Product Development, (Customer needs), Marketing, Design, Engineering

95
The Effective Floor Traveler (EFT) Product Development Designed for SPS/F54 Building

Transcript of Product Development, (Customer needs), Marketing, Design, Engineering

Page 1: Product Development, (Customer needs), Marketing, Design, Engineering

The Effective Floor Traveler (EFT)Product Development

Designed for SPS/F54 Building

Page 2: Product Development, (Customer needs), Marketing, Design, Engineering
Page 3: Product Development, (Customer needs), Marketing, Design, Engineering
Page 4: Product Development, (Customer needs), Marketing, Design, Engineering

Brief Company Profile:

EED Co. is an Elevator and Escalator Designand manufacturing company which design it’sproducts according to customer needs andeach building requirements. This companyfounded in March 2013 and utilize it’sMarketing, Designing, Manufacturing andTrading Expertise.

Brief Company Profile:

EED Co. is an Elevator and Escalator Designand manufacturing company which design it’sproducts according to customer needs andeach building requirements. This companyfounded in March 2013 and utilize it’sMarketing, Designing, Manufacturing andTrading Expertise.

Page 5: Product Development, (Customer needs), Marketing, Design, Engineering

Our Company Offer to the customer:

Good Quality.

Cost Effective Products.

Services after selling the products.

To satisfy the customer needs and motivate themto buy our products.

Our Company Offer to the customer:

Good Quality.

Cost Effective Products.

Services after selling the products.

To satisfy the customer needs and motivate themto buy our products.

Page 6: Product Development, (Customer needs), Marketing, Design, Engineering

HeadManagers:

AliKarandish

Marketingmanager:

Abdul Aziz

ManufacturingManager:

Mohamad rezaYavari

Sales manager:Abas razavi

Organization ChartOrganization Chart

HeadManagers:

AliKarandish

ManufacturingManager:

Mohamad rezaYavari

Designingmanager:

Ali Karandish

Sales manager:Abas razavi

Page 7: Product Development, (Customer needs), Marketing, Design, Engineering

Disable people can useDisable people can useElevator easilyElevator easily

Heavy load can be usedHeavy load can be usedby elevatorby elevator

Many people can use escalatorMany people can use escalator

Page 8: Product Development, (Customer needs), Marketing, Design, Engineering

Mission statementMission statement

Product Description

Provide Ease of movement ofpeople and equipment from onelevel to the other with safety andfaster.

Durability and cost effective

Benefit Proposition Easy to use, Safety and Faster.

Key Business Goal It is used in most supermarkets ,

factories, stores, schools andworking places.

Key Business Goal It is used in most supermarkets ,

factories, stores, schools andworking places.

Primary Market SPS Universiti Teknologi Malaysia

Secondary Market House buildings

Assumptions and constraints Manufactured in Malaysia A new product design used by any

person.

Stakeholder Users Manufacturing operations Service and installing Departments

Page 9: Product Development, (Customer needs), Marketing, Design, Engineering

MMain objectives of the projectain objectives of the project

Ease movement of staffs and students at SPSEase to move equipment up or downEase to used by aged and disabled peopleTo serve as a means to move Fast and safety.

Ease movement of staffs and students at SPSEase to move equipment up or downEase to used by aged and disabled peopleTo serve as a means to move Fast and safety.

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Page 11: Product Development, (Customer needs), Marketing, Design, Engineering

Identifying customer needsIdentifying customer needsThis process involved five main stages

Page 12: Product Development, (Customer needs), Marketing, Design, Engineering

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Page 13: Product Development, (Customer needs), Marketing, Design, Engineering

Information gathering (raw data)

Survey, have been conducted, using a questionnairesdeveloped by the marketing team.The one-on-one interview involved the SPS staff and thestudents of UTM.The interview last for about an hour, and the result wasinterpreted as follows:

Survey, have been conducted, using a questionnairesdeveloped by the marketing team.The one-on-one interview involved the SPS staff and thestudents of UTM.The interview last for about an hour, and the result wasinterpreted as follows:

Page 14: Product Development, (Customer needs), Marketing, Design, Engineering
Page 15: Product Development, (Customer needs), Marketing, Design, Engineering

Information gathering (raw data) Number of respondents = 28 Sections of the questionnaires = 3Section A for SPS staffSection B for studentSection C general overview about stair case Total number of questions = 16

Number of respondents = 28 Sections of the questionnaires = 3Section A for SPS staffSection B for studentSection C general overview about stair case Total number of questions = 16

