“SPRING BLOOM”

Keiri Mendez

ABOUT• LAUNCHED IN OCTOBER 2009 BY REALITY STAR-TURNED-

DESIGNER LAUREN CONRAD.• SOLD EXCLUSIVELY AT KOHL’S STORES AND ONLINE.• BRAND INCLUDES APPAREL, FOOTWEAR, JEWELRY, INTIMATES,

SLEEPWEAR, AND HOME DÉCOR.• LAUREN CONRAD ALSO HAS ADDITIONAL LINES SUCH AS PAPER CROWNS AND

THE LAUREN CONRAD COLLECTION.• SHE ALSO HAS SPECIAL COLLECTIONS LIKE THE DISNEY’S CINDERELLA

COLLECTION BY LAUREN CONRAD AND THE MOST RECENT, DISNEY’S MINNIE MOUSE COLLECTION BY LAUREN CONRAD.

TARGET MARKETMIDDLE CLASS WOMEN 18-34 YEARS OLDSHE IS VERY FEMININE AND LOVES A CONTEMPORARY

STYLE. LOVES TO WEAR NEAUTRALS WITH AN ADDED POP OF

COLOR.SHE IS SWEET, OUTGOING, AND ENJOYS TIME WITH

FRIENDS AND FAMILY.

ON THE SELLING FLOOR

FABRIC DIRECTION

cotton

polyester

spandex

rayon

SILHOUETTE DIRECTION/INSPIRATION

COLOR/ PRINT INSPIRATIONFASHION SNOOPS

70% Cotton25% Polyester5% Spandex

THANK YOU!