Internet MarketingProcess Overview

Weekly Communications MeetingMonday, July 6, 2009Christopher J. Braat, PhDAC1-1-306

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Agenda

• Process Overview

• Translation into Practice

• PMM and PLC

• Technical Discussion– MOSS Levels of Integration– Integration Details

• Summary

• Question & Answers

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Process Overview

• Why ?– Set and manage internal and external expectations

• How ?– Projectize our team and organization– Collaborative effort– What makes sense (aka … easy to manage)

– Progressive elaboration

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Translation into Practice

• Requirements Driven

• Vendor Procurement

• Project Planning/Management

• Build & Deploy Schedule

• Testing Methods

• Change Control

• Reporting

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PMM and PLC

• Project Life Cycle– Project Management (PMP/PMI)– Software Development (SDLC)

• CCF Internal PMO– Classical model– Suitable for traditional ITD Projects

• Adopted modified approach

• Training Session

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High Level PLC

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IIM DEV Workflow

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MOSS Levels of Integration

ABSTRACT LAYER

MOSS PAGE LAYOUTS

TEMPLATES

MOSSMASTER

PAGELAYOUTS

1.C

OD

E

2.C

OD

EC

OM

PO

NEN

TS

3.C

US

TOM

C

ON

TRO

LS

4.A

NIM

ATI

ON

5.U

SE

R-E

DIT

AB

LEH

AR

D-C

OD

ED

CO

NTE

NT

6.IN

FRA

STR

UC

TUR

E

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Integration Details

• MOSS Master Page Layout – “Foundational Design which all templates and Page Layouts use”; usually includes Header, Footer, search, tracking code and other items consistently used on every page of the site using a certain Master Page Layout

• Templates – “Logical Groupings of Page Layouts by Type or Section”; these do not exist in MOSS but are used for categorization; listed by numbers, for example:1.0 – Home Pages2.0 – Section Pages3.0 – Category4.0 – Index5.0 – Detail6.0 – Widgets

• MOSS Page Layouts – “MOSS Web Author editable page layouts” which are selected when adding a new page, denoted by n.x (ie – 3.1, 5.2, etc.)

• Abstract Layer – “All possible items in a page layout”

1.) CODE - Code and code standards for any supported language (CSS, Java/JavaScript, HTML, AJAX, etc.)

2.) CODE COMPONENTS – Standardized, interchangeable coded components used across multiple Page Layouts, may be jointly developed (3 tab, 3 tab with picture, 3 tab with video, etc.)

3.) CUSTOM CONTROLS – Embedded Plug-ins (DB, InfoPath forms, picture viewer)

4.) ANIMATION – Any item presenting animation to the end user (JavaScript flyouts, video players, slide show feature, existing/new banners, Flash Controls, etc.)

5.) USER-EDITABLE or HARD-CODED CONTENT – Images and copy or blocks of text

6.) INFRASTRUCTURE – IA deliverables or any other architectural components (Taxonomy, URLs, SEO/PPC Tracking code)

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Summary

• Processes are evolving to meet:– Client demands– Increased focus on quality– Improve efficiency

• What is needed:– Active management– Use and reinforcement– Continued refinement

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Thank you !

• Questions & Answers