Page 16: Product Development, (Customer needs), Marketing, Design, Engineering

22%

14%

11%

7%7%

Age20 to 25 26 to 30 31 to 35 36 to 40 41 to45 Above 45

39%14%

Page 17: Product Development, (Customer needs), Marketing, Design, Engineering

Gender

Male Female

46%54%

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8

10

12

14

The

Num

ber o

f Peo

ple

0

2

4

6

8

Escelator Lift Hydrolic Lift

The

Num

ber o

f Peo

ple

The Name Facility

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17%

RespondentsStaff Student

83%

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42%

Master Student PHD Student

58%

Page 21: Product Development, (Customer needs), Marketing, Design, Engineering

Opinion About SPS Stairs

1116

The number ofstairs are too

much.It would assume

as a kind ofexercise.

Wasting the timeand energy.

11

3

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Place to Install The Lift

Near the stairs In the middle ofintrence hall

Next to outsidestairs

3

17

8

Page 23: Product Development, (Customer needs), Marketing, Design, Engineering

Interpretation of raw data to customer needsquestion Customer statement Interpreted need

Typical Uses I need to move fasterwhen going to next level.I find it very difficult tolift up or down heavyequipment brought toSPS.I use to loose a lot ofenergy while going up.

Moving on the lift isfaster than on stairs.The lift carries heavyload.

Lift need no use ofenergy.

I need to move fasterwhen going to next level.I find it very difficult tolift up or down heavyequipment brought toSPS.I use to loose a lot ofenergy while going up.

Moving on the lift isfaster than on stairs.The lift carries heavyload.

Lift need no use ofenergy.

Likes - current lift I like escalator, it feelsbetter.I can install elevator inmy building.

It is easy to useI like the durability of thelift.

It is comfortable to moveon lift.The lift can beaccommodated in anysmall space.The lift is easy to operateThe lift has long life span

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Interpretation of raw data to customer needs

Like - current lift I can not fall down onlift while moving in thelift.

The lift can move safelyand ease

Dislikes – current lift I don’t like lift whenelectric power goes off.It is difficult to put inSPS, need re-design ofthe building.Disable can not operateit.

The lift can work withoutelectricity.Lift can easily installinside structure oroutside a building in anysmall space.The lift is automatic andmoves freely.

I don’t like lift whenelectric power goes off.It is difficult to put inSPS, need re-design ofthe building.Disable can not operateit.

The lift can work withoutelectricity.Lift can easily installinside structure oroutside a building in anysmall space.The lift is automatic andmoves freely.

Suggested improvement Would be good if it canoperate independent ofelectricity.

Lift can operate withoutelectricity.

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Interpretation of raw data to customer needsSuggestedimprovement

It should be affordable.

It should haveemergency notificationas it’s faulty.

It would be better ifonly staff and studentsof UTM can use the lift.It would be good if thelift user can seeeveryone outside

The lift is sold atreasonable price.The user can pass outsimply without anyexternal help in case ofemergency.The lift is secured

The lift is transparent

It should be affordable.

It should haveemergency notificationas it’s faulty.

It would be better ifonly staff and studentsof UTM can use the lift.It would be good if thelift user can seeeveryone outside

The lift is sold atreasonable price.The user can pass outsimply without anyexternal help in case ofemergency.The lift is secured

The lift is transparent

Page 26: Product Development, (Customer needs), Marketing, Design, Engineering

1-The lift moves easily* The lift can move faster***The lift can reacheddestination at shortest time*** The lift can move withoutuser’s effort** The lift can move regardlessof the load

2- The lift is easy to operate***The lift can be used byeveryone**The user can easily push ONthe lift* the user can move in/out of thelift easily

Organization of Needs Into Hierarchy

1-The lift moves easily* The lift can move faster***The lift can reacheddestination at shortest time*** The lift can move withoutuser’s effort** The lift can move regardlessof the load

2- The lift is easy to operate***The lift can be used byeveryone**The user can easily push ONthe lift* the user can move in/out of thelift easily

3-The lift is easy to install**The lift accommodate smallspace*The lift is small in size*!The lift is lighter in weight**The lift can work inside oroutside the building*The lift do not require machineroom

4-The lift carry heavy load**The lift can carry many people*The lift can carry materialsor equipment*The lift is strong

Page 27: Product Development, (Customer needs), Marketing, Design, Engineering

Organization of Needs Into Hierarchy

5-The lift moves freely***the lift is automatic*The user can move without lostof energy*The lift move with no user’seffort

