Process & Service Design - Exploration Personas & Customer Journey
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Exploration Personas & Customer Journey 1 st Pecha Kucha Presentation 30 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz 1
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This is a Pecha Kucha presentation about the exploration of personas and the customer journey of people visiting Innsbruck and who are interested in sightseeing with a special focus on churches.
Transcript of Process & Service Design - Exploration Personas & Customer Journey
ExplorationPersonas & Customer Journey
1st Pecha Kucha Presentation
30 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz 1
Entangled
230 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
330 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
Dieter & Renate Ebeling
Dieter & Renate Ebeling
430 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
Dieter & Renate Ebeling
530 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
Innsbruck
630 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
PROBLEM TWEET
730 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
“Innsbruck does not provide a separateoverview of all religious monumentsthat can be visited.”
Innsbruck
830 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
Touch Points // Customer Journey Map
Seeing the tourist information centerEntering & searching for information on their ownQueue up & waitIt‘s their turnGeneral InformationNecessary information is not providedLeaving the information center
930 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
Touch Points // Customer Journey Map
1030 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz
