DIGITAL FUTURES NOVEMBER 2013  

Online, we don’t just see or read about brands. We use them We share them

Source:  IDC  Report:  ‘Extrac3ng  Value  from  Chaos  

We video, click, share, tweet…

We video, click, share, tweet, socially

Pass  sales  

Source:  KPCB  Internet  Trends  2013  

We video, click, share, tweet, professionally

We video, click, share, tweet, wherever we are

Increasingly on the move

Source:  Gartner  Global  Stats  5/13  

Increasingly on tablets

Source:  Apple  

A trend we see ourselves

www.client.com  

In this sea of content, quality is what will set the brand apart.

!!However, it must be distributed frequently and widely to impact on our audiences.

!!Diversity of content is important for social sharing and natural search rankings!!.

!!Responsive interface design is increasingly important for proliferating platforms .

!!Digital marketing no longer belongs in a silo. rankings.

Source:  Content  Strategy  &  the  Future  of  Marke3ng.  Kris3na  Halverson  

!!These are all web assets.!!rankings.

Source:  Content  Strategy  &  the  Future  of  Marke3ng.  Kris3na  Halverson  

!!Content marketing strategies are vital to make sure these assets are: Distributed efficiently Visible wherever our audiences are Driven by insight Creating value

!!Marketing automation technology is increasingly needed to: Manage the distribution of content efficiently Track how audiences engage with the content Make marketing investor centric

!!Processes and technologies are increasingly needed to: Measure the effectiveness of communications Prove ROI and value to the business

!!Windows on the digital world will continue to proliferate

!!New technologies will continue to compete for our attention

!!If consumers adopt them, brands will follow…

!!However, we must never adopt technology for technology’s sake!!

!!Marketing must always be: !Customer centric Distributed efficiently Visible wherever our audiences are Driven by insight Creating value!!

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Kevin  Mason  

Director  

Tel:  +44  (0)117  923  2282    

Mobile:  +44  (0)  7974  662  614  

Email:  kevin@proctors.co.uk  

 

www.proctors.co.uk