6-The lift works with littlepower**The lift works with domesticpower supply*the lift works with smallgenerator*!The lift store charges!The lift use battery

6-The lift works with littlepower**The lift works with domesticpower supply*the lift works with smallgenerator*!The lift store charges!The lift use battery

7-The lift last long time*The lift works for several years*!The lift servicing take long time**!The lift dose not affected byweather change*The lift is durable

8-The lift is safe*The user can not fall down on lift**The lift will not break down*The lift will not push in/out theuser*!The user will simply walk outwhen electric power off

Page 28: Product Development, (Customer needs), Marketing, Design, Engineering

Organization of Needs Into Hierarchy

9-The lift is easy to use***The lift can be use bydisable people**the lift can be used by agedpeople*The lift can be use by children*The lift can go to any height

10-The lift is affordable**The lift has reasonable price*Any user can buy the lift

9-The lift is easy to use***The lift can be use bydisable people**the lift can be used by agedpeople*The lift can be use by children*The lift can go to any height

11-The lift is comfortable*The lift is neither hot or cold*The users in the lift areindependent on each other*The user can sit down on the lift*The user can rest his body onthe lift

12-The lift works in any environment**The lift material resist corrosion**The lift material resist temperaturechange**The lift does not damage by rain

Page 29: Product Development, (Customer needs), Marketing, Design, Engineering

Organization of Needs Into Hierarchy

13-The lift has different colors*The lift is painted**The lift can be differentiated frombuilding***The lift can easily seen

14-The lift is attractive*The lift has good looking*The lift is shining*The lift is decorated

15-The lift is secured*The lift users can be restricted*The lift can be used at certain time*The lift can not be miss-used**The lift can be lock*The lift can only be used by somespecific people

16-The lift user can see everyoneoutside*The lift is uncovered**The lift is transparent

Page 30: Product Development, (Customer needs), Marketing, Design, Engineering
Page 31: Product Development, (Customer needs), Marketing, Design, Engineering

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Page 32: Product Development, (Customer needs), Marketing, Design, Engineering

NO Need Importance1 The lift moves easily 52 The lift is easy to operate 43 The lift is easy to install 44 The lift carry heavy load 35 The lift moves freely 46 The lift works with little power 37 The lift last long time 58 The lift is safe 4

Importance of Customer Needs

8 The lift is safe 49 The lift is easy to use 510 The lift is affordable 311 The lift is comfortable 312 The lift works in any environment 413 The lift has different colors 114 The lift is attractive 315 The lift is secured 116 The lift user can see everyone outside 3

Page 33: Product Development, (Customer needs), Marketing, Design, Engineering

List ofMetrics

MetricNo. Need Nos. Metric Imp. Units

1 1 Speed 4 m/s

2 2,5,15 Controller 5 Subj.

3 2,9 Control Cabinet Car 5 Subj.

4 3 Time to assemble 2 s

5 4 Load 5 kg

6 4 Persons 4 list

7 5 Machine 4 Subj.

8 5 Drive 5 Subj.

9 6 Current Intensity 4 A

10 6 Current Voltage 4 V10 6 Current Voltage 4 V

11 7 Lift Cycle Failure 5 cycle

12 8 Landing Accuracy 3 mm

13 5,9 Maximum Number of Stops 2 Subj.

14 9 Maximum travel Height 4 m

15 10 Unit Manufacturing Cost 5 MYR

16 11,13,14,16 Car Decoration 1 Subj.

