PRODUCTDEVELOPMENT

ref: Corporate Lifecycles by Ichak Adizes

Courtship

Infancy

Affair

Infant Mortality

Founder of Family Trap

Divorce

PrematureAging

Unfulfilled Entrepreneur

Go-go

Adolescence

Prime

The Fall

Aristocracy

Recrimination

Bureaucracy

Death

IdeaRequirements analysis and UI/UX design

Launch, user feedback

MVP

COURTSHIP INFANCY

Oleg LolaCEO MobiDev

Idea!Stage 1

Startup expectations

Feedback Estimate

Stage 1

What can your development team do?

Feedback: Technical expertiseExperience of similar projects (other customers)Viability of the project on an emotional level

Artifacts: Startup canvas, mission, goals, customers, channelsProject scope

Stage 1

Expenses

€ 0

Stage 1

Requirements

analysis and

UI/UX Design

Stage 2

Requirements become clearerUI design images Estimate!

Startup expectationsStage 2

What can your development team do?

Write a specification / user storiesUI design images + Interactive prototypeOffer technical solutionInform about the risks

Stage 2

UI/UX Design importance

Salami Buy More info

Sausages select another

Fall Specials select another

Andouille Sausage Buy More info

$4.99/LB

Bratwurst Sausage Buy More info

$0.59/LB

Chorizo Sausage Buy More info

$2.99/LB

Kielbasa Sausage Buy More info

$5.29/LB

Stage 2

Sausages

Andouille Sausage$4.99/LB

Fall Specials

Bratwurst Sausage$0.59/LB Buy!

Chorizo Sausage$2.99/LB

Kielbasa Sausage$5.29/LB

Salami$4.55/LB

UI/UX Design processStage 2

Expenses

€ 2000+

Stage 2

MVP (development)

MinimumCrappy Productnobody wantsto use

Products built bycompanies better-financed than you

Viable

Minimum + ViableGood products for Startups to build

Stage 3

Establish a development process Get a product which is ready for release

Startup expectationsStage 3

Is this feature absolutely required in the MVP?Inform about the budget for changes beforehand, so Startup will be able to make a reasonable decisionImplementationUnderstand quality of other products on the marketTools and methodologies

What can your development team do?Stage 3

Expenses

€ 8000+

Stage 3

Launch, user feedbackStartup expectations

Stage 4

Statistics (Google Analytics, Flurry)User feedback (email, request form)Product support

What can your development team do?Stage 4

Take into accountStage 4

Release date

Analytics Fast reaction Excellent quality

Marketing Servers and staff

Stage 4

Always have a plan "B"Stage 4

Marketing - € 1000 and more

Servers and support -

€ 100 - € 1000+

ExpensesStage 4

There you goStage 4

What are strategies to estimate time and costs?

- Ballpark guess

- Detailed estimated by spec and UI design

- Team points by user stories

- Risks

What do you track

to measure success?

- Breaking bigger tasks to smaller tasks to

measure (better to have 1-2 day tasks)

- Features/stories ready to release

- Tasks/bugs completed

- Daily standup (10 min)

- Task-based demo

- Weekly or bi-weekly demo

- Monthly or bi-monthly releases

How often do you need to see milestones achieved?

- Jumping straight to coding

(ref: Code Complete by Steve McConnell)

- Try to build everything right away in the MVP

- Not setting trustable relations

- Lack of QA

What are common mistakes when building product?