Product Characteristics
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oduct aracteristics Perceptions PreferenceChoice Psychosocial Cues Situational Factors Past Experience Satisfaction
description
Past Experience Satisfaction. Product Characteristics. Perceptions. Preference. Choice. Psychosocial Cues. Situational Factors. Our Data. x1. x2. y. Y= b0 + b1*x1 + b2*x2. - PowerPoint PPT Presentation
Transcript of Product Characteristics
ProductCharacteristics Perceptions Preference Choice
PsychosocialCues
SituationalFactors
Past ExperienceSatisfaction
Person Tech Effect EOU Choice
1 Tele 4 6 0
PV 6 3 0
NBVT 5 4 1
2 Tele 3 7 0
PV 7 3 1
NBVT 6 5 0
3 Tele 4 5 1
PV 7 3 0
NBVT 5 4 0
4 Tele 5 6 0
PV 7 2 1
NBVT 6 5 0
Our Data
x1 x2 y
Y= b0 + b1*x1 + b2*x2
