Product and Promotion
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oSHUBHAM SHAH
oSANIKA SHAH
oSHUBHAM JOSHI
oAKANKSHA JAIN
oSHAHABAZ KHAN
oROOPASHREE
oSUNIL RATHOD
TOGHETHER WE STAND , TOGHETHER WE FALL ONE FOR ALL, ALL FOR ONE
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Anything that can be offered to a market for attention, Acquisition, consumption that might satisfy a need or want.
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TYPES OF PRODUCT• Based on DURABILITY
Product can be classified into 3 groups:-1. Non-Durable: FMCG products
2. Durable: Electronics.
3. Service: Hospitals, Schools etc
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• Based on USAGE
Product can be classified into 2 types:-
Consumer
a) Convenience : Chips, Chocolates etc
b) Specialty: Reebok, Nike, Fasttrack.
c) Shopping : Household Appliances.
d) Unsought: Insurance policy.
Industrial Product : Raw materials, component parts etc.
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HIERARCHY OF PRODUCTS
• CORE PRODUCT : Bike(for transport )
• GENERIC PRODUCT: Bike(high mileage)
• EXPECTED PRODUCT: Bike(disc-break)
• AUGUMENTED PRODUCT: Bike( Aprilla and Ducati)
• POTENTIAL PRODUCT: Bike(1000cc in 1.5lakh)
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Brand is a image or
recognization of product set
in the minds of the
customers distinguishing
from the competitors
product.
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TYPES OF BRAND
MANUFACTURES BRAND
RESELLERS BRAND
GENERIC BRAND
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Exhibiting important information on product
package
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Packaging is a set of activities of designing and producing the container for a product.
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PRODUCT LIFE CYCLEPLC analysis gives us the idea to create strategies and modify the products. Generally, PLC of a product is marked by 4 stages:
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Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place
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The Advantages and Disadvantages of Advertising
The Advantages
Advertising on TV gives you theopportunity to communicate with local,national and even international audiences.This is done in just short amount of time.
TV ads use audio, visuals and actions toconvey the message which easily catches theattention of consumers. When messages areconveyed successfully, the ad becomes morecredible to the audience.
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The Disadvantages
The primary disadvantage of TV displayadvertising is the high costs. TV ads arevery expensive. The longer the air time,the more expensive it is. The cost will alsodepend on what time you choose totelecast your ads. Also, you have to payfor the air time every time the ad isshown.
Aside from the expensive air time rates,you also have to pay a team of experts tocreate the advertisement for you. You willneed to hire a script writer, video editor,models or an advertising agency.
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