Product development (Tourism destination)
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![Page 1: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/1.jpg)
Product development
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Road Map
Product: Tourism destination↓
Conceptual framework from the idea to the design
↓Task: Product development
![Page 3: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/3.jpg)
The Product
TOURISM
DESTINATION
![Page 4: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/4.jpg)
The Product
Tourism destination: Jungfrau, Switzerland
![Page 5: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/5.jpg)
Conceptual Framework
1. Idealization → Vision & Mission2. Observe and understand the market3. Synthetize the collected information4. Opportunity scan → Design5. Visualize new customers using the product6. Create a prototype and evaluate it7. Manufacturing8. Introduction and implementation → Action
![Page 6: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/6.jpg)
Conceptual Framework
From the
IDEA to the
DESIGN
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Observation: Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 8: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/8.jpg)
Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 9: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/9.jpg)
1. Location
Worldwide-known symbol: the national flag
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1. Location
Local symbols: the national and local flags
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1. Location
Geographical name reference: village names
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1. Location
Destination identification: logo, name, colours
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1. Location
Website reference: name and extention
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 15: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/15.jpg)
2. Slogan
The essence of the destination: highlighted
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2. Slogan
Design: logo, repetition at key points and surfaces
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2. Slogan
Application: visitors’ centre and souvenir shop
![Page 18: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/18.jpg)
Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 19: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/19.jpg)
3. Unique Selling Point (USP)
Complexity: a well-thought network of attractions
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3. Unique Selling Point (USP)
Integration: transportation means
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3. Unique Selling Point (USP)
Range of services: the ‘only here’ feeling
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3. Unique Selling Point (USP)
Desire: reach something high and misterious
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3. Unique Selling Point (USP)
Promise: the dream of full excitement and revival
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 25: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/25.jpg)
4. Target segments
Classical travellers: grey travellers
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4. Target segments
Explore travellers: nature and history
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4. Target segments
Trendy travellers: extreme winter sports lovers
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4. Target segments
Families: various facilities and programmes
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4. Target segments
Kids: ‘never enough’ / ‘never get bored’ feeling
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4. Target segments
Response to emerging regions: Asian markets
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 32: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/32.jpg)
5. Characters
People: credibility and popularity
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5. Characters
Kids: responsibility and care
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5. Characters
Animals and plants: commitment to nature
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5. Characters
Cuties: loveable to spend money on
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 37: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/37.jpg)
6. Visuals
Zooming in: the beauty of the small
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6. Visuals
Zooming out: the beauty of the endless
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6. Visuals
3D animation: aerial maps
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6. Visuals
Landscapes: still moments to suggest harmony
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6. Visuals
Snapshots: sparkling moments to promise fun
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6. Visuals
Contrast: raise emotions: light, clear, pure, high …
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6. Visuals
Reflection: to suggest flexibility and variability
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 45: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/45.jpg)
7. Actions
Flying: one of the ultimate desires of mankind
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7. Actions
Travelling: comfort and accessibility
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7. Actions
Carrying: responsibility and care
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7. Actions
Touching: harmony, love and care
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7. Actions
Arrival: to suggest welcome and safety
![Page 50: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/50.jpg)
7. Actions
Driving: to suggest punctuality and responsibility
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7. Actions
Shopping: adventure to take home and share
![Page 52: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/52.jpg)
7. Actions
Projection: to bring attraction closer, to appetize
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7. Actions
Falling over: the destination is for everyone
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7. Actions
Break time: full physical and mental renewal
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7. Actions
Tight together: dependence and community
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7. Actions
Being served: to feel important: I deserve the best
![Page 57: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/57.jpg)
7. Actions
Passport stamping: to be acknowledged
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 59: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/59.jpg)
8. Movements
Moving downhill: to feel satisfied
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8. Movements
Moving upwards: to reach the height and eternity
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8. Movements
Moving slowly: there is the time to explore
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8. Movements
Moving fast: a joyful and eventful destination
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 64: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/64.jpg)
9. Story
My story: I have been up there …
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9. Story
Their story: dream sphere: whole world is mine
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9. Story
Their story: exploration tunnel
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9. Story
Their story: development
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9. Story
Their story: falling in love with Switzerland
![Page 69: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/69.jpg)
Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 70: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/70.jpg)
10. Basic elements
The Air: vibration, creativity, dynamism, challenge
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10. Basic elements
The Water: freedom, mobility, rebirth, renewal
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10. Basic elements
The Snow: transform, magic, purity, innocence
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10. Basic elements
The Ice: ignorance of surrounding, turning inside
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10. Basic elements
The Stone: fundamental, immoveable, solid, silent
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10. Basic elements
The Fire: power, spiritulity, energy, passion
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 77: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/77.jpg)
10. Colours
Basic colours: colours of the natural attraction
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10. Colours
Defining / coding colour: the Swiss red
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 80: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/80.jpg)
12. Ambience
Feeling of the beauty: the nature that I am part of
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12. Ambience
Feeling of the importance: system works for me
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12. Ambience
Feeling of revival: leaving the problems at home
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12. Ambience
Community and friendship: I am not at all alone
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12. Ambience
Music: dynamic and attractive for everyone
![Page 85: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/85.jpg)
Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
![Page 86: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/86.jpg)
13. Orientation
2D-maps: animations, clear explanations, colours
![Page 87: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/87.jpg)
13. Orientation
3D-maps: animations, clear explanations, colours
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13. Orientation
Signposts: suggesting that I will not get lost
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
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14. Merchandizing
Shops: a lifelong experience for the beloved ones
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14. Merchandizing
Advertising: a lifelong experience for everyone
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Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
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15. Involvement
Photo frame: I can / want to promote it
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15. Involvement
Selfie point / entrance: I can / want to promote it
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15. Involvement
Selfie point / the flag: I can / want to promote it
![Page 96: Product development (Tourism destination)](https://reader033.fdocuments.in/reader033/viewer/2022061510/58ae76491a28abea4f8b4baf/html5/thumbnails/96.jpg)
Product features
1. Location
2. Slogan
3. USP
4. Target segments
5. Characters
6. Visuals
7. Actions
8. Movements
9. Story
10. Basic elements
11. Colours
12. Ambience
13. Orientation
14. Merchandizing
15. Involvement
16. Satisfaction
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16. Satisfaction
Smile: so simple: it is a good place
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16. Satisfaction
Excitement: so simple: it is a good place
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16. Satisfaction
Services: so simple: it is a good place
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The Task
PRODUCT DEVELOPMENT
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Product Development
Design: a relevant lodging place - accommodation