Product Analysis

Grazia: 19th January 2009Colour Scheme:

Layout:

Pictures:

Fonts:

The colours used are; Yellow, White & Black.

The layout of is stereotypical to how magazines should look.

The pictures used on the front are relevant to the cover lines

A mixture of fonts is used in both capitalized and non-capitalized lettering

Cosmopolitan: January 2009

Colour Scheme:

Layout:

Pictures:

Fonts:

The colour scheme here is pink, black, yellow & white

Layout is stereotypical to how a magazine should look.

Only one picture, which is the cover-star.

A lot more text, many fonts used, that vary in sizes.

Masthead:

The date and the magazine website are positioned underneath the masthead.

The Masthead is the largest font on the page.

The Masthead: Grazia, is missing the ‘a’ here, and is replaced with the Cover-stars head.

Above the masthead is a cover line.

The colour of the masthead contrasts with the background picture.

The price is shown near the masthead.

Boxed Text & Images:

Shows the celebrities which are related to the articles.

The boarders of the boxes are bright yellow.

A black font is used in the white boxes over the images.

The yellow and white fonts contrast with one another.

Celebrities names are in yellow & underlined.

Coverline & Barcode:

Yellow underlined text

Bold white text

White text & Speech marks.

Barcode is situated at the bottom right hand corner.

Issue number is above barcode.

Coverline (Main Story):

Celebrity name is in yellow which contrast to the white.

Boxed capitalised letters are used here.

Coverline is on top of the celebrity’s picture of whom it is about.

Rhetorical question.

Skinny model relating to the article.

Items of clothing relating to the article.

The contrasting Yellow & Black

White text against the black background.

Numbers that inform us about how many there are.

Exclamation: exclaims the cover story, making it exciting.

Boxed Text & Images: (Coverlines)

Cover-Star:Image is of Sarah Jessica Parker.

The image is not a studio shot.

Her hair and make-up seems natural.

Her everyday attire perhaps.

Walking, not posing for the shot.

In Comparison:

In comparison to the Grazia magazine, Cosmopolitan looks entirely different. The Cosmo masthead is in bright pink, with a badge over it (unlike Grazia) with the price in, this is to attract the customers attention to the change in price. This also refers to the banner above the masthead, that acts as an incentive, which is another way of attracting buyers in a competitive market-place.This magazine only has one picture on the cover, unlike Grazia which has 5 images on it, this helps concentrate the buyers attention onto the celebrity. Also the cover-star image is a studio shot which has clearly been posed for, unlike Grazia. The image is digitally enhanced, and hair, make-up and clothing, have been professionally organised to make the cover-star more aesthetic. There are a lot more coverlines on this front page, and there is also a use of numbers to show the quantity of something. The barcode here is also positioned in the same place as Grazia, however in Grazia, the barcode was rotated.

Target Audience

Back Cover Advertisement: Grazia

We can gather from this advertisement that this perfume smells like flowers, which is clearly represented on the left hand side of the advert. The flower had been edited to blend in with the model, which makes it seem like that she is wearing the perfume, as the blend looks like an illusion, like a smell which we can’t see.The product is clearly shown at the centre bottom part of the page, with the name of the perfume on the flower, and the designer name on the model. This highlights the product, almost as if the words are framing it. The font is white making it stand out to the customer.The model here is good looking, which is another way to attract the customers (eye candy) The models make-up looks sexy, and the image has clearly been airbrushed.

Back Cover Advertisement: Cosmopolitan

In comparison to the other advertisement, we can see that there is a lot more writing here. Its’ font is white which contrasts to the dark background, making it stand out and attract a potential buyers attention. An image of the product in action is positioned on the right hand side of the page, adjacent to the model. It looks as if the model is looking at the product. The model is good looking, and here we can see that her eyelashes have been made more profound to suit the purpose of the advertisement. The picture has been airbrushed. The designer is placed in the bottom right hand corner of the advert, however it is the biggest font on the page, and is still drawing attention to itself.

Target Audience