Producing cost effective, online videos to bring your communications to life
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Sustrans www.charitycomms.org.uk/events
Transcript of Producing cost effective, online videos to bring your communications to life
Who are we?
UK –wide Bristol based charity, began in 1977
Work with communities, partners and local and central government to get people cycling, walking and using public transport for more of their everyday journeys
Press team, and wider comms team, work across the UK
Case studies - why have them?
The value of the video clip• What makes them special
• How they can be used
• Website• Presentations• Exhibitions and front of house• E comms – newsletters, publications, reports• Media relations eg multi-media news releases• Virally
The science bit
Equipment
Production
Hosting
The people bit
Finding your subject
Get permission
Interviewing
Be sensitive
Setting the scene
Location
Plan ahead with other shots
Check!
Meath Bridge
“User generated content”
Open up your airwaves but be prepared!
Film competition winner
Naturals!
Sometimes your interviewees do the work for you Meet our newest Bike It Officer!
