Product Design & Development - boun.edu.tr · Product Design & Development Industrial Design. ETM...

ETM 551 Industrial Design 1

Product Design & Development

Industrial Design


What is Industrial Design?

• According to the Industrial Designers Society of America:– “(...) the professional service of creating and

developing concepts and specifications thatoptimize the function, value, and appearanceof products and systems for the mutual benefit of both user and manufacturer.”


5 critical goals of ID

• Utility• Appearance• Ease of maintenance• Low costs• Communication


Assessing the need of ID


How important is ID to a product?

• Ergonomic needs– How important is ease of use?– How important is ease of maintenece?– How many user interactions are required?– How novel are the user interaction needs?– What are the safety issues?


How important is ID to a product?

• Aesthetic needs– Is visual differentiation required?– How important are pride of ownership, image

and fashion?– Will an aesthetic product motivate the team?


The impact of ID• Is ID worth the investment?

– Direct cost– Manufacturing cost– Time cost

• How does ID establish a corporate identity?– Apple Computer, Inc.– Rolex Watch Co.– Braun AG– Bang & Olufsen– Motorola, Inc.


The ID process

1. Investigation of customer needs2. Conceptualization3. Preliminary refinement4. Further refinement and final concept

selection5. Control drawings6. Coordination with engineering,

manufacturing and vendors


Management of ID process

• Technology-driven products• User-driven products


Management of ID process(cont)

12

ID selects a final concept, then coordinates withengineering, manufacturingand marketing to finalize thedesign

ID is responsible for packaging the product oncemost of the engineeringdetails have beenaddressed. ID receivesproduct specifications andconstraints from engineringand marketing

Detail Design, Testing andRefinement

ID narrows down theconcepts and refines themost promising approaches

ID has typically littleinvolvementSystem-Level Design

ID leads in the creation ofmodels to be tested withcustomers by marketing

ID helps engineering to create prototypes, which are shown to customers for feedback

Concept Testing

ID generates multipleconcepts according to theindustrial design processflow described earlier

ID works with marketing andengineering to assure thathuman factors and user-interface issues are addressed. Safety andmaintenance issues are often of primary importance

Concept Generationand Selection

ID works closely withmarketing to identifycustomer needs. Industrial designers participate infocus groups or one-on-onecustomer interviews

ID typically has no involvement

Identification ofCustomer Needs

User-DrivenTechnology-Driven

Type of ProductProductDevelopment

Activity

ID selects a final concept, then coordinates withengineering, manufacturingand marketing to finalize thedesign

ID is responsible for packaging the product oncemost of the engineeringdetails have beenaddressed. ID receivesproduct specifications andconstraints from engineringand marketing

Detail Design, Testing andRefinement

ID narrows down theconcepts and refines themost promising approaches

ID has typically littleinvolvementSystem-Level Design

ID leads in the creation ofmodels to be tested withcustomers by marketing

ID helps engineering to create prototypes, which are shown to customers for feedback

Concept Testing

ID generates multipleconcepts according to theindustrial design processflow described earlier

ID works with marketing andengineering to assure thathuman factors and user-interface issues are addressed. Safety andmaintenance issues are often of primary importance

Concept Generationand Selection

ID works closely withmarketing to identifycustomer needs. Industrial designers participate infocus groups or one-on-onecustomer interviews

ID typically has no involvement

Identification ofCustomer Needs

User-DrivenTechnology-Driven

Type of ProductProductDevelopment

Activity


Assessing the quality of ID

• Quality of the user interfaces• Emotional appeal• Ability to maintain and repair the product• Appropriate use of resources• Product differentiation


Example 1: Ojex Citrus Juicer

Oranjex, the leading supplier of juicers to thecommercial food-service industry in SouthAmerica, successfully introduced theirjuicers to the American restaurant and food-service industries in 1998. Recognizing anopportunity to move into the home market as well, they approached Smart Design with anidea: “Make a juicer that works just as well, but for the house”


Example 2: Motorola i1000

The challenge before the designers at Motorolawas to make existing technology accessible to a broad population. Motorola wanted to integrate paging, cellular, two-way radio anddata technologies into a product with a lesscommercial feel than most businesscommunication products.


Example 3: Yamaha SVC 200Can a cello be given the silent treatment? Surprisingly, most musical instruments can bemade silent, or at least very quiet, according to Yamaha Corporation. First, they are madeelectric; then, added headphones render themvirtually silent. At that point, Yamaha can addnumerous features that enhance the player’sesperience and make practice more meaninfuland fun, and possible in public places withoutannoying everybody!


Example 4: NEC Z1 PC

Despite the significant advantages a computer can bring to the home, consumersthink of a thousand reasons not to have one. They are expensive. They’re hard to master. They look clunky. There’s no room. You canget a great-looking computer, but it costs a fortune. You can get the price you want, butyou have to wrestle with a large machinewith multiple components...


Example 5: Microsoft Intellimouse

Microsoft had two goals: first, give the mouse a completely new look, and second, have thenew LED tracking technology. Designedespecially for navigating within a graphical usernterface environment, the device has no rubberball underneath, like a typical mouse. Instead, a scroll wheel on top of the product allows theuser to intuitively scroll up, down and sidewayson a page.


Example 6:Virtual Ink mimio

Graduate students of MIT formed Virtual Inkand became the designers of a portablepen-tracking technology that used a combination of infrared and ultrasoundtransmitters to record handwritten notes ona standard whiteboard.


Summary

• The primary mission of ID is to design the aspects of a product that relate to the user: aesthtics and ergonomics

• Most products can benefit in some way or another from ID.

• When the success of a product relies more on technology, ID can be integrated into development process later.

Product Design & Development - boun.edu.tr · Product Design & Development Industrial Design. ETM...

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