17 12 Car Material 5 List

18 14 Entrance size 2 List

19 12 Resistance of Corrosion 4 mg/cm2.year

20 12 Resistance of High Temperature 4 ◦c

Page 34: Product Development, (Customer needs), Marketing, Design, Engineering

Need-Metric Matrix

Page 35: Product Development, (Customer needs), Marketing, Design, Engineering

Metric Imp. Units Thyssenkrupp LNEMalaysia

EclipseResidentialElevator

Load 5 Kg 900 800 908

Persons 4 List 12 12 12

Speed 4 m/s 1.0 0.4 0.2

controller 5 Subj. CMC4 _ _

Control Cabinet Car 5 Subj. Next to landingdoor at last stop

Next to landingdoor at last stop

Next to landingdoor at last stop

Time to install 2 weeks 4 6 2

Machine 4 Subj. SynchronousGearless Machine _ _

Drive 5 Subj. Frequency InverterVWF

Electric TractionMachine

Geared RollerChain variableFrequency

CompetitiveBench

MarkingChart

35

Frequency InverterVWF

Electric TractionMachine

Geared RollerChain variableFrequency

Current Intensity 4 A 15 8.3 20

Current Voltage 4 V 400 415 230

Service Life time 5 years _ _ 40

Landing accuracy 3 mm +/_3 _ _

Maximum number of Stops 2 List 16 - 21 20 - 24 4

Maximum Travel Height 4 m 30 24 18.29

Unit Manufacturing Cost 5 RM 300,000 70,000 200, 000

Car Decoration 1 Subj. Millenium Classic Variety ofFinishes

Car Material 5 List Stainless Steel Stainless Steel Stainless Steel

Resistance to Corrosion 4 Mg/m2.year

Resistance to Temperature 4 oC - 10 to 50 - 5 to 46 - 10 to 40

Entrance Type 2 List Fully Automated 1or 2

Fully Automated1 or 2

Fully Automated 1or 2

CompetitiveBench

MarkingChart

Page 36: Product Development, (Customer needs), Marketing, Design, Engineering

Metric Imp. UnitsValve

Load 5 Kg > 800

Persons 4 List 12

Speed 4 m/s >1

controller 5 Subj. CMC4

Control Cabinet Car 5 Subj. Next to landing door at laststop

Time to install 2 Weeks < 2

Machine 4 Subj.Synchronous GearlessMachine

Drive 5 Subj. Electric traction machine

Current Intensity 4 A <8

Current Voltage 4 V <200

TargetSpecifications

36

Current Voltage 4 V <200

Service Life time 5 Years > 40

Landing accuracy 3 Mm < +/_3

Maximum number of Stops 2 List 5

Maximum Travel Height 4 M > 24

Unit Manufacturing Cost 5 RM < 70,000

Car Decoration 1 Subj. Variety of Finishes

Car Material 5 List Stainless Steel, Glasscomposite

Resistance to Corrosion 4 Mg/m2.year

Resistance to Temperature 4 oC 0 to 50

Entrance Type 2 List Fully Automated

Page 37: Product Development, (Customer needs), Marketing, Design, Engineering
Page 38: Product Development, (Customer needs), Marketing, Design, Engineering

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Page 39: Product Development, (Customer needs), Marketing, Design, Engineering

The five steps Concept Generation method1. Clarify the

problem

2. Searchexternally

3. Searchinternally

39

4. ExploreSystematically

5. Reflect on thesolutions and the

process

Page 40: Product Development, (Customer needs), Marketing, Design, Engineering

1. Clarify the problem Understanding Problem Decomposition Focus on critical sub problems

2. Search externallyLead usersExpertsPatentsLiteratureBenchmarking

2. Search externallyLead usersExpertsPatentsLiteratureBenchmarking

3. Search internallyIndividualGroup

4. Explore SystematicallyClassification treeCombination table

5. Reflect on the solutions and the process

Constructive feedback

Page 41: Product Development, (Customer needs), Marketing, Design, Engineering

OutputInput

Effective Floor Traveler(EFT)

Page 42: Product Development, (Customer needs), Marketing, Design, Engineering

Acceptexternal

Energy andstore it

Acceptexternal

Energy andstore it

ConvertElectrical Energyto mechanical or

translationalenergy

ConvertElectrical Energyto mechanical or

translationalenergy

Applytranslational

energy tomove people

Applytranslational

energy tomove people

Store orkeep

people inthe cabin

Store orkeep

people inthe cabin

Energy

TransferredpeopleApply

translationalenergy to

move people

Applytranslational

energy tomove people

Store orkeep

people inthe cabin

Store orkeep

people inthe cabin

Move andtransferpeople

Move andtransferpeople

Combination ofsensors androtational

electromotor

Combination ofsensors androtational

electromotor

Content

Signal(Elevator Trip)

Transferredpeople

Call theelevatorcabin.

Call theelevatorcabin.

Page 43: Product Development, (Customer needs), Marketing, Design, Engineering
Page 44: Product Development, (Customer needs), Marketing, Design, Engineering
Page 45: Product Development, (Customer needs), Marketing, Design, Engineering
Page 46: Product Development, (Customer needs), Marketing, Design, Engineering

