Problematic News

Yes, things actually do go wrong

What to do when things go bad

Tell the truth Don’t try to bury the bad news People are more forgiving about bad

news rather than lying Be upfront about the bad news State how things will get better Hope for the best

Writing a release about negative information

Watch your words Try to stay away from extremely

negative words Try not to repeat words like loss,

decrease, layoff Announce the bad mews but try to

focus on a positive feature and the future

How to try to avoid bad news

Stay updated on company news If bad news is being announced try to

know a few weeks ahead of time so you can plan strategically

Understand why the company is at loss or laying off employees

Get all of the information and stay on top of it

Know what is happening in the media and if your news has any place in any new trends