PRODUCT DIRECTORIES DIGITAL ADVERTISING OPPORTUNITIES · Marketing & Operations Lisa Scimemi...
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DIGITAL ADVERTISING OPPORTUNITIES NEWSLETTER n WEBSITE n JOB BOARDS n PRODUCT DIRECTORY HOME ABOUT US & CONTACTS Bio-IT World Editorial Profile Editorial Calendar Circulation DIGITAL ADVERTISING Newsletter Advertising Specs Website Advertising Specs Job Boards PRODUCT DIRECTORIES Bio-IT World Product Directory chimediagroup.com
Transcript of PRODUCT DIRECTORIES DIGITAL ADVERTISING OPPORTUNITIES · Marketing & Operations Lisa Scimemi...
DIGITAL ADVERTISING
OPPORTUNITIESNEWSLETTER n WEBSITE n JOB BOARDS n PRODUCT DIRECTORY
HOME
ABOUT US & CONTACTS
Bio-IT World
Editorial Profile
Editorial Calendar
Circulation
DIGITAL ADVERTISING
Newsletter Advertising Specs
Website Advertising Specs
Job Boards
PRODUCT DIRECTORIES
Bio-IT World Product Directory
chimediagroup.com
ABOUT USCambridge Healthtech Media Group is a division of Cambridge Healthtech Institute (CHI), and provides life science companies advertising messages that reach a target audience through a wide range of media offerings, including websites, news bulletins and newsletters.
CONTACTS:
Sales
Jay MulhernManager, Business DevelopmentTel: [email protected]
Editorial
Allison Proffitt Editorial Director Tel: 617-233-8280 [email protected]
Aaron KrolScience ReporterTel: [email protected]
Marketing & Operations
Lisa ScimemiCorporate Marketing DirectorTel: [email protected] Lisa Hecht Marketing Associate Tel: 781-972-1351 [email protected]
Subscriber Services
Karen FinnellDatabase Group ManagerTel: [email protected]
Office Location
250 First Ave., Suite 300Needham, MA 02494Tel: 781-972-5400 Fax: 781-972-5425www.chimediagroup.com
Key Reasons to Advertise with Cambridge Healthtech Media Group
• Showcase your product and services to decision makers within life sciences, pharmaceuticals, informatics, IT and clinical informatics.
• Leading and award winning editorial coverage on Bio-ITWorld.com, ClinicalInformaticsnews.com, and throughout our Newsletters.
• A variety of resources that provide innovative, cutting-edge information and insights shaping the life sciences industry.
• Access to Cambridge Healthtech Institute’s unparalleled database of over 800,000 individuals involved in all sectors of the life sciences.
• Customized solutions — our lead generation professionals will help develop a customized and integrated multi-media solution that best meets your needs.
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Bio-IT World
EDITORIAL PROFILEBio-ITWorld.com, Weekly Update newsletter and News Bulletins cover the application of informatics, IT and computer science in biomedical research and drug discovery. As the life sciences become an increasingly quantitative discipline, Bio-IT World provides topical news coverage and analysis of cutting-edge technologies to handle the data deluge in petascale computing and the tools to deliver individualized medicine.
Areas of regular coverage:
• Next-generation sequencing, consumer genomics, personalized medicine, patient stratification
• IT infrastructure: cloud computing, high-performance computing
• Discovery informatics: collection, analysis and workflows of compound, microarray, proteomic, imaging, pre-clinical and clinical data
• Computational modeling: biosimulations of pathways, drug action, clinical data
• Systems biology: gene, protein, metabolite and network/pathway information
• Cheminformatics: structure-based drug design
• Compound characterization: mechanisms, pathway, ADME-Tox, selectivity
• Predictiveness: in vitro assays, biomarkers, animal models
• Correlation of biological data: disease diagnosis, patient selection, drug response
• Target data: biological, pathway, interaction, patent, family
• Text mining: internal documents and published literature
• Semantic web: next-generation data sharing, social networking
• Clinical Trials: electronic data capture, trial design, trends, regulatory issues
Recurring Features and Columns
First Base: Bio-IT World editorial column.
