Product Career Ladder: Getting Promoted to Director
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Transcript of Product Career Ladder: Getting Promoted to Director
![Page 1: Product Career Ladder: Getting Promoted to Director](https://reader031.fdocuments.in/reader031/viewer/2022022412/58f9a751760da3da068b58bf/html5/thumbnails/1.jpg)
Product Management Career Ladder: Getting Promoted to Director
RichMironovMarch25,2017
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• Product Manager role is different from Director, VP• Not everyone product manager wants to be (or
should be) a Director• Can you demonstrate interest/skills/scope
ahead of Director role?
Product Roles
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Mythical Product Organization
DirPM DirPM PricingAnalyst
SrPM
PM/PO
SrPM
CompetitiveAnalyst
SrPM
PM
PM/PMM
ProductOwner
Channel/PartnerPM
VPProducts
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• Champions individual products• Knows more about product, market, roadmap, competition, use cases,
personas, trade-offs than anyone else• Talks benefits with customers; talks tech and benefits with engineers;
talks strategy with execs• Relentless communicator of the truth
• Ships great (individual) products• Timeline: Next 2-4 quarters
Product Manager (Individual Contributor)
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market information, priorities,requirements, roadmaps, epics,
user stories, backlogs, personas, MRDs…
product bits
strategy, forecasts, commitments, roadmaps, competitive intelligence
budgets, staff,targets
Field input,Market feedback
Segmentation, messages, benefits/features, pricing,
qualification, demos…
Markets & CustomersDevelopment
Marketing& Sales
Executives
ProductManagement
What Does A Product Manager Do?
W W W . M I R O N O V . C O M
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• Focus on processes, resources and teams• Cross-functional cooperation and priorities• Role/tools standardization and simplification • PLM-level trends and market input• Mentor your replacement
• Keep the trains running• Scope
• Next 6 quarters• Broad product strategy and budget
Director of Product Management
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• Focus on aligning strategy, organization and products• Is the company succeeding? Is Product succeeding?• Company-wide issues and disconnects• Market success (= revenue!)
• Build cross-functional organizations that do the right things
• Scope• 3 year trends• Unbiased member of executive team
VP Products / CPO
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How to demonstrate director-level
interest/skills/scope?
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• Be appreciative• Never go behind your current manager’s back• Never talk trash about your current manager• Avoid accidental ultimatums• Understand situation and incentives
The Conversation…
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• Organizational levels have different roles
• Decide what you want
• Demonstrate skills one level up
TAKE-AWAYS
10W W W . M I R O N O V . C O M
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CONTACTRich Mironov, CEOMironov Consulting233 Franklin St, Suite #308San Francisco, CA 94102
RichMironov
@RichMironov