PROCOMER The Foreign Trade Corporation of Costa Rica Experience in Canada.pdf · PROCOMER The...

Office in Toronto, CanadaItzamn Huelat

PROCOMER The Foreign Trade Corporation of Costa Rica

Who we are

• Procomer is a public, non-government entity created by law in November 1996

– Operate and administer the Free Trade Zones

– Promotion of Costa Rican exports overseas

– Attract direct investments

• Vision: To consolidate a supporting system for the exporter and investor

• Mission: Support and promote exports and investments

Offices Overseas

• Offices overseas– Year 2000:

• Creation of 3 offices

• Dominican Republic, Mexico and Chile

– Year 2010: • Total of 14 offices

• Canada, USA (4), Mexico, Guatemala, Panama, Chile, Dominican Republic, Puerto Rico, Trinidad and Tobago, Europe (Germany) andChina

• Office in Canada– Started operations in 2003

– Major opportunities (sectors): Agriculture, Agro-industry and plants, flowers and foliage

– Target markets: Toronto, Montreal and Vancouver

General Services in Canada

• Business Agendas– Commercial Agendas: In Costa Rica and Canada

– Commercial Missions for exporters: In Canada• Trade Shows: Sial Montreal and Food & Beverage Show

• Toronto, Montreal and Vancouver

– BTM: Buyers Trade Mission: In Costa Rica – September

– Other events: • Costa Rica Services Summit

• Costa Rica Investment World

• Support in Costa Rica for the exporters– Creating Exporters:

• Training programs for exporters (monthly and yearly programs)

• Strengthening export capacity

– Information through different departments

– Promoters specialized by sector

• Market Studies– Office in Canada

• Specific per product of interest / point of sale

• Sub-contracting consulting firms

– Procomer Costa Rica, Dept of Commercial Inteligence• General studies per subject

• Information Center for the exporter

• Other studies and statistics

• Commercial Support for the exporter– Any type of support including constant visits to Canadian importers

– Inspection of products

– Different types of information and regulations

– Monitoring and observing the competition• Statistics (imports by product and by country)

• Market presence (supermarkets)


• Advantages of the Office in Canada– Excelent business relationship with Canadian importers

– Various trade shows visited during the year

– Broad relationships with associations, chambers of commers and other organizations• CFIA – Canadian Food Inspection Agency

• CBSA – Canadian Border Services Agency

• DRC – Dispute Resolution Corporation

• CPMA – Canadian Produce Marketing Association

• TFO Canada – Trade Facilitation Office of Canada

• Other Government agencies

• Free Trade Agreement Costa Rica and Canada– Benefits mainly for Agro-industrial and other sectors

– Promotes Direct Investment


Business AgendaProcomer Office

Commercial Mission for Exporters

Commercial Mission for Exporters and Trade Show participation

BTMBUYERS TRADE MISSIONBUYERS TRADE MISSION

Average participation per year

• 250 Costa Rican exporters

• 150 foreign importers

• 20 to 30 Canadian importers

Business Agenda

Show Room

Conferences

Other Services

• Brokers– Representation companies

• Agent or Agency in sales and marketing

• Services will vary depending on the opportunities and negotiations

– Broker commision or title of the product (capacity to import)

Distribution Channels

Advantage Canada

• Importer / Distributor

– Specialized by product line, sales channel or geographical area

– Target: retail, institutional or industrial

– To analize: Company location, size, specialization, credit report, market comments

• The Ontario Food Terminal (OFT)


BurnacBurnac ProduceProduce


ONTARIO FOOD TERMINALONTARIO FOOD TERMINAL


• Retail– Supermarket Chains

– Store chains

– Independent supermarkets and stores

• Specialized by product: Convinience, natural and organic products, gourmet and convenience

• Specialized by geographical area


SupermarketSupermarket EthnicEthnic ––

No Frills (Loblaws)No Frills (Loblaws)

Convenience storesConvenience stores


Specialized storesSpecialized stores


GENERALIDADES: CANADAGENERALIDADES: CANADA

3%30,9101%2,6201%15,0251%59,410Oceanía y otros países

54%606,730

39,605

313,415

120,865

132,845

27%233,000

81,035

52,655

56,420

42,890

41%1,376,595 213,980

417,985

270,710

473,915

41%2,525,160

370,515

874,370

560,995

719,275

Asia

- Central, Oeste y Medio Oriente

- Este

- Sur Este

- Sur

3%34,57515%123,9905%164,7956%374,565África

31%349,410

137,460

99,225

59,320

53,400

36%306,515

16,035

92,555

72,765

125,165

38%1,307,885

321,650

209,610

304,495

472,130

37%2,278,345

579,625

489,540

511,095

698,080

Europa

- Reino Unido

- Norte y Oeste de Europa

- Europa del Este

- Europa del Sur

1%8,5759%80,8356%211,3805%317,765Caribe y Bermuda

3%32,4559%78,0106%216,6406%381,165Centro y Sur América

5%56,5603%25,2553%106,4054%250,535Estados Unidos

26%1,119,21511%851,55527%3,398,72519%6,186,950Total Inmigrantes

4,380,3007,700,80012,803,90032,976,000Población

%British Columbia

%Quebec%Ontario%CanadáInmigración en Canadá y por provincia (Censo 2006)