Inside the Box: The BioTeam covers life science IT integration, computation, and informatics.
Skeptical Outsider: Bill Frezza, a Fellow at the Competitive Enterprise Institute and a Boston-based venture capitalist, critiques drug discovery with an outsider’s perspective.
News and Product Briefs: A monthly roundup of new products and news briefs in the life sciences.
Editorial Director: Allison Proffitt [email protected]
Science Reporter: Aaron Krol [email protected]
Subscribers and site visitors find daily news on our website, in the News Bulletins and the Weekly Newsletter.
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Bio-IT World
EDITORIAL CALENDAREditorial Coverage Industry Events Industry Survey Results Inside Bio-IT World
(eBook)
October 2013 Best Practices Call for Entries Next Generation Sequencing Survey Consumer Genetics
November 2013
IT Hardware: Processors and Supercomputing Supercomputing 13 Next Generation Sequencing
December 2013 Discovery Informatics Clinical Genomics &
Informatics Europe IT Hardware and Infrastructure
January 2014 Modeling and Simulation
February 2014
Personalized Medicine Molecular Medicine Tri-Conference Genomics
Patient Stratification Integrated R&D Informatics and Knowledge Management Next Generation Sequencing
Bioinformatics for Big Data
March 2014 Cloud Technologies
April 2014Best Practices Winners Bio-IT World Conference & Expo Annual Life Science CIO Survey
Best of Show Winners Medical Informatics World
May 2014 Genomics Data Analysis IT Hardware and Infrastructure
June 2014
Semantic Web Clinical Genome Conference
Text Mining
Data Mining
July 2014
Systems Biology
Gene, Protein, Metabolite Networks
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NewsletterBio-IT World targets decision makers and influencers who have the power and authority to purchase your products and services.
hCirculation Facts:
Circulation of 65,000 Qualified Subscribers
100% Coverage of the Top 100 Biotechnology and Pharmaceutical Companies*
Based on the 2013 Bio-IT World Readership Survey, our readers turn to Bio-IT World to:
• Learn about new products and services (76%)
• Monitor and adapt to new technologies and tools (56%)
• Look for industry whitepapers and other complimentary downloads (40%)
• Evaluate/recommend products/vendors (58%)
• Select vendors/brands (45%)
Bio-IT World
CIRCULATION
Source: Bio-IT World Readership Survey; *^Publisher’s circulation file, September 2013
North America 60%
Europe 28%
Asia 10%
ROW 2%
Breakdown by Geography
Director and C-Level Executives 28%
Other 10%
Research and Academic 25%
Manager Level 35%
Breakdown by Job Function
Breakdown by Industry
Pharmaceutical 22%
Professional Services 9%
Biotechnology 30%
Hospital/Healthcare/CRO 11%
Academia/Government/Non-Profit 28%
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DIGITAL ADVERTISINGNewsletter Advertising SpecsNewsletter Ad Sizes:
Leaderboard: 728x90
Skyscraper: 150x800
Banner: 468x60
Button: 160x160
Text ad: 50-75 words & logo
Text Link: Up to 60 characters max, one line only
*Note: .swf files not accepted
Leaderboard
Skyscraper
Button
Text ad
Advertising Best Practices To keep your online advertising campaign fresh: For long term advertising programs, we suggest changing your creative every 30-60 days. If your messaging hasn’t changed, just changing the color of your banner will give it a new look.
To increase clicks: Promoting special offers or complimentary downloads are great ways to increase your clicks.
To make your campaign stand out: Our website has a white background, so we suggest adding a border to your banner to make it pop more.
Need help designing your creative? We offer design services as well.
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DIGITAL ADVERTISINGNewsletter Advertising Specs (Continued)
News Bulletin Ad Sizes:
Mini Skyscraper: 120x400
Banner: 468x60
Text Banner: 50-75 words & logo
*Note: .swf files not accepted
Skyscraper
Button
Leaderboard
Banner
Mini Skyscraper
Banner
Text Banner
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DIGITAL ADVERTISINGWebsite Advertising Specs
Interstitial: 640 x 480 pixels (not shown)
Leaderboard: top or bottom 728 x 90 ad unit 25K initial load, 50K subsequent tabs.