Store or acceptenergy

Mechanical

Electrical

Rack and pinion

Cable and spool

Cable sourceStore or accept

energy

HydraulicSolar cell

Fuel cell

Chemical Fuel air systems

Page 47: Product Development, (Customer needs), Marketing, Design, Engineering

Convert energyto Translationalor mechanical(Hydraulic)energy

Mechanicalenergy roll upor release theelevator cable

Electricalenergy

Mechanicalenergy roll upor release theelevator cable

The translationalenergy move thecabin up anddown Energy

applied toelevator

Page 48: Product Development, (Customer needs), Marketing, Design, Engineering

Convert Electrical energyto translational energy Cabin Design Moving system

The concept combination tableDesign 1

Hydraulic Round shapeRack and pinion

Hydraulic

Mechanical

Round shape

Rectangularshape

Screw and Nut

Cable and Spool

Cylinder andpiston

No Cabin(Stair) Conveyor, Chain

and pinion

Page 49: Product Development, (Customer needs), Marketing, Design, Engineering
Page 50: Product Development, (Customer needs), Marketing, Design, Engineering

Convert Electrical energyto translational energy Cabin Design Moving system

The concept combination tableDesign 2

Hydraulic Round shapeRack and pinion

Hydraulic

Mechanical

Round shape

Rectangularshape

Screw and Nut

Cable and Spool

Cylinder andpiston

No Cabin(Stair) Conveyor, Chain

and pinion

Page 51: Product Development, (Customer needs), Marketing, Design, Engineering
Page 52: Product Development, (Customer needs), Marketing, Design, Engineering

Convert Electrical energyto translational energy Cabin Design Moving system

The concept combination tableDesign 3

Hydraulic Round shapeRack and pinion

Hydraulic

Mechanical

Round shape

Rectangularshape

Screw and Nut

Cable and Spool

Cylinder andpiston

No Cabin(Stair) Conveyor, Chain

and pinion

Page 53: Product Development, (Customer needs), Marketing, Design, Engineering
Page 54: Product Development, (Customer needs), Marketing, Design, Engineering

Convert Electrical energyto translational energy Cabin Design Moving system

The concept combination tableDesign 4

Hydraulic Round shapeRack and pinion

Hydraulic

Mechanical

Round shape

Rectangularshape

Screw and Nut

Cable and Spool

Cylinder andpiston

No Cabin(Stair) Conveyor, Chain

and pinion

Page 55: Product Development, (Customer needs), Marketing, Design, Engineering
Page 56: Product Development, (Customer needs), Marketing, Design, Engineering

The concept combination tableDesign 5

Hydraulic Round shapeRack and pinion

Convert Electrical energyto translational energy Cabin Design Moving system

Hydraulic

Mechanical

Round shape

Rectangularshape

Screw and Nut

Cable and Spool

Cylinder andpiston

No Cabin(Stair) Conveyor, Chain

and pinion

Page 57: Product Development, (Customer needs), Marketing, Design, Engineering
Page 58: Product Development, (Customer needs), Marketing, Design, Engineering
Page 59: Product Development, (Customer needs), Marketing, Design, Engineering

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Page 60: Product Development, (Customer needs), Marketing, Design, Engineering

Concept selection is a process of evaluatingconcepts with respect to customer needs andother criteria, comparing to the relative strengthand weakness of the concepts, and selecting oneor more concepts for further investigation,testing, or development.

Concept selection is a process of evaluatingconcepts with respect to customer needs andother criteria, comparing to the relative strengthand weakness of the concepts, and selecting oneor more concepts for further investigation,testing, or development.

Page 61: Product Development, (Customer needs), Marketing, Design, Engineering

Pinion gearsand

Electromotor

Elevator’sEquipments

Space (Room)

