Product Development | Analytics
1
ANALYTICS PRODUCT DEVELOPMENT DESIGN, PROCESS, IMPLEMENTATION & REVENUE IMPACT › At Triad Retail Media Erik was challenged with developing a solution to equip account teams and suppliers with greater analytics insights and value. He designed the TRM Analytics products from scratch. › These products helped align advertiser objectives and success metrics up front, to maximize program evaluation and optimization. › The products were developed, workflow process mapped and company wide integration implemented so the program was up in running in less than 90 days. › Deemed a success, the products have generated over $600K in analytics revenue in just 12 months › Reporting now drives over $2.2 Million in revenue annually due to these initiatives.
Transcript of Product Development | Analytics
ANALYTICS PRODUCT DEVELOPMENT DESIGN, PROCESS, IMPLEMENTATION & REVENUE IMPACT
› At Triad Retail Media Erik was challenged with developing a solution to equip account teams and suppliers with greater analyticsinsights and value. He designed the TRM Analytics products from scratch.
› These products helped align advertiser objectives and success metrics up front, to maximize program evaluation and optimization.
› The products were developed, workflow process mapped and company wide integration implemented so the program was up in running in less than 90 days.
› Deemed a success, the products have generated over $600K in analytics revenue in just 12 months
› Reporting now drives over $2.2 Million in revenue annually due to these initiatives.