Interactive Messaging Unit (IMU): 336 x 280 25K initial load, 50K subsequent tabs.
Skyscraper: 150 x 800 22K max file size. Static ads only.
Text Ad: logo plus 100 words text
Featured Video: embedded video, logo, and up to 40 words of text
Button: 160 x 160 Files must be less than 22K.
Sponsored Text Link: up to 60 characters with an embedded link to your landing page e.g. home page, webinar, whitepaper, registration page, streamlined video etc.
Please note; additional charges may apply when file size exceeds maximum.
All banner ads include an activity report detailing its traffic activity and are sent electronically.Creative is due 5 days prior to campaign start date.
Cost: $1700 / month, or $4200 / 3 months, per banner
Advertising subject to approval.
Leaderboard
Leaderboard
IMU
Skyscraper (Static)
Button
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DIGITAL ADVERTISINGJob Boards
Promote your job openings with Bio-IT World and Clinical Informatics News to reach thousands of qualified scientists, researchers, technology professionals, executive managers and clinical professionals in Pharma, Biotech, Academia and niche service provider companies.
Choose from 3 options:1. 30 days on Bio-ITWorld.com, plus a link
promoting your listing in four Bio-IT World Weekly Update Newsletters and four Resource Alerts ($300)
2. 30 days on ClinicalInformaticsNews.com, plus a link promoting your listing in two Clinical Informatics Newsletters and four Resource Alerts ($200)
Bonus: Free listing on GoodClinicalPractice.com with each Clinical Informatics News job posting purchased.
3. Extra Savings! Post your listing with BOTH Bio-IT World and Clinical Informatics News for 30 days, and get all of the above ($400)
Discounts are available for multi-listing orders.
Post your listings online: www.bio-itworld.com/BioIT/AddJobOpening
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Bio-IT World Product Directory
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PRODUCT DIRECTORY
Bio-IT World is pleased to announce our 2014 Product Directory is now available for companies to add their products and services! Our Product Directory is available online at Bio-ITWorld.com to be viewed by thousands of visitors a month.
The basic listing is complimentary, and includes your company’s contact information, a description about your product/service, and inclusion in up to 5 product categories – all at no cost! You can enhance your product placement by upgrading to include your company’s logo or to a product highlight. There is no limit to how many products or services you can add!
Choose from over 50 product categories, that include:• Animal Models • Backup & Recovery • Bioinformatics • Business & IT Consulting • Business Intelligence • Cellular Analysis • Clinical Trials • Cloud Computing • CMS • CRO • Data Analytics • Data Management • Diagnostics • Document Management
• Drug Discovery • Economic Development • Electronic Data Capture • Genomics • Hardware • Health Info Technology • HPC • Imaging • Immunoassays • In silico Biology • IT Services / IT Solutions • Lab Informatics / LIMS • Lab Services/Supplies • Market Data
• Market Research/Surveys • Marketing Services• Mobile Tech Solutions • Molecular Diagnostics • NGS • Open Source • Organizations & Societies • Personalized Med. • Preclinical • Project Management • Protein Detection • Proteomics • Reference Guides • Security
• Semantic Web • Sequencing • Software • Staffing Services • Storage • Systems Biology • Text/Data Mining • Training Services • Venture Capital • Virtualization • Visualization Technologies
Pricing:Basic Product Listing: Product Name Brief description Company Contact Information URL Includes up to 5 categories
Cost: No Cost
Upgrade Product Listing: Choose from the following upgrades to add on to your complimentary basic listing
Company Logo: $75Highlighted Listing: $150
New! Video Demo: $150
Products can be submitted online at Bio-ITWorld.com/Product-Directory-Form
2014 Directory
Now Open
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Bio-IT World Product Directory
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