Product configuration analytics

The plugin for business value enhancement in product configuration

Product configuration analyticsThe plugin for business value enhancement in product configuration

Table of contents

Missed potentials . . . . . . . . . . . . . . . . . . . . .3

Data-driven advantages . . . . . . . . . . . . . . . .4

Our solutions . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Our proposition . . . . . . . . . . . . . . . . . . . . . . . .9

Product configuration is a success factor for the business strategy

Data-driven solutions have taken many business processes onto the next digital level . Big data analytics enables predictions into the near future and serves as a central strategy lever . However, looking at product sales processes and product management, companies do not recognize the power hidden in their data .

Especially in product configuration-based scenarios, only 25 percent of enterprises use their data for advanced analysis . Despite the increasing overall importance of product configuration, companies miss out on high potentials to innovate their processes using advanced data insight technologies .

Product configuration data is not utilized for data analytics leading to missed potentials .

Missed potentials

Totallyagree

Partiallyagree

Do notagree

10%

20%

30%

40%

50%

Agree

47%

32%

2% 0%Partially donot agree

19%

Only 25% use configuration data for more advanced analysis.

See all details in the latest GEXSO study #4: Productconfiguration

3

Data-driven advantages

Benefits

Creating business innovations by analyzing existing product configuration data and placing data at the core of business decisions .

Increased hit rates

Increase hit rates with AI-based recommendations from product configuration data . Offer the perfect products for every customer and fulfill customer requirements beyond their obvious needs .

Maximized margins

Maximize margins based on an analytics model that uses product configuration data as well as commercial and trend data . Find the perfect price point at the minimum possible discount considering initial customer willingness to pay .

Product innovations

Methodology for identifying sweetspots, building product bundles, defining standard configurations, creating upselling packages for each customer and market .

4

Our solutions

How to identify my sweetspots?

Visual analytics

How to increase upselling potential while maximizing the win rate?

Configuration AI

How to find the best price point to increase the customer’s willingness to buy while offering the minimum discount?

Price optimizer

5

Visual analytics

Analysis and visualization of sweet spots in market segments, per customer and product to provide full transparency on product configuration data .

Benefits

Identification of sweet spots per market and product

Unlocking hidden insights and providing full transparency in product sales processes

Dynamic visualizations to see correlations among products, customers and markets

Config.AI

Priceoptimizer

Config.analytics

Unifieddata lake

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Visualanalytics

6

Low

Win prob.

High

Benefits

Increase the hit rate by offering products that fit customers’ hidden needs on the spot

Get valuable business insights to improve individual offers

Get data proven insights to build prouct bundles and standard configurations retrospectively

Configuration AI

Predication of win rates during configuration process and provision of live recommendations .

Priceoptimizer

Config.analytics

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ConfigurationAI

Visualanalytics

7

5%65%

100% Customer willingnessMarginDiscount

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Config.AI

Priceoptimizer

Benefits

Find the perfect pricing point to increase customers willingness to buy

Increase margins while offering the minimum possible discount

Enhance customer satisfaction by offering a best fitting offer of product and price

Price optimizer

Maximize the customers willingness to buy while increasing margins through live feedback on the perfect pricing- and discount point .

8

Pre-assessment

Data quality and data source assessment to build a first prototype of a limited scope to validate the results and set project targets.

Full-scope delivery

Agile solution deployment that integrates seamlessly into current IT landscape and Architecture

Ramp-up

Go live support including change management, trainings and all rollout activities

Our propositionBearingPoint’s approach covers three phases to ensure the highest quality of product configuration analytics .

Phase I

Phase II

Phase III

9

BearingPoint is an independent management and technology consultancy with European roots and a global reach . The company operates in three business units: The first unit covers the advisory business with a clear focus on five key areas to drive growth across all regions . The second unit provides IP-driven managed services beyond SaaS and offers business critical services to its clients supporting their business success . The third unit provides the software for successful digital transformation and regulatory requirements . It is also designed to explore innovative business models with clients and partners by driving the financing and development of start-ups and leveraging ecosystems . BearingPoint’s clients include many of the world’s leading companies and organizations . The firm has a global consulting network with more than 10,000 people and supports clients in over 75 countries, engaging with them to achieve measurable and sustainable success .

For more information, please visit: www .bearingpoint .com

About BearingPoint

© 2020 BearingPoint GmbH, Frankfurt/Main. All rights reserved. Printed in the EU. The content of this document is subject to copy right (“Urheberrecht”). Changes, cuts, enlargements and amendments, any publication, translation or commercial use for the purpose of trainings by third parties requires the prior written consent of BearingPoint GmbH, Frankfurt/Main. Any copying for personal use is allowed and only under the condition that this copy right annotation (“Urheberrechtsvermerk”) will be mentioned on the copied documents as well. Photo credits: Adobe Stock, www.stock.adobe.com. BEDE20_1312

Contact

Donald Wachs Partner donald .wachs@bearingpoint .com

Andreas Discher Director andreas .discher@bearingpoint .com