Product Design with Intent-Final
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Transcript of Product Design with Intent-Final
Product Design
Agile Projectin an
Here’s Your Team
George Lange NBC/NBCU Photo Bank via Getty Images synth bass line. [Photograph]. Retrieved from http://www.gettyimages.com/detail/news-photo/season-6-pictured-michael-richards-as-cosmo-kramer-julia-news-photo/138432011?license
Powerful Person Request
Problem
Photographee.eu / Shutterstock.com.
Slowly Veer off Course
Problem
Photo credit: Unknown
Everything is High Priority
Problem
Taiga / Shutterstock.com.
Every Person is Building a Different Product
Fact
Do one thing well^
Strong Center Design
Blend all parts of a software product to make a single impression.
Requirement
Mish Mash
Graphic Designers Use Gestalt Principles
Strong Center Design for Invisible Parts
Microexpression
- Upper lid is raised
- Lower lip is raised
- Nose is wrinkled
- Cheeks are raised
- Lines show below the lower lid
Science of People. Retrieved from http://www.scienceofpeople.com/2013/09/guide-reading-microexpressions/
North StarWHY this product?
[ What is most meaningful to people]
North Star Example
Real time traffic intelligence
But has to have basic navigation.
Strong Center Guides Decision
Does this enhance the product meaning or get in the way of the product meaning?
^
Strong Center Example
Spend time on this?
The cheapest gas station on my route.
Reduce battery usage for passive data collection.
Restaurants nearby.
Walking directions.
Out
Out
Out
IN
Strong Center Design +Agile
Five options to consider
Option 1
Design up front
Insert dedicated design sprint zero
[ Has same pitfalls as waterfall ]
Sprint 0
Sprint 1
Sprint 2
Sprint 3
Option 2
Design in each sprint
A little design at the beginning of every sprint
[ Delays development ]
[ Either design or software development productivity suffers ]
Sprint 1
Sprint 2
Sprint 3
Sprint 4
Design two sprints ahead
Two separate workflows in each sprint
[ Design first makes the process less agile ]
[ Design team has to support different sprints ]
Sprint 1
Sprint 2
Sprint 3
Sprint 4
Option 3
Option 4
Dedicated design sprints
Sprints oscillate between design & development
[ Developers may not have skills for design sprints]
[ Designers may not have skills for development sprints]
Sprint 1
Sprint 2
Sprint 3
Sprint 4
Option 5
Designer & developer partnership
Pair a designer with a couple developers
[ Hard to achieve wholeness in the design ]
[ Difficult with distributed team ]
Sprint 1
Sprint 2
Sprint 3
Sprint 4
works What we have learnedwhat
Lesson 1
North Star before
green light
NL shop / ClipartOf.
Lesson 2
Hybrid approach works best
A little design up front
Designer partnership with developer
+
Lesson 3
Product Designer replaces Product Owner
We like Agile software development
But…
But….
Agile won’t fix your products
Our Philosophy
Product design matters
It transforms a product
Take a commodity
Bag of features
Into a unique experience
Transform it
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