THE MOBILE MARKET (WITH REFERENCE TO NOKIA AND SAMSUNG IN DELHI-NCR)”
product comparasion (NOKIA AND SAMSUNG)
Transcript of product comparasion (NOKIA AND SAMSUNG)
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INDEX
SGM COLLEGE OF COMMERCE & ECONOMICS
Submitted By : WARASI JULFIKAR ALI
STD: S.Y.B.M.S. SEMESTER IV
ROLL No: 17
SUBJECT:Research and Methodology
SUBMITTED TO:Miss. Rupa
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SR. NO. TOPIC PAGE NO.
1 Introduction 3
2 Marketing Mix 4Ps 3-4
3 SWOT of Nokia 5
4 SWOT of Apple i-phone 6
5 SWOT of Samsung Mobile 7
6 Comparison 8
7 Questionnaire 9
8 Webliography
INTRODUCTION OF NOKIA:-
Nokia is a Finland based company, incorporated in 1967.
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Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices.
It’s the leading manufacturer of mobile devices.
Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more.
It also provides the services for network operators.
Company recorded revenues of 41,121 Million € in 2007 about 20.3 % increase from 2006.
Company offers its products in 150 countries. Its HQ is in Espoo, Finland and employees about 68,500 people. Other company of Nokia are in China , Hungry , Germany , Korea and India
Marketing Mix of Nokia:-
4Ps
PRODUCT
Features: - Each set of Nokia has its own features. The models of Nokia are based on features.
Brand name: - Brand name is written on each set.
Packaging: - On packaging of Nokia set detail information about the set is given and packing is made attractive by picture.
Each set has its own booklet with information about its.
PRICE:-
Pricing objectives of NOKIA
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Nokia has a reasonable price for every series.
To provide service to all income groups.
Price is listed on every packing
Nokia also offer cash allowances:
PROMOTION:-
Advertising:
1. Though TV , Sign boards , Bill boards , Radio and Newspaper
2. Broachers , Posters ,Dummies and display stands
Personal selling:
By product training to Distributer (what is product).
Sale promotion:
1. Gift like Yamaha bike , Philips TV , Mitsubishi split AC ,
Watches and digital diary
2. With N73 mobile offer 2500Rs original Bluetooth free.
3. With 6300 offer caps and shirts.
PLACE:-
Channels : Nokia > Distributer > Whole seller > Retailer > Customer
Coverage: Nokia is widely available all over India
Distributer: Nokia main distributers are The Mobile Store, United mobiles, Mobile zone and Advance telecom. Nokia mobiles are mostly available through every mobile outlet.
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Strengths
• Durability
• Long battery life
• User friendly
• Global Expansion
• Brand loyalty
• Use of Carl Zeiss lens
Weakness
• Market skimming prices of high sets
• Heavy sets
• Less stylish
• Low voice quality
• N Gage is a flop.
Opportunities
• Mobiles with computer window
• New growth markets• Other hand held
devices• Well designed and
styled sets
Threats
• China mobiles• Orange, Vodafone and O2 and many other
operators are globally selling their own brands of phone.
• Company in China• Country situation
SWOT Analysis of Nokia
SWOT Analysis of Apple i-phone
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Strengths
• Reputation for value for range of products
• Has grown substantially over recent years
• Resistance to computer viruses• Combined functions in one device• Cool device designs/very sleek• Apple store/Itunes/Applications
Weakness
• Choice of distribution to only AT&T AT&T phone assistance is not great Very expensive, does not offer lower
priced models
Opportunities
• Expand to other companies to gain customers
• Allow a 1year contract• Future hardware upgrades
Threats
• Blackberry Storm• Target for competition• Not affordable due to current market
Strengths
• New product concept to rollout in five months
• Catching the pulse of the consumer, offering good designs & understanding Emotions
Weakness• Not pro actively coming out with
newer models• Lack in product differentiation.• Different models at different price
points • Focus on mass market instead of
niche markets• Not very user friendly designs.
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• Heavy investment in technology, product design, and human resources
• Focus on innovative products for the high-end market.
Opportunities
• Distinguish its service from competitors.
• Offer product variations• Demand for cell phones driven by
the service providers or carriers• Tie up with service providers• Lowering the price of a phone by
just $20 in many countries could increase its affordability by 43%.(As per a study report)
Threats
• Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market
• Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share.
• Not keeping track of the new trends in the market
• Not an accessory and fashion statement
SWOT Analysis of Samsung Mobile
Sr. No. Nokia 5800 Apple i-phone Samsung Galaxy
1) Size Nokia 5800 is designed to fit well into your hands.
The iphone is bigger in size and uneasy for one hand grip.
2) Weight Nokia 5800: 109g Iphone: 133g Galaxy Tab: 380 g3)Screen Resolution
Nokia 5800: 640 by 360 Iphone: 480 by 320 Galaxy Tab: 240 by 400
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4) Storage 8GB with micro SD card Iphone comes with two options- 8GB & 16GB
16/32 GB external memory.
5)Input Methods
Finger, stylus, plectrum, handwriting recognition.
Finger only. TFT capacitive touchscreen
7) Colours Red, Blue and Black. Black for 8 & 16 GB, White for 16 GB only.
Black & White only.
8 ) Battery 8.8 hrs talk-time, 406 hrs standby, removable battery.
5 hrs talk-time, 300 hrs standby, not removable.
15 hrs talk-time, 710 hrs standby, removable battery.
9) Camera 3.2 MP, Flash, 3x digital zoom. A second camera in front is available for video calling/conferencing.
2 MP, no flash, no zoom, no additional camera.
3.2 Mega Pixels Camera with Auto Focus. no additional camera
10)Video Calling
Video calling is possible. No Video calling possible in Iphone.
Video calling is possible.
11)Video Recording
VGA@30fps No option for video recording.
320x240 (QVGA)15 fps
Comparison:-
Questionnaire for survey of Product
Name or initials:Gender:Age:Education:Profession:
Do you agree to publish above mentioned personal data ? Yes No
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Agree or Disagree
1. Nokia mobile phones are very stylish (e.g. appearance and color choice)
2. Nokia mobile phones offer large variety of models to choose (from simple functions to comprehensive functions)
3. Nokia mobile phones are very user-friendly (e.g. easy to handle, direct menu, wide screen)
4. Nokia mobile phones are priced very reasonably.
5. Nokia mobile phones have many added features you like (i.e. games, ringtones, text, e-mail etc.)
6. Nokia mobile phones are in the forefront to apply advanced technologies i.e. Bluetooth, infrared, GPRS, etc.).
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THANKS