Probing Our Future
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Transcript of Probing Our Future
Presentation © 2016 The Transformation Society
@TransformSoc
Probing Our Future Ray Gallon Neus Lorenzo
http://www.historytoday.com/sites/default/files/telescope.jpg
@TransformSoc Presentation © 2016 The Transformation Society
What happens when you put 14 experts in a room and you ask them...?
What’s your superpower?
You get clever questions! And yours?
h.p://en.wikipedia.org/wiki/File:Pietro_Longhi_021.jpg
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An on-going research project
Workshop
WebinarWhitePaper
Twi.erChatBlogPost
@TransformSoc Presentation © 2016 The Transformation Society
Superpowers Reveal Underlying Needs
Organizational change – adaptation, new ways of working, institutional and industrial change, new channels for delivering information, new collaboration styles
Simplifying – seeing beyond the obvious, solving confusion, finding the essential, desire to go farther.
Flying – quick thinking, creativity, and adaptability, joy, fun, open space, overview.
Time Travel – change, the ability to remake things, accuracy, catch up, quantity of work.
Bridging or Transport – contact, mediating, helping others, mind-travel, storytelling, problem management, personal and organizational improvement.
Mind reading – collaboration, networking, breaking down silos, understanding others, understanding, self-expression.
Cost control – financial and social value, and temporal, personal investment and organizational efficiency.
@TransformSoc Presentation © 2016 The Transformation Society
Aligning Superpowers to Maslow’s Hierarchy
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• Organizational change
• Simplifying
• Flying
• Time Travelling
• Bridging
• Mind reading
• Cost/Value
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Personal and Collective Priorities
ConnecQvityCollaboraQonCoordinaQon
AStudesEmoQonsMoQvaQons
Feedback
h.p://core0.staQcworld.net/images/arQcle/2015/12/customer-feedback-ts-100634078-primary.idge.jpg
Context sensing
GeolocationMultilingualismMotion sensingBiometric sensingAugmented RealityEmotional intelligenceEnvironmental controlsArtificial intelligenceUser communitiesEtc.
Agile workflowGroup working spacesInternationalizationNetworkingBig dataInternet of ThingsMultichannelTransmediaOrganizational cultureEtc.
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Labour Market Needs
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Do we add cost or value to our products? How?
Hard costs/Subjective Values
h.ps://steemit.com/bitcoin/@kierkeguardian/why-bitcoin-is-not-fiat
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Possible Answers Control costs by quickly identifying and limiting
ourselves to key information
Add social value by answering users’ most important questions and solving their problems
Create synergy by finding patterns and relationships across the entire organization
Improve organizational efficiency with user feedback communities
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Challenges – Industry 4.0
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Collaboration:• People-people• People-machine• Machine-machine
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Industry 4.0 – Vision
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Source: Frost & Sullivan
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Growing Transversal Markets
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Industry 4.0 is Already Here
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Get ready to understand other disciplines to break down silos! Which do we need most?
Tech Comm skills/Right to privacyHeat mapping
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Mind Reading We can’t do it yet, but we do have facial recognition!
Feedback: attention and comprehension
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Intensifying Human-Machine Interaction
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Context sensing
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Hey Siri…
What if the answers weren’t canned?
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How can we help users in more personalized ways?
Anticipation/Automation
h.ps://www.youtube.com/watch?v=c0nvdiRdehw
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Written procedures
Web FAQ’s
Contextual Help on-click
Context Sensing and Anticipation
Artificial Intelligence & IoT
Embedded & Automatic Policies for Safety
Tech Comm Examples
Effectiveness
Excellence
Efficiency
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Driverless cars
Auto companies’ own insurance
Government Regulation ?
How are you making me safer, better, or more powerful in this car?
What should the self-driving car do?translate
analyse
design
deliver
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Empowering Artificial Intelligence
Extract content from user’s environment
Use physical detection of fatigue or other states to deliver the best content for the moment
Include haptic feedback - how hard they push "return," for example
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The role of AI in Personalization UX Persona As humans we can define a few
generalized personas for our users
With artificial intelligence, we can define thousands of specific personas defined by:• Identified personality traits• Geolocation• Current emotional state• Learning style• Date / time / season• Gender• State of health• …
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WithIBMWatsonandGoogleMind,AIbecomesa
service
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From Just in Case to Just for You
USFoodandDrugAdministraQon(FDA)approvedthefirstimplantablemicrochipforhumansin2004h.p://www.nbcnews.com/id/6237364/ns/health-health_care/t/fda-approves-computer-chip-humans/#.V_C0hfCLTIU
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Do Artificial Intelligence Implants Make You Uncomfortable?
2014 study
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How can we optimize the information life cycle?
Remake/Catch up
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How to Do This?
Information composting:
More sophisticated governance
Obsolete information is broken down
Still-usable parts are recycled back into the system
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Information Composting A Nemetic Process
Notice Engage Mull Exchange
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Data Collection as “Travel”
A repository handles info composting
Must be dynamic
Also retains historical information
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Update cycles keep getting shorter. How do we verify our information?
Think quick/Holistic view
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Agile Information? Integrated tools,
including: Planning
Databases
Internal communication
Auto-detection of obsolescence (governance)
Automate system of needs detection
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Nimble Information
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Flying: Holistic View, Multiple Perspectives
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Glocal - MesoGlobal - Macro
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What can you do to simplify your content?
Find the essential/Go farther
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Four Ways to Simplify a DVD Remote
Source:Giles ColborneCX Partnersh.p://www.slideshare.net/cxpartners/secrets-of-simplicity
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How Far Can We Go? Hand made
Personalized
Simple, economic, practical, low-tech
But…
Not marketable
Not standard
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How can organizations make people safer, better, or more powerful?
New ways/Adaptation
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Organizational Change 2030
Knowledgeb
uilding Communitybuilding
h.p://en.unesco.org/sdgs
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Deep Content to Facilitate Structural Change
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Deep Context Creates New Information Offers
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Some organizations are afraid: • Security • Cost • Privacy • Legal threats
Communicators need to diversify for advancement
Practitioners want:
• Freedom
• Connectivity & Networking
• Cloud space
• Personal career evolution
Fluid information can change even rigid institutions
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Change and Continuity
http://news.bbcimg.co.uk/media/images/65156000/jpg/_65156906_e4480077-rock_art.jpg From the tomb of Seti Ihttp://www.catchpenny.org/images/seti1a.gif
Codex Mendoza, Aztecs. http://commons.wikimedia.org/wiki/File:Codex_Mendoza_folio_67r_bottom.jpg
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What We Need… More questions?
At least until Thursday.
Real-time chat:
#AdobeChat#TechComm
Join us at 15:00 BST / 16:00 CEST / 10:00am EDT / 7:00am PDT
@TransformSoc Presentation © 2016 The Transformation Society
Twitter: @Transformsoc
Web: www.transformationsociety.net
Thank You! And thanks to all participants at
the TCUK workshop
Neus Lorenzo: @NewsNeusRay Gallon: @RayGallon
See you Thursday, #AdobeChat #TechComm 15:00 BST / 16:00 CEST / 10:00am EDT / 7:00am PDT