Product Feed Research: What we learned from indexing 500m SKUs
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Sam & Vlassios PRICESEARCHER.COM What we learnt from indexing 500m products @pricesearcher
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Transcript of Product Feed Research: What we learned from indexing 500m SKUs
Sam & VlassiosPRICESEARCHER.COM
What we learnt from indexing 500m products
@pricesearcher
@pricesearcher #brightonseo
BACKGROUND
4 Years ago we started to index any
price we could find on the internet
SOURCE OF DATA
Everything Publically Available....
Direct Retailers…..
Plugins ….
Agency / Feed Solution Providers
@pricesearcher #brightonseo
Learning to scale
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0
100
200
300
400
500
600
PRODUCT COUNT
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DATA SAMPLE
We’ll be looking at the UK data specifically
with a focus on August 2017
TOP10
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Data Insights from 500m
E-Commerce Products
48
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AverageProduct Title
Length
Characters + Spaces
1.
(8 Words)
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2.
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53%Brand TermsIncluded in
Product Titles
3.
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522AverageProduct Description
Length
Characters + Spaces(90 Words)
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4.
#brightonseo@pricesearcher
44.9%Shipping costs
Includedas an additional field
inc £0.00
5.
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66.9%GTIN Barcodes
Present as aUnique Identifier
12-13 Digits, EAN, UPC
6.
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7.9%Category level information is
NOT provided
7.
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40.2%Dimensions
Size, Colour, etc
NOT provided
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FEEDS BROKEN DOWN
8. Methods of sharing Product Feeds
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9. Product Feed File Formats
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10.
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Price Change
Frequency
Since December we’ve recorded
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4 BillionPrice Changes Globally
AUGUST PRICE CHANGES
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The country with the most price changes?
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1Every 6 Days
The UK has the most price
changes globally
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14d
8d8d6d
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What is your
Product Feed Strategy
Conclusion:
Lots of missed opportunities in the feeds
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What we’re doing next:
IndexingContinue the next phase of indexing - 1 Billion Products
ShareVery keen to work with SEO/PPC Specialists to help make product feeds better
DOWNLOAD
pricesearcher.com/research
Thanks for listening!
UPLOAD
It’s freeYou get Organic Traffic
pricesearcher.com/upload
Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell
STAND TT9
