Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return...
Transcript of Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return...
Product Bundling Guide
16th November 2017
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
2
Agenda
Bundle Types
A tool that allows seller to package multiple products into one bundle for a special price
3
What is a Product Bundle
What are the types of Product Bundling
Quantity Buy 1 Get 1 Free Free GiftCombo
Sell multiple items of a single SKU for a special discount
Sell different SKUs together as a set with
one (or more) item with a discount
Sell one SKU and give one extra item at 100
discount
Sell two items by price of 1
Bundle same SKUs Bundle different SKUs
1 2 3 4
Product Bundling with the same SKUs
Quantity
4
bull Single package shipping fee making products more affordable for customers
bull Increase profit margins for low priced items
bull Increase in assortment variety and sales volume
bull Sell multiple items of a single SKU for a special discount
bull Product price below RM30
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy 3 toothbrushes with extra 5
discount
Definition
bull Sell two items by price of 1
bull Give extra of the same item when a customer buys a product
Definition
Buy1 Get1 Free
Benefits
bull Increase profit margins for bundling with a single package shipping fee charged
bull Encourages the stock clearance at the same time by increasing sales
bull Increase the sales on product with low views no sales
Examples
Buy 2 shavers pay for 1
QuantityBundle
Add items to see the
deal
Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time
Customers select one of the bundle
promotions that you setup
We limit of 1 bundle promotion for each item
purchased
5
Example Quantity BundleWhat is a Quantity bundle
Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1
We limit of 1 bundle promotion for each item
purchased
6
Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle
Product Bundling with Different SKUs
Combo
7
bull Increase profit margins for low pricedlow viewsno sales items through bundling
bull Increase in assortment variety sales volume and conversion rates
bull You get to bundle more items (same category) together and enjoy more sales with every order
bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)
bull Sell different SKUs together as a set with one (or more) item with a discount
bull Product with high views amp conversion rate mix with product low view amp no sales
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy a drone camera bag amp
DSLR with discount
Definition
bull Sell one SKU and give one extra item at 100 discount
bull Include free gift in product with low views and no sales
Definition
Free Gift
Benefits
bull Able to utilize this particular sales promotion technique to increase sales
bull Giving a free gift with the item increases conversion rates
Examples
Buy a phone and get a
case for free
Example Combo BundleWhat is Combo bundle
Sell different SKUs together as a set with one (or more) itemwith
a discount We limit of 1 bundle promotion for each item
purchased
Customers can customize the combo bundle by removing
some items
Add to cart to get all
items
8
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
2
Agenda
Bundle Types
A tool that allows seller to package multiple products into one bundle for a special price
3
What is a Product Bundle
What are the types of Product Bundling
Quantity Buy 1 Get 1 Free Free GiftCombo
Sell multiple items of a single SKU for a special discount
Sell different SKUs together as a set with
one (or more) item with a discount
Sell one SKU and give one extra item at 100
discount
Sell two items by price of 1
Bundle same SKUs Bundle different SKUs
1 2 3 4
Product Bundling with the same SKUs
Quantity
4
bull Single package shipping fee making products more affordable for customers
bull Increase profit margins for low priced items
bull Increase in assortment variety and sales volume
bull Sell multiple items of a single SKU for a special discount
bull Product price below RM30
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy 3 toothbrushes with extra 5
discount
Definition
bull Sell two items by price of 1
bull Give extra of the same item when a customer buys a product
Definition
Buy1 Get1 Free
Benefits
bull Increase profit margins for bundling with a single package shipping fee charged
bull Encourages the stock clearance at the same time by increasing sales
bull Increase the sales on product with low views no sales
Examples
Buy 2 shavers pay for 1
QuantityBundle
Add items to see the
deal
Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time
Customers select one of the bundle
promotions that you setup
We limit of 1 bundle promotion for each item
purchased
5
Example Quantity BundleWhat is a Quantity bundle
Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1
We limit of 1 bundle promotion for each item
purchased
6
Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle
Product Bundling with Different SKUs
Combo
7
bull Increase profit margins for low pricedlow viewsno sales items through bundling
bull Increase in assortment variety sales volume and conversion rates
bull You get to bundle more items (same category) together and enjoy more sales with every order
bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)
