LESSONS FROM THE ROADOCTOBER 21, 2011 – Nicholas Thorne, CEO / Basno

Finding the isolation points.

I live with my parents.

21

3

45

These are the things in my room.

They are valuable to me.

No one comes to my room.

Productize: Can we digitize?

ISO

Don’t forget the whole point.

Take the medal.

BRAND

SCARCITYSINGULARITY

The little blue checkmark.

Actually a piece of paper.

Badge number…

Think simple.

ISOMarket: Can we monetize?

Dual value propositions.

The Z Axis

PRODUCT- USER

FIT

HUNGERFEAR

They’re all sophisticated.

OPUD-ALAP

Help me help you.

Finding the fast-moving current

Broad vision. Narrow execution.