Libyan Arab JamahiriyaOffice Equipment Co. LLC OmanOffice Land Ltd. NigeriaOffice Mart LLC United Arab EmiratesOffice One LLC United Arab Emirates

Office Online Supplies & Equipment LebanonPrint-N-Ink Solutions ZambiaRoxcel LebanonSouq.com United Arab EmiratesThe Voice Of Paper IndiaUnion Cooperative United Arab EmiratesUnion Stationery Co. WLL BahrainWrapping2Go United Arab EmiratesZamzam Stationery Egypt

WHOLESALER3M Gulf Ltd. United Arab EmiratesAbu Sami Stationery YemenAhmedin Abdella General Importer EthiopiaAkshar Holdings (t) Ltd. United Republic of TanzaniaAl Ajwad Paper Trading United Arab EmiratesAl Khat Printing Press KuwaitAl Mass Paper Products & Printing Materials Co. KuwaitAl Maymoni Stationery Saudi ArabiaAl Noor Paper Products PakistanAl Rashed Printing Equipment & Accessories Trading United Arab Emirates

Alkhorayef Printing Solution Saudi ArabiaAsharq Masaood International Co. Ltd. YemenAzzahra Ent. YemenBamm Stationers ZimbabweBhukhans ZambiaChouha Trading Syrian Arab RepublicClemce Investment Ltd. NigeriaCollege of Electronics Technology Bin Walid Libyan Arab JamahiriyaColour Power United Arab EmiratesComputer City AlgeriaDirect Office Supplies LLC United Arab EmiratesEl Ali Group of Companies Ltd. SomaliaEl Fath Stationary Libyan Arab JamahiriyaEl Nasssr Office Equipment SudanERI-Rwanda RwandaFuture Book Shop United Arab EmiratesGalileo General Trading United Arab EmiratesGulf Gifts United Arab EmiratesJordanian Lines Printing & Packaging JordanKhalid Stationery Saudi ArabiaKiyo Office Equipment FZE United Arab EmiratesLiberty Office & Print TunisiaM.A.H.Y. Khoory & Co. LLC. United Arab EmiratesMazen Al Saeed Packaging and Printing Supplies Saudi Arabia

Moghawi Stationery KuwaitMr. Pen Stationery United Arab EmiratesOffice Line Co. KuwaitOTC Paper GermanyPapyrus Paper & Stationery ZimbabweRex Books & Stationery LLC United Arab EmiratesRmg Roxcel AustriaRoyal Papers LLC United Arab EmiratesScholar Stationery LLC United Arab EmiratesSerrag Stationery Libyan Arab JamahiriyaSMH General Trading United Arab EmiratesTEMCO International United Republic of TanzaniaThe Walt Disney Co. United Arab EmiratesTracejack Ltd. KenyaWholesale Stationery Distributors SudanWrite Stationery LLC United Arab EmiratesZalani Paper Mart IndiaZeej Office Supplies And Stationery Saudi Arabia

(The above mentioned are selected key buyers from the 2014 exhibition)

Kids Retail Forum

Show features

Due to the marked increase of interest in adopting green business practices among businesses in the Middle East region, Paperworld Middle East’s dedicated Green Office Area attracted a lot of attention. The Green Office Area features exhibitor products which are sustainably produced, recyclable and environmentally friendly. This serves as the ideal guide for visitors sourcing green stationery.

Playworld Middle East 2014, co-located with Paperworld Middle East 2014, presented regional trade buyers with the world of kids’ toys, games and children’s lifestyle products. The inaugural Kids Retail Forum made a considerable impact, receiving wide interest from the children’s products industry.

A range of experts explained the processes and regulations that govern the children’s products industry in the region. Topics that attracted the most interest at the forum were G-Mark certification for toy safety and a presentation on processes that regulate the children’s and lifestyle products industry by the Gulf Standards Organisation.

Retailers that participated in 2014

Wrap Star

Green Office Area

After a successful second edition of Wrap Star, Paperworld Middle East will once again host the gift wrapping competition that will run alongside the exhibition in March 2015. The competition welcomes large retail brands in the UAE to demonstrate their skills in the art of gift wrapping while competing for the title.

This serves as a platform for large buyers from within the retail industry to source new and innovative gift wrapping materials. Make sure your products are showcased and demonstrated during this event.

To sponsor the 2015 gift wrapping competition, email sponsorship@uae.messefrankfurt.com with the subject line ‘Paperworld ME Wrap Star 2015’

We will ensure your products are used and demonstrated throughout the competition and will publicise your presence at the exhibition.