bull Sell different SKUs together as a set with one (or more) item with a discount
bull Product with high views amp conversion rate mix with product low view amp no sales
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy a drone camera bag amp
DSLR with discount
Definition
bull Sell one SKU and give one extra item at 100 discount
bull Include free gift in product with low views and no sales
Definition
Free Gift
Benefits
bull Able to utilize this particular sales promotion technique to increase sales
bull Giving a free gift with the item increases conversion rates
Examples
Buy a phone and get a
case for free
Example Combo BundleWhat is Combo bundle
Sell different SKUs together as a set with one (or more) itemwith
a discount We limit of 1 bundle promotion for each item
purchased
Customers can customize the combo bundle by removing
some items
Add to cart to get all
items
8
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Bundle Types
A tool that allows seller to package multiple products into one bundle for a special price
3
What is a Product Bundle
What are the types of Product Bundling
Quantity Buy 1 Get 1 Free Free GiftCombo
Sell multiple items of a single SKU for a special discount
Sell different SKUs together as a set with
one (or more) item with a discount
Sell one SKU and give one extra item at 100
discount
Sell two items by price of 1
Bundle same SKUs Bundle different SKUs
1 2 3 4
Product Bundling with the same SKUs
Quantity
4
bull Single package shipping fee making products more affordable for customers
bull Increase profit margins for low priced items
bull Increase in assortment variety and sales volume
bull Sell multiple items of a single SKU for a special discount
bull Product price below RM30
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy 3 toothbrushes with extra 5
discount
Definition
bull Sell two items by price of 1
bull Give extra of the same item when a customer buys a product
Definition
Buy1 Get1 Free
Benefits
bull Increase profit margins for bundling with a single package shipping fee charged
bull Encourages the stock clearance at the same time by increasing sales
bull Increase the sales on product with low views no sales
Examples
Buy 2 shavers pay for 1
QuantityBundle
Add items to see the
deal
Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time
Customers select one of the bundle
promotions that you setup
We limit of 1 bundle promotion for each item
purchased
5
Example Quantity BundleWhat is a Quantity bundle
Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1
We limit of 1 bundle promotion for each item
purchased
6
Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle
Product Bundling with Different SKUs
Combo
7
bull Increase profit margins for low pricedlow viewsno sales items through bundling
bull Increase in assortment variety sales volume and conversion rates
bull You get to bundle more items (same category) together and enjoy more sales with every order
bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)
bull Sell different SKUs together as a set with one (or more) item with a discount
bull Product with high views amp conversion rate mix with product low view amp no sales
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy a drone camera bag amp
DSLR with discount
Definition
bull Sell one SKU and give one extra item at 100 discount
bull Include free gift in product with low views and no sales
Definition
Free Gift
Benefits
bull Able to utilize this particular sales promotion technique to increase sales
bull Giving a free gift with the item increases conversion rates
Examples
Buy a phone and get a
case for free
Example Combo BundleWhat is Combo bundle
Sell different SKUs together as a set with one (or more) itemwith
a discount We limit of 1 bundle promotion for each item
purchased
Customers can customize the combo bundle by removing
some items
Add to cart to get all
items
8
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Product Bundling with the same SKUs
Quantity
4
bull Single package shipping fee making products more affordable for customers
bull Increase profit margins for low priced items
bull Increase in assortment variety and sales volume
bull Sell multiple items of a single SKU for a special discount
bull Product price below RM30
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy 3 toothbrushes with extra 5
discount
Definition
bull Sell two items by price of 1
bull Give extra of the same item when a customer buys a product
Definition
Buy1 Get1 Free
Benefits
bull Increase profit margins for bundling with a single package shipping fee charged
bull Encourages the stock clearance at the same time by increasing sales
bull Increase the sales on product with low views no sales
Examples
Buy 2 shavers pay for 1
QuantityBundle
Add items to see the
deal
Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time
Customers select one of the bundle
promotions that you setup
We limit of 1 bundle promotion for each item
purchased
5
Example Quantity BundleWhat is a Quantity bundle
Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1
We limit of 1 bundle promotion for each item
purchased
6
Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle
Product Bundling with Different SKUs
Combo
7
bull Increase profit margins for low pricedlow viewsno sales items through bundling
