Process Layout and Flow Combine AB 260212
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Transcript of Process Layout and Flow Combine AB 260212
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Facility Layout
ZONING OF AREAS WITHIN THE STORE
INSPIRE EXPLORE PURCHASE
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Main Entrance
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Inspire
Push Corner/Best
Sellers/New ArrivalsSection in first 3m of store
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Explore / Engage
Touch buttonsforlight switches
Simple but clearstore communications
Explore lighting optionsin various settings.
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Consultancy / Purchase
Lets Plan Station for
CustomerEngagement
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Entrance Exit
On-line andCD-ROM accessroom
Loan books in subject order
Enquiries
Storeroom
Counter staffCopying area
Company
rep
orts
Tojournalsack
Currentjournals
Reservecollection
Referencesection
Study desks
Process Layout in a Library Showing the Path of Just 1 Customer
Process Layout (Job Shop/Functional Layout)Transformed resource moves according to established sequenceLayout of transforming resources optimised. The arrangement of a facility so thatwork centres or departments are grouped together according to their functional type.
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Philips Type of Layout
Process Layout (Job shop/functional layout) Transformed resource moves according to established
sequence
Layout of transforming resources optimised
Transforming resources are fixed and the transformed resources take an appropriate pathway through them
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Impact of Store Layout Optimal utilisation of space, equipment and people
Effective flows of materials, information and people
High employee morale (employees look cosy)
Safe working conditions (from field observation)
Good customer / client interaction (direct experience)
Flexibility (ample space for re-layout)
Nice ambience and aesthetics; exude comfort
Shopper traffic flow - logical sequence from Inspire toExplore and finally Purchase all within 150 sqm
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Process Flow
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Inspire ExplorePurchase(Consultancy)
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Linking Process Flow to Layout
SERVICEPROCESS
TYPESERVICESHOPS
ADVANTAGES
DISADVANTAGES
High product and mixflexibility
Relatively robust incase of disruptionsEase to supervise
Low utilizationCan have very high
inventory 500skus
PROCESSLAYOUT
LOW VOLUMEHIGH VARIETY
PROFESSIONALSERVICES
PHILIPS
PHILIPS BRAND STORE PROVIDES TOTAL
LIGHTING SOLUTIONS WHICH INCLUDEINTERIOR DESIGN CONSULTANCY, HOMELIGHTING DESIGNER SERVICES AND STYLEORIENTATION /COMPATIBILITY TO HOME
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Copyright 2006 John Wiley &Sons, Inc. 2-12
Operations Strategy at Philips RetailPhilips
Transformative power oflighting
Branded Retail Philips Way
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Our Retail Operating Strategy
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Philips Home Lighting Proposition:
Retail Implications
Easy to explore& learn
Context, learningFun, enjoyable,
Easy to understand,Intuitive, Editorial
Experience whatlight can do
Transformative effect oflight on spaces and
moods
LightingPlaygroundClean, Bright,Uncluttered,
Highly InteractiveBeing a Protagonist
For your Home
Home, hot HouseRelevant
Achievable butaspirationalHow to
Get the Look
Philips Home Lighting Retail Proposition:
A Lighting Playground where its easy to explore, learn and experience what light can do for your Home
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Implications on Operations