Product Authentication Xchange
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Transcript of Product Authentication Xchange
Confidential © Copyright 2012 Applytics Innovative solutions
A Billion Dollar Question..?
600
billion
dollars6% of world Trade
Equivalent to annual Military Spending of US
Equivalent to operating income
of largest car maker - Toyota
Equivalent to GDP of Switzerland
Confidential © Copyright 2012 Applytics Innovative solutions
How BIG the Problem is ?
• 1 out 5 of FMCG products sold are fake; 6-7% of turnover lost
• Rs.1,00,000 crore FMCG industry; estimated losses about Rs.7,000 crore
• Rs 500 crore loss of annual tax at excise rate of 8%.
• 20 -30 % of all Customers buy counterfeits unknowingly
– 80% recognize counterfeit after consumption, 20% never know
• Industries affected
– Automobile & Auto Components, FMCG, Seeds, Pesticides,
Pharmaceuticals, Food & Beverages, Fuel, Liquor, Tobacco, Luxury
goods, Sports wear, Toys, Perfumes
Confidential © Copyright 2012 Applytics Innovative solutions
Problem for INDIA
Current solutions
• HOLOGRAMS
– Except the Manufacturer No one can identify the duplicated Hologram.
– Manufacturers won’t educate the consumers how to differentiate For EX: Fake currency
• RFID & 2D BARCODING
– Latest in Technologies
– Best feasible solutions
Consumer
In real: THE PROBLEM
Manufacturer 1
Manufacturer 2
Manufacturer 3
Solutions are Designed like this
ConsumerPAX
DOES THEY SOLVE THE PROBLEM?
• Reduction in Investment & operational Expenses on IT for allowing Consumers for accessing their networks
• Better Customer Analytics, Customer Intuitive Marker Research & Marketing Platform for the Manufacturers, Retailers
• One stop shop for Consumers for all Product Authentication Services, Makes Life of Consumer easy
• Not an Industry specific solution, works across all industries
Confidential © Copyright 2012 Applytics Innovative solutions
Benefits..!
• To Reduce the Life Cycle: Product Integrations with IBM Infosphere, Oracle Serialization Manager & SAP Auto ID etc.,
• To Create a Installed/ Customer Base: Partnering with mobile manufacturers provide the our Mobile app by default in all the platforms (Android , iOS, Back Berry, Symbian)
• First Mover advantage creates new barrier for competitors other being patent pending.
• Scale Globally by having presence through Sales Offices
Confidential © Copyright 2012 Applytics Innovative solutions
Execution & Go to Market Strategy
• $200 Billion of in 2005, presently estimated at $600 billion ( Source OECD, IACC)
• Government of India had made serialization of drugs mandatory for all export oriented drugs.
• Once the Drug Manufactures have Infrastructure ready can be rolled out in India as well COZ estimated that 10 - 35% drugs sold world Wide are Counterfeit. (Source: WHO)
PLAY Video
Driving Factors / Why Now?
Competitive Analysis
Revenue Generation Models1. Authentication Services
i. Annual fee per product / Per variant (or) Per GTIN
ii. Per Authentication of Product
2. Consulting Services i. Designing & Implementing 2d bar-coding / RFID
Infrastructure
ii. Designing & Implementing Changes in the assembly Lines.
3. Analytics Services (later / In near Future)
Potential market in U.S• Authentication services (1.ii) – Pharma Market in USA alone
Particulars 2013 2014 2015 2016 2017
Revenues
No of Prescriptions Issued In USA ( Source: IMS)
3,900,000,000 3,946,800,000 3,994,161,600 4,042,091,539 4,090,596,638
Estimated 1 medicine and 1 hit from each Prescription @ 1 Cent
2,145,000,000 2,170,740,000 2,196,788,880 2,223,150,347 2,249,828,151
Gross Revenues 2,145,000,000 2,170,740,000 2,196,788,880 2,223,150,346 2,249,828,150
US Market – Projected Numbers
Thank You
Surya C. A
Mob: +91 85 1981982
Skype: Surya.Chaitnaya
Mail: [email protected]
Confidential © Copyright 2012 Applytics Innovative solutions