Fuente: Statistics Canada

Costa Rica: Intercambio comercial con Canadá (US$)

RELACIRELACIÓÓN COMERCIAL: CANADAN COMERCIAL: CANADA

Fuente: Strategis (Statistics Canada)

0

50

100

150

200

250

300

350

400

Millones US$

Exportaciones 107.50133.80135.80118.20123.15121.95157.14211.65242.55291.51 343.6 342.7 353.4 313.7

Importaciones 37.10053.60032.70046.30058.34140.60049.00550.48458.86370.18260.84 75.9 100.9 73.2

Saldo/Balance 70.40080.200103.1071.90064.81481.351108.13160.80183.57221.32281.15 266.8 252.5 240.5

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Canadá – Sitios Web de interés

Gobierno de Canadá: http://www.canada.gc.ca

Gobierno de Ontario: http://www.gov.on.ca

Agencia de inspección Canadiense: http://www.inspection.gc.ca

OPMA – Inspección (ON privado): http://www.opma-assn.com

F & G – Inpección (QC privado): http://www.fandg.ca

Agencia – Ref Crediticias: http://www.equifax.com/EFX_Canada

Blue Book: http://www.bluebookprco.com

Agencia de recaudación Canadiense: http://www.cra-arc.gc.ca

Agencia Canadiense de Servicios Fronterizos: http://www.cbsa-asfc.gc.ca

Departamento de Relaciones Exteriores: http://www.dfait-maeci.gc.ca

Ministerio de Agricultura de Canadá: http://www.agr.gc.ca

Ministerio de Agricultura – Infohort: http://www.agr.gc.ca/infohort

Ministerio de Agricultura – Food Bureau: http://www.agr.gc.ca/misb/fb-ba

FUENTES DE INFORMACIFUENTES DE INFORMACIÓÓN N –– SITIOS WEBSITIOS WEB


Ministerio de Industrias de Canadá: http://www.ic.gc.ca

Ministerio de Industrias – Strategis: http://strategis.gc.ca

Ministerio de Salud de Canadá: http://www.hc-sc.gc.ca

Estadísticas de Canadá: http://www.statcan.ca

Banco Central de Canadá: http://www.bankofcanada.ca

Asociación de Restaurantes y Foodservice: http://www.crfa.ca

Asoc. Canadiense de Alimento Natural: http://www.chfa.ca

Asoc. Canadiense de Producto Fresco (CPMA): http://www.cpma.ca

Asoc. Canadiense de Importadores y Export: http://www.iecanada.com

Asoc. Canadiense de Agentes Aduanales: http://www.cscb.ca

Oficina Canadiense de facilitación del comercio: http://www.tfoc.ca

Procesadores alimento de Canadá: http://www.foodnet.fic.ca

Asociación de productores orgánicos: http://www.cog.ca



Departamento de Justicia de Canadá: http://laws.justice.gc.ca

Ley de Competencia: http://laws.justice.gc.ca/en/C-34/35920.html

Ley de Aduanas: http://laws.justice.gc.ca/en/c-52.6/text.html

Ley creación de empresas: http://laws.justice.gc.ca/en/c-44/text.html

Ley alimentos y medicinas: http://laws.justice.gc.ca/en/f-27/61279.html

Ley inspección aduanas: http://laws.justice.gc.ca/en/c-16.5/30783.html

Ley constitucional: http://laws.justice.gc.ca/en/const/

Ley de inversión: http://laws.justice.gc.ca/en/I-21.8/79663.html

Propiedad Intelectual: http://strategis.ic.gc.ca/sc_mrksv/cipo/welcome/welcom-e.html

Ley empaque y etiquetado: http://laws.justice.gc.ca/en/C-38/37028.html

Oficina de Estandarización: http://www.scc.ca/en/about/index.shtml

Guía importación productos: http://www.cbsa-asfc.gc.ca/import/menu-e.html


Itzamn Huelat Quirós, Director

Nelly Martinez, Asistente

Dirección: 16 Four Seasons Place, Suite 107

Etobicoke, Ontario. M9B 6E5. Canadá

Teléfono: (416) 865-3382

Fax: (416) 865-3383

E-mail: [email protected]

OFICINA DE OFICINA DE PROMOCIPROMOCIÓÓNN COMERCIALCOMERCIALCANADACANADA

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