Paperworld Middle East is an important business platform and offers an ideal opportunity to meet with existing customers in person and to present the innovations and actions planned for 2014. Schneider is already well-established as a brand in the Middle East. The presence of the company at Paperworld further strengthens its brand recognition in the region and also offers the opportunity to establish new, interesting contacts.

Klaus Baumgärtner, Director Export Schneider, Germany

Effective investment of your marketing BUDGET

Book your space now for Paperworld Middle East to connect with other businesses, and benefit from various marketing tools to promote your presence in the Middle East and North Africa region.

Pricing Structure at Paperworld Middle East Row Stand (one side open) USD 395 per sqm

Corner Stand (two sides open) USD 405 per sqm

Peninsula Head-Stand (three sides open) USD 415 per sqm

Island Stand (four sides open) USD 425 per sqm

Space only Minimum of 21 sqm

Get in touch with us now for personalised service and assistance.Phone: +971 4 389 4500Email: paperworld@uae.messefrankfurt.com

Sponsorship opportunities – a definite advantageStand apart from your competitors and increase your brand recognition and market exposure!

Paperworld Middle East offers selective branding and promotional opportunities to exhibiting companies. Selected sponsorship packages are available for our participants on the website.

For more information, please contact ravi.ramchandni@uae.messefrankfurt.com

A stand construction services department at Epoc Messe Frankfurt‘Fairconstruction’ represents the stand construction services provided by Messe Frankfurt.

We are pleased to offer this high quality service to our exhibitors exclusively, starting from USD 89 per sqm. Fairconstruction is at your service with 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you!

In addition to stand space as above, Fairconstruction is mandatory for stand sizes up to 21 sqm.

For furniture requirements, please refer to the furniture list in the exhibitor manual.

For further information, please contact: fairconstruction@uae.messefrankfurt.com

The Paperworld Middle East Team values your presence at the show, which is why we will work hard to ensure your successful participation.

PRUse the power of Public Relations to increase your trade show visibility! Our in-house Public Relations Manager runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience. This is an easy way to ensure maximum media coverage – in local newspapers and online

Promotion Digital Portal (PD Portal)As part of our efforts to ensure that you have a successful exhibition experience, we offer the ‘PD Portal’ for Paperworld Middle East 2015 which contains a number of FREE tools that you could use to promote your presence at the exhibition.

• Personalised e-card – Create your personalised e-invite in English or Arabic, that includes your logo and company details

• Printed invitations – Place an order for personalised print invitation that will include your logo and stand number to invite clients specifically to your stand!

• VIP invitations – Order VIP invitations to invite your key clients.

• Email signature – Use the Paperworld Middle East email signature to add your stand location within all emails

• Web banner – Integrate the web banners on your homepage or your online advertisements to highlight your presence at the show

• E-newsletter presence – Upload your editorial content and we can feature your company information and products in our e-newsletters

• Invitation letter / Fax invite – Invite existing and potential clients to your stand

complimentary services- Our support for your success

Industry Partners:

Launch Partners:

We thank our partners for their continuous support

We are so glad to be here in Paperworld Middle East 2014 which is growing every year. It is a great show for us to meet both old and new customers and as you can see, our stand is full all the time.

Farook A. Rahimtulla, PresidentFarook International Stationery, UAE

This platform is so important for us to meet people from Africa and CIS. This is the hub where you can find serious business and we are very happy with both the quality and quantity of the visitors to our stand.

Omar Al Saqqaf, General ManagerHoshan Pan Gulf / Clips Trading, UAE

Paperworld Middle East

Epoc Messe Frankfurt GmbHP.O. Box 26761Dubai, United Arab EmiratesTel. +971 4 389 4500 Fax +971 4 358 5511paperworld@uae.messefrankfurt.comwww.paperworldME.com

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €545 million in sales and employing some 2,000 people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 150 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised a total of 113 trade fairs, of which more than half took place outside Germany.

The portfolio of events for Epoc Messe Frankfurt in Dubai includes Automechanika Dubai, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Light Middle East, Materials Handling Middle East, Leatherworld Middle East, Paperworld Middle East and Playworld Middle East. The subsidiary also organises a series of conferences and seminars including the Global Network of Emergency Medicine and the Pediatric Orthopaedic Surgery Conference, the Worker Health Protection Conference, and the GCC Car Modifications Conference.

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.paperworldME.com or contact us directly at paperworld@uae.messefrankfurt.com

*Preliminary figures 2013

About the Organiser