Rack gearElevatorCabin

Elevator dampers

Page 62: Product Development, (Customer needs), Marketing, Design, Engineering

Electro motorand spool

Guide Rails

ElevatorCabin

Cable

Elevator dampers

Page 63: Product Development, (Customer needs), Marketing, Design, Engineering

ElevatorcabinScrew

Electro motorand Gears

Page 64: Product Development, (Customer needs), Marketing, Design, Engineering

Elevator/Lift surface

Pump andoil reservoir

Hydraulicsystem and

Pipes

Page 65: Product Development, (Customer needs), Marketing, Design, Engineering

Conveyoror

Stairs

Escalator’sbody

Wheels orPinion

Escalator’sHandle

Page 66: Product Development, (Customer needs), Marketing, Design, Engineering

Typical Elevator has been chosen asReference

Typical Elevator has been chosen asReference

Page 67: Product Development, (Customer needs), Marketing, Design, Engineering

Elevatorcabin

ScrewElevator/Lift surface

Concept B

Electro motorand Gears

Pump andoil reservoir

Hydraulicsystem and

Pipes

Concept A

Page 68: Product Development, (Customer needs), Marketing, Design, Engineering

Electro motor and spool

Concept D

ElevatorCabin

Cable

Rack gear

Pinion gearand electro Motor

ElevatorCabin

Concept C

Page 69: Product Development, (Customer needs), Marketing, Design, Engineering

Conveyoror

Stairs

Concept E

Wheels orPinion

Escalator’sHandle

Page 70: Product Development, (Customer needs), Marketing, Design, Engineering

concepts

Selection criteria Reference A B C D E

Ease of use 0 - + 0 0 +

Ease ofmanufacture 0 - + 0 - -

Safety 0 - 0 0 + 0

Capacity 0 0 - + 0 +

Ergonomic 0 0 + 0 +Ergonomic 0 0 + 0 + -

Higher speed 0 + 0 + 0 0

Ease of assembling 0 - + 0 0 -

Sum +’s 0 1 4 2 2 2

Sum 0’s 7 2 2 5 4 2

Sum –’s 0 4 1 0 1 3

Net Score 0 -3 3 2 1 -1

Rank 4 6 1 2 3 5

Continue? No No Yes Yes revise No

Page 71: Product Development, (Customer needs), Marketing, Design, Engineering

Concept

Reference B C D

Selection criteria Weight Rating WeightedScore Rating Weighted

Score Rating WeightedScore Rating Weighted

Score

Ease of use 15% 3 0.45 4 0.6 3 0.45 3 0.45

Ease of manufacture 25% 3 0.75 5 1.25 3 0.75 2 0.5

Safety 10% 3 0.30 3 0.3 3 0.3 4 0.4

Capacity 15% 3 0.45 2 0.3 4 0.6 3 0.45

Ergonomic 10% 3 0.30 4 0.4 3 0.3 4 0.4

Higher speed 10% 3 0.30 3 0.3 4 0.4 3 0.3

Ease of assembling 15% 3 0.45 4 0.6 3 0.45 3 0.45

Total Scorerank

33

3.751

3.252

2.954

Continue? No Develop No No

Page 72: Product Development, (Customer needs), Marketing, Design, Engineering
Page 73: Product Development, (Customer needs), Marketing, Design, Engineering
Page 74: Product Development, (Customer needs), Marketing, Design, Engineering

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Build and Test Models and Prototypes

Benchmark Competitive Products

IIddeennttiiffyyCCuussttoommeerrnneeeeddss

EstablishTargetSpecification

GenerateProductConcept

SelectProductConcept

Test ProductConcept

Set FinalSpecification

PlanDownstreamDevelopment

Perform Economic Analysis

Page 75: Product Development, (Customer needs), Marketing, Design, Engineering
Page 76: Product Development, (Customer needs), Marketing, Design, Engineering
Page 77: Product Development, (Customer needs), Marketing, Design, Engineering

Five Usefulstairs.Five Usefulstairs.

Page 78: Product Development, (Customer needs), Marketing, Design, Engineering

As you saw from the questionnaire of the concept testing it isconcluded that whether the elevator is preferable or not.

In the other word the questionnaire help us to findout:Is it really worth it to install an elevator/(elevators) for SPSbuilding and are the potential customers going to use it?

As you saw from the questionnaire of the concept testing it isconcluded that whether the elevator is preferable or not.

In the other word the questionnaire help us to findout:Is it really worth it to install an elevator/(elevators) for SPSbuilding and are the potential customers going to use it?

There it is some video of the conversation from the potentialcustomers (SPS staff, or Students) to find the answer .

Video’s No. Number 1 Number 2 Number 3

Number 4 Number 5 Number 6

Page 79: Product Development, (Customer needs), Marketing, Design, Engineering

According to the potential customer’s opinion:

We have decided to install the elevator(lift) in the main hall(Central hall) and according to prof. saffian’s guide, we havedesigned the elevator in a position which there is no need todestroy any construction. More information of the elevatorposition is available in the following video which is prepared byCATIA.

According to the potential customer’s opinion:

We have decided to install the elevator(lift) in the main hall(Central hall) and according to prof. saffian’s guide, we havedesigned the elevator in a position which there is no need todestroy any construction. More information of the elevatorposition is available in the following video which is prepared byCATIA.

Concept developmentPotential customer’sanswers:

Page 80: Product Development, (Customer needs), Marketing, Design, Engineering

In conclusion:

It is required to produce an elevator which is able to move quicklyand deliver the passengers safely. As it was obvious from the videoconversations the customers were worried about the elevators safetyissues.

It will be available by adding a system to save the power electricityand use this power when the electricity is gone.