bull Increase in assortment variety sales volume and conversion rates
bull You get to bundle more items (same category) together and enjoy more sales with every order
bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)
bull Sell different SKUs together as a set with one (or more) item with a discount
bull Product with high views amp conversion rate mix with product low view amp no sales
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy a drone camera bag amp
DSLR with discount
Definition
bull Sell one SKU and give one extra item at 100 discount
bull Include free gift in product with low views and no sales
Definition
Free Gift
Benefits
bull Able to utilize this particular sales promotion technique to increase sales
bull Giving a free gift with the item increases conversion rates
Examples
Buy a phone and get a
case for free
Example Combo BundleWhat is Combo bundle
Sell different SKUs together as a set with one (or more) itemwith
a discount We limit of 1 bundle promotion for each item
purchased
Customers can customize the combo bundle by removing
some items
Add to cart to get all
items
8
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
QuantityBundle
Add items to see the
deal
Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time
Customers select one of the bundle
promotions that you setup
We limit of 1 bundle promotion for each item
purchased
5
Example Quantity BundleWhat is a Quantity bundle
Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1
We limit of 1 bundle promotion for each item
purchased
6
Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle
Product Bundling with Different SKUs
Combo
7
bull Increase profit margins for low pricedlow viewsno sales items through bundling
bull Increase in assortment variety sales volume and conversion rates
bull You get to bundle more items (same category) together and enjoy more sales with every order
bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)
bull Sell different SKUs together as a set with one (or more) item with a discount
bull Product with high views amp conversion rate mix with product low view amp no sales
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy a drone camera bag amp
DSLR with discount
Definition
bull Sell one SKU and give one extra item at 100 discount
bull Include free gift in product with low views and no sales
Definition
Free Gift
Benefits
bull Able to utilize this particular sales promotion technique to increase sales
bull Giving a free gift with the item increases conversion rates
Examples
Buy a phone and get a
case for free
Example Combo BundleWhat is Combo bundle
Sell different SKUs together as a set with one (or more) itemwith
a discount We limit of 1 bundle promotion for each item
purchased
Customers can customize the combo bundle by removing
some items
Add to cart to get all
items
8
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1
We limit of 1 bundle promotion for each item
purchased
6
Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle
Product Bundling with Different SKUs
Combo
7
bull Increase profit margins for low pricedlow viewsno sales items through bundling
bull Increase in assortment variety sales volume and conversion rates
bull You get to bundle more items (same category) together and enjoy more sales with every order
bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)
bull Sell different SKUs together as a set with one (or more) item with a discount
bull Product with high views amp conversion rate mix with product low view amp no sales
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy a drone camera bag amp
DSLR with discount
Definition
bull Sell one SKU and give one extra item at 100 discount
bull Include free gift in product with low views and no sales
Definition
Free Gift
Benefits
bull Able to utilize this particular sales promotion technique to increase sales
bull Giving a free gift with the item increases conversion rates
Examples
Buy a phone and get a
case for free
Example Combo BundleWhat is Combo bundle
Sell different SKUs together as a set with one (or more) itemwith
a discount We limit of 1 bundle promotion for each item
purchased
Customers can customize the combo bundle by removing
some items
Add to cart to get all
items
8
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Product Bundling with Different SKUs
Combo
7
bull Increase profit margins for low pricedlow viewsno sales items through bundling
bull Increase in assortment variety sales volume and conversion rates
bull You get to bundle more items (same category) together and enjoy more sales with every order
bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)
bull Sell different SKUs together as a set with one (or more) item with a discount
bull Product with high views amp conversion rate mix with product low view amp no sales
Benefits
Buy 3 toothbrushes with extra 5 discount
Examples
Buy a drone camera bag amp
DSLR with discount
Definition
bull Sell one SKU and give one extra item at 100 discount
bull Include free gift in product with low views and no sales
Definition
Free Gift
Benefits
bull Able to utilize this particular sales promotion technique to increase sales
bull Giving a free gift with the item increases conversion rates
Examples
Buy a phone and get a
case for free
Example Combo BundleWhat is Combo bundle
