Product and Service Design Prepared by Bhakti Joshi June 25, 2013.
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Product and Service Design Prepared by Bhakti Joshi June 25, 2013
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Transcript of Product and Service Design Prepared by Bhakti Joshi June 25, 2013.
Product and Service Design
Prepared by Bhakti JoshiJune 25, 2013
Why Design?
CUSTOMER’S WANTS
Refined product/service
New product/service
Quality-based product/service
Tested and Tried Products/service
Documented specifications of product/service
Documented use/process of product/service
Business Opportunity
Demand Pull Innovation
Invention Push Innovation
Market explored for design of a product/service
Advancement in intelligence
?
Discuss Examples of Demand Pull and Invention Push Innovation
Design Choices
SERVICE
Standardization
Customisation
Delayed differentiation
Modular Design
Robust Design
PRODUCT DESIGN
To cause to conform standards
To make or alter to individual or personal specifications
A generic product later differentiated into a specific end-
product
Approach that subdivides a system into smaller parts
Approach to reduce variations in a product without eliminating
causes of variation
(Mass) ?
Degree of variation
Degree of customer contact
Communication and Interaction
People Media Tools
Product & Service Life Cycle
Introduction
Growth
MaturityDecline
SALE
S
TIME
Email: [email protected]: www.headscratchingnotes.net
Sources: Robust Design http://www.public.iastate.edu/~vardeman/IE361/s00mini/maurer.htm
