Product Anonymous - Our Product Future - November 2016

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Liam McGuire, Director

Transcript of Product Anonymous - Our Product Future - November 2016

Page 1: Product Anonymous - Our Product Future - November 2016

Liam McGuire, Director

Page 2: Product Anonymous - Our Product Future - November 2016

What is Opaque?“We are a technology studio that takes

emerging tech and uses it to solve existing problems.”

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Getting Started with VR/AR

Understand the Spaces• VR = Immersion• AR = Context

They’re not silver bullets!

Key Ingredients• Find a problem that needs VR or AR – don’t shoehorn it in• Real-time Asset Rendering• Interaction Design, e.g.

Games• Spatial Design Language

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Opportunities

• Melbourne & Australia have a favourable culture

• Emerging tech has significant untapped potential

• “Old problems, new solutions”

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Challenges

• Restrictive Geography

• Fast pace of Technology Evolution

• Fast pace of Competition

• Market information sparse, not mature