Sell different SKUs together as a set with one (or more) itemwith
a discount We limit of 1 bundle promotion for each item
purchased
Customers can customize the combo bundle by removing
some items
Add to cart to get all
items
8
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Example Combo BundleWhat is Combo bundle
Sell different SKUs together as a set with one (or more) itemwith
a discount We limit of 1 bundle promotion for each item
purchased
Customers can customize the combo bundle by removing
some items
Add to cart to get all
items
8
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Sell one SKU and give one extra item at 100 discount
Example Free Gift BundleWhat is buy free gift bundle
We limit of 1 bundle promotion for each item
purchased
9
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
10
Agenda
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Increase your sales by driving a better overall customer experience
Cater to what customers want
Differentiate your deals from competitors especially in highly price competitive categories
Bring new lower item price assortment to Lazada as part of a bundle
Clear out your inventory for select products of your choice
11
Why must I create a bundle
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
12
Agenda
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
13
Sales uplift after bundling1111 OR Sales Uplift
19 times
0
10000
20000
30000
40000
50000
60000
6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov
Pageviews of Lazada Bundle Page
10 times
Top 10 Categories
Health amp Beauty
Motors
Fashion
Watches Sunglasses Jewelry
Bags and Travel
TV Audio Video Gaming amp Wearables
Tools DIY amp Outdoor
Mobiles amp Tablets
Sports amp Outdoors
Bedding amp Bath
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
14
Agenda
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
15
HomeTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker
Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder
Robot Floor Cleaner + Card Holder Case
Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion
Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow
Shower Soap Dispenser
3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow
Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker
Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter
Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover
Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe
Water Bottle Bladeless Fan + Garbage Bag
Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
16
Home Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
17
Electronics Top 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft
Camera Lens Cap Desktop + Backpack
Headphones Smart TV + Installation Service SmartBand Camera + Memory Card
USB Cable Camera + Memory Card Extra Battery
Adapter Phone + Phone Casing
Blended Food Processor Sport Action Camera + Monopod Memory Card
Monopod Charger Stand + USB Cable
Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand
Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
USB Cable Speaker Headset + USB LED Light
Pressure Cooker Laptop + Laptop Bag External Hard Disk
Headphones Earphone + Earphone Case Bag
Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod
Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter
Phone Casing Printer + Earphone
Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
18
Electronics Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
19
FashionTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Lingerie Luggage + Travel Cover USB AdapterLuggage Cover
Panties Watch + Phone Ring Holder
Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow
Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit
LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace
Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt
Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover
Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
20
Fashion Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
21
FMCGTop 10 SKUs
Quantity Combo Buy1Free1 Free Gift
Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush
Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement
Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask
Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt
Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat
Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care
Make Up ConcealerPalette
Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils
Kids Mask Toy Cinnamon Powder + Pink Salt
Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter
Breast Pump Feeding BottleMilk Collector
Foot Massager + Eye Massager
Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon
Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket
Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush
Diapers Breast Pump + Breastmilk StorageBags
Facial Mask Cat Food + Cat Toy
Washing Detergent Luxury Candy Cart + Children WalkerBike
Baby Towel Napkin Breast Pump + Breastmilk StorageBags
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
22
FMCG Selling vs Not SellingP
erf
orm
ing
No
n-
Pe
rfo
rmin
g
Quantity Combo Buy 1 Get 1 Free Gift
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
23
Summary tips
Cluster Quantity Combo Buy 1Free1 Free Gift
Homebull Quantity bundle on