Also by using sensors the elevator is capable to save passengers fromdanger.for example when someone is standing between the elevator’s door.Another example of using sensors is when the instruments are damagethe sensors can alarm and the elevator can automatically stop beforethe particular part damage.

Using efficient breaks make the elevator safe in the time when thecable of elevator is torn or the hydraulic system is damage.

In conclusion:

It is required to produce an elevator which is able to move quicklyand deliver the passengers safely. As it was obvious from the videoconversations the customers were worried about the elevators safetyissues.

It will be available by adding a system to save the power electricityand use this power when the electricity is gone.

Also by using sensors the elevator is capable to save passengers fromdanger.for example when someone is standing between the elevator’s door.Another example of using sensors is when the instruments are damagethe sensors can alarm and the elevator can automatically stop beforethe particular part damage.

Using efficient breaks make the elevator safe in the time when thecable of elevator is torn or the hydraulic system is damage.

Page 81: Product Development, (Customer needs), Marketing, Design, Engineering
Page 82: Product Development, (Customer needs), Marketing, Design, Engineering

Prototype Definition:

Prototype is defined as “an approximation of the product alongone or more dimensions of interest.”

Prototypes can be usefully classified along twodimensions.

1- Physical Prototypes

2- Analytical Prototypes

Prototype Definition:

Prototype is defined as “an approximation of the product alongone or more dimensions of interest.”

Prototypes can be usefully classified along twodimensions.

1- Physical Prototypes

2- Analytical Prototypes

Page 83: Product Development, (Customer needs), Marketing, Design, Engineering

1- Physical Prototypes:It includes Models that look and feel like the product. Proof-of-concept

prototypes used to test an idea quickly, and experimental hardware used to

validate the functionality of a product.

2- Analytical Prototypes:Analytical prototypes represent the product in a non-tangible, usually

mathematical or visual manner. Interesting aspects of the product are

analyzed rather than built.

1- Physical Prototypes:It includes Models that look and feel like the product. Proof-of-concept

prototypes used to test an idea quickly, and experimental hardware used to

validate the functionality of a product.

2- Analytical Prototypes:Analytical prototypes represent the product in a non-tangible, usually

mathematical or visual manner. Interesting aspects of the product are

analyzed rather than built.

Page 84: Product Development, (Customer needs), Marketing, Design, Engineering

Analytical Prototypes:

Analytical prototypes are generally more flexible than physical prototypes.

Because it is a mathematical approximation of a product. In most cases, changing aparameter in an analytical prototype is easier than changing an attribute of aphysical prototype.

Two technologies have emerged as particularly importantin the past 20 years:

1- 3D CAD Modeling and Analysis

2- Free-form Fabrication Using 3D CAD to rapid prototyping or “3D Printing”.

Analytical Prototypes:

Analytical prototypes are generally more flexible than physical prototypes.

Because it is a mathematical approximation of a product. In most cases, changing aparameter in an analytical prototype is easier than changing an attribute of aphysical prototype.

Two technologies have emerged as particularly importantin the past 20 years:

1- 3D CAD Modeling and Analysis

2- Free-form Fabrication Using 3D CAD to rapid prototyping or “3D Printing”.

CAD (Computer Aided Design)

CAE (Computer Aided Engineering)

Page 85: Product Development, (Customer needs), Marketing, Design, Engineering

Analytical Prototypes:Analyzing the capacity of the elevator

Page 86: Product Development, (Customer needs), Marketing, Design, Engineering

2- Analyzing thecapacity of the elevator

3- Give the weight of thepassengers and elevatorcabin 600 KG

1- Design the Elevator

Analytical Prototypes:Finding out the statistical stresses of the elevator’s hydraulic Shaft with 600KGload, with out Car frame and guide rails. Using 3D-CAD modeling software(CATIA) and CAE (Computer Aided Engineering) Module.

3- Give the weight of thepassengers and elevatorcabin 600 KG

4- Select the fixedposition

5- selecting the surfaceof load

6- Simulate and get theVon Mises Stress.

Page 87: Product Development, (Customer needs), Marketing, Design, Engineering

2- Analyzing thecapacity of the elevator

3- Give the weight of thepassengers and elevatorcabin 600 KG

1- Redesign theElevator

Analytical Prototypes:Finding out the statistical stresses of the elevator’s hydraulic Shaft with 600KGload, with Car frame and guide rails. Via 3D-CAD modeling software (CATIA)and CAE (Computer Aided Engineering) Module.

3- Give the weight of thepassengers and elevatorcabin 600 KG

4- Select the fixedposition

5- selecting the surfaceof load

6- Simulate and get theVon Mises Stress.

