Optimizing product marketing boston product camp 2016 - saeed khan
Product Camp 2012 - Harding
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3 Methods to Define & BuildAwesome Products
Mike Hardinghttp://re.vu/MikeHarding
follow: @mah1
© 2012 Mike Harding – All Rights Reserved
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let’s get to it…
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A change in perspective is worth 80 IQ points.
- Alan Kay
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BestImaginable
Product
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BestImaginable
Product
Designas a
Product
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BestImaginable
Product
Selfas a
Customer
Designas a
Product
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
What is the best imaginable experience possible?
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
what are you trying to accomplish?
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BestImaginable
Product
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BestImaginable
Product
is it best imaginable?
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BestImaginable
Product
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BestImaginable
Product
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BestImaginable
Product
?
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BestImaginable
Product
what are you trying to accomplish?
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BestImaginable
Product
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BestImaginable
Product
Designas a
Product
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Designas a
Product
when is the last time you heard this about a hotel?
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Designas a
Product
I love you, I love you, I love you!
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Designas a
Product
I never met an Ace Hotel that I didn't like and so far I've
met 3 out of 4 of them.
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Designas a
Product
My room came with a guitar which made me excited -
"Look, I could play a guitar!”
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Designas a
Product
Loved the vintage feel but VERY clean and everything
done RIGHT.
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Designas a
Product
This place is not just for hipsters darlings. We are 25 years too old for such a label and loved every little thing about our stay here!
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Designas a
Product
LOVE LOVE LOVE The Ace in NYC.
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Designas a
Product
For under $100/night, you can get a great room in the heart of the Pearl District.
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Designas a
Product
Ace Hotel Portland is very Portland. And by "Portland" I mean weird. In a good way.
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Designas a
Product
It doesn't get better than the Ace!
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Designas a
Product
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Designas a
Product
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Designas a
Product
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Designas a
Product
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Designas a
Product
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Designas a
Product
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Designas a
Product
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Designas a
Product
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Designas a
Product
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Designas a
Product
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Designas a
Product
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BestImaginable
Product
Selfas a
Customer
Designas a
Product
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
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Selfas a
Customer
HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)
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Selfas a
Customer
HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)
Candidates:When can I create my re.vu?
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Selfas a
Customer
HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)
Candidates:When can I create my re.vu?
Hiring Managers:Wish more candidates would
use this sort of resume.
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Selfas a
Customer
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Selfas a
Customer
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which do you prefer?
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BestImaginable
Product
Selfas a
Customer
Designas a
Product
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let’s see some more examples
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example 1
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example 2
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example 3
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example 4
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example 5
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example 6
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escape
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perspectiveescape
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experiment
perspectiveescape
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experiment
perspectiveescape
SUCCEED!
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aspire to design GREAT products
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Thank You!
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3 Methods to Define & BuildAwesome Products
http://re.vu/MikeHardingfollow: @mah1
© 2012 Mike Harding – All Rights Reserved