products that customers will need more than ONE unit
bull Drop down list sequences from 1unit 2 units 3 units4 units
bull CONTENT is key to make sure the bundle sales
bull Allows you to bundle up to four different items from different categories
bull Bundle relevant products from same categories clusters occasions event or purposes
bull Give the exact same item when a customer buys a product
bull List out up to five items where customers can choose only one item as a free gift when they buy your main product
Electronics
Fashion
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
24
Agenda
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
25
How to save your shipping fee
Home
Fashion
Electronics
FMCG
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Bundling Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
26
Agenda
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
27
Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation
Cluster Pricing Criteria (Quantity)
Home lt RM100
Fashion lt RM20
Electronics lt RM100
FMCG lt RM80
Recommended Discount
Quantity Combo Buy1 Free1 Free Gift Stock Allocation
Home 5 3090-95
(2 item x2 with 5-10
off)
No mark up price on main
product
20
Electronic 2-5 10 30
FMCG 4-5 10-15 40
Fashion 10 8 50
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
28
Agenda
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
29
Next Steps Lazada Bundle Highlight PageIncentive
bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured
weekly
Exclusive on Lazada Bundle tagging
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
30
Agenda
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
31
Bundle Return Policy
Customer purchases bundle
items
Seller packs the items in the bundle
together Itrsquos not mandatory to pack
bundled items together
Customer receives the bundle items
together
Customer is satisfied with the bundle items
Customer is not satisfied with the
bundle items
Returns claims will be return to Seller
Our return policy is that all bundled items must be returned
together
Customer must return ALL bundled products Returns claims will not be
accepted for incomplete returns
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
32
Agenda
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Differentiate your store amp drive sales by
creating bundles for your customers
How do I create a bundleAnalytics Portal amp Live Demo
33
Bundle Type FAQ page Training Materials
Quantity Click HereTraining Deck
Video Tutorial
Combo Click Here
Buy1 Free1 Click Here
Free Gift Click Here
Steps Process Flow
Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo
Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)
Step 3 Click ldquo Exportrdquo to download your report
Remember the MORE products you bundlethe HIGHER your visibility will be
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
bull Bundle types
bull Why must I create a bundle
bull Sales uplift
bull Top 10 Bundled SKUs by clusters
bull How to save your shipping fee
bull Pricing Strategy
bull Products Exposure Lazada Highlight Page
bull Return Policy
bull How do I create a bundle ndash LIVE DEMO
bull Frequently asked questions
34
Agenda
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Question Answer
1In my promotions list what does ldquostatusrdquo
mean
Started Bundle is currently live
Ended Bundle promotion period has ended
Pending Bundle promotion period has not yet started
Inactive Bundle promotion has been deactivated
2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected
If your bundle does not show up during the period selected please contact MY PSC
3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday
If your bundle does not show up during the period selected please contact MY PSC
4What happens when my SKU goes out of
stock
Your bundle will be automatically deactivated
To reactivate please add stock and go to Seller Promotions to reactivatethe
promotion
5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle
35
Bundle creation FAQrsquos
Frequently Asked Questions
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
36
Question Answer
1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice
2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount
3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount
Question Answer
1Am I required to pack all the items in the
bundle together
It is not mandatory However we recommend that pack bundled items together for
good customer experience and to reduce returns
2 What is the return policyCustomers must return all bundled products in order for the return to be processed
Returns claims will not be accepted for incompletereturns
3What if customers return only part of the
bundle
We will not accept the return Our return policy is that all bundled items must be
returned together
Frequently Asked Questions
Fulfillment + Returns FAQ
Finance FAQ
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Questions Answers
1 Can customers buy more than one bundle
Customers are limited to one bundle per item per order
We will automatically give you the best deal possible based on the number of items you
would like to purchase
2Can customers use a voucher code to buy
bundlesYes vouchers can be used on bundles
37
Customer related FAQrsquos
Frequently Asked Questions
Thank you
Thank you