Page 88: Product Development, (Customer needs), Marketing, Design, Engineering
Page 89: Product Development, (Customer needs), Marketing, Design, Engineering

Patent is a set of exclusive rights granted by government toan inventor for a period of time, in exchange for the publicdisclosure of the invention.

The procedure for granting patents vary widely betweencountries according to national laws and internationalagreements.

Patent application must include one or more claims thatdefine the invention.

Patent is a set of exclusive rights granted by government toan inventor for a period of time, in exchange for the publicdisclosure of the invention.

The procedure for granting patents vary widely betweencountries according to national laws and internationalagreements.

Patent application must include one or more claims thatdefine the invention.

Page 90: Product Development, (Customer needs), Marketing, Design, Engineering

Patent is classified in to utility, design and plantpatents.

Utility and design patents are relevant for mostEngineered goods.

Because design patents have very limited value, weconsidered Utility patents for our products.

Patent is classified in to utility, design and plantpatents.

Utility and design patents are relevant for mostEngineered goods.

Because design patents have very limited value, weconsidered Utility patents for our products.

Page 91: Product Development, (Customer needs), Marketing, Design, Engineering

Patent of EFT hydraulicelevator

Detail description of patent: Suspension arrangement for a hydraulic

elevator, comprising an elevator car (1)

A car frame (4,15,19) supporting theelevator car.

Substantially vertical guide rails (2) alongwhich the car frame travels, moved bymeans of at least one elevator rope (3).

The first end (10) of each elevator rope (3)is fixed to a rope anchorage (11).

Detail description of patent: Suspension arrangement for a hydraulic

elevator, comprising an elevator car (1)

A car frame (4,15,19) supporting theelevator car.

Substantially vertical guide rails (2) alongwhich the car frame travels, moved bymeans of at least one elevator rope (3).

The first end (10) of each elevator rope (3)is fixed to a rope anchorage (11).

Page 92: Product Development, (Customer needs), Marketing, Design, Engineering

Detail description of patent:

In the car frame of the elevator, and a

hydraulic cylinder (5) and a piston (7) with

at least one diverting pulley (8,28) on its top

end for the elevator rope (3).

The arrangement comprising at least one

additional diverting pulley (9) around

which the elevator rope (3) coming from the

diverting pulley (8,28)

Detail description of patent:

In the car frame of the elevator, and a

hydraulic cylinder (5) and a piston (7) with

at least one diverting pulley (8,28) on its top

end for the elevator rope (3).

The arrangement comprising at least one

additional diverting pulley (9) around

which the elevator rope (3) coming from the

diverting pulley (8,28)

Page 93: Product Development, (Customer needs), Marketing, Design, Engineering

Detail description of patent:

On the top end of the piston (7) is passed to itssecond rope anchorage, characterized in thateach elevator rope (3) has been directed from therope anchorage (11) first over the diverting pulley(8) on the top end of the piston.

The new technologies (Improvement) of thispatent is:

A system to save the power electricity and usethis power when the electricity is gone.

By using sensors the elevator is capable to savepassengers from danger.

Using efficient (Smart) breaks, which help thespeed of elevator keep constant.

Detail description of patent:

On the top end of the piston (7) is passed to itssecond rope anchorage, characterized in thateach elevator rope (3) has been directed from therope anchorage (11) first over the diverting pulley(8) on the top end of the piston.

The new technologies (Improvement) of thispatent is:

A system to save the power electricity and usethis power when the electricity is gone.

By using sensors the elevator is capable to savepassengers from danger.

Using efficient (Smart) breaks, which help thespeed of elevator keep constant.

Page 94: Product Development, (Customer needs), Marketing, Design, Engineering

Detail description of patent:

The new technologies (Improvement) of

this patent is:

Another issue which can mention as a patent is

the new design of the SPS elevator. As a Design

patent. Because of the different position of the

elevator’s door. In the first floor the elevator’s

door will be open from the front side. However,

in the second and third floor the doors will be

open from the side of the elevator. Which

make this elevator unique in compare with the

other types of elevator.

Detail description of patent:

The new technologies (Improvement) of

this patent is:

Another issue which can mention as a patent is

the new design of the SPS elevator. As a Design

patent. Because of the different position of the

elevator’s door. In the first floor the elevator’s

door will be open from the front side. However,

in the second and third floor the doors will be

open from the side of the elevator. Which

make this elevator unique in compare with the

other types of elevator.

Page 95: Product Development, (Customer needs), Marketing, Design, Engineering