Problem Identification

• Difficult to Market the product.

Assumptions

• Cannot be advertised in common channels such as cable and publishing.

• Difficult to spread awareness about the product by just word of mouth.

• Some people contractors don’t spread the word because they don’t like to revel competitive secrets.

Different ways to Market

• Recommendations of the Pile hammer manufactures.• Influence from the Architectural/consulting

engineers.• By asking the large engineering and construction

contactors to try the CMI cushioning pad in one of their complex construction project and letting the performance of the CMI pad speak for it self.

• By the recommendation of Prof. Stephen McCormack of Pennsylvania A&M University who studies pile driving and is a respected authority in its theoretical aspects.

Limitations And Contingencies

• Asking the pile hammer renting companies to sell the CMI cushioning pads would be difficult because they would not want to sell nor recommend cushioning pads that enable a contractor to return equipment faster.