PRO STRATEGIES TO Increase Leads & Sales - BD...

25P R O S T R A T E G I E S T O

Increase Leads & Sales O N Y O U R W E B S I T E

25

BD.V E N T U R E S

#1

Create an irresistible “lead magnet” you can give to visitors for FREE in exchange for their contact information.

#2

Include at least one call-to-action on every page of your website so you can direct visitors to your irresistible offer(s).

25 PRO STRATEGIES TO INCREASE LEADS & SALES ON YOUR WEBSITE

#3

Increase opt-in rates by using simple, short forms that reduce the number of steps it takes for a person to opt-in.

#4

Explainer videos increase conversions by more than 20% because they cater to your visitors’ short attention spans

with visual and verbal learning.


#5

Make sure your contact information is easy to find and easy to understand so people can get in touch with you fast.

#6

Use simple design and remove distractions from your page that might confuse or misdirect visitors from opting-in.


#7

Design your website to funnel people to your highest converting pages. Pro Tip: You can find your top converting

pages by setting up “Goals” in Google Analytics.

#8

Use Twitter lead cards and Facebook subscribe ads to skip over your landing page and collect leads with one click.


#9

Collect feedback from prospects and customers then swipe their exact words to craft your sales copy and headlines.

#10

Use benefit-rich, action oriented copy that encourages people to take action and opt-in.


#11

Directly address your prospects objections by including specific answers to questions they might have.

#12

Get prospects into a “before and after” state of mind to create a knowledge gap that they will want to fill.


#13

When possible, use scarcity tactics and time-bound offers to incentivize people to take action right away.

#14

Establish trust and reduce perceived risk with trust symbols that let visitors know their information is safe with you.


#15

Use testimonials and case studies to build credibility by proving that your product/service delivers results.

#16

Include a guarantee to show people that you’re willing to stand by the quality of your product/service.


#17

Over 50% of all internet traffic comes from mobile devices. Make sure your website is optimized for these people.

#18

Add “tap to call” functionality on your website by using the hyperlink “tel: 1222333444” on text and images.

*Replace the number “12223334444” above with your phone number.


#19

Use an exit pop-up with a irresistible offer (from #1) to convert people who are about to leave your website.

#20

A/B test different versions of your site to discover the best performing versions to increase conversions.


#21

Use “content upgrades” to offer exclusive content on your high-traffic blog posts in exchange for visitor emails.

#22

Use 2-step opt-ins to shorten the opt-in process and move people from visitor to lead with less friction.


#23

Use a tool like Opt-In Monster to display offers based on traffic source (ex: Facebook, Google, YouTube, etc.)

#24

Remind people who didn’t convert on your site with retargeting ads to bring them back to your offers.


#25

Introduce leads to a irresistible, super low-ticket offer (usually between $1 and $20) also known as a “tripwire” that

exists to change the relationship from lead to customer.

BONUS:

When you properly align a Lead Magnet (#1) and a Tripwire (#25) to give away a small part of your core product or

service, you can EXPLODE your sales!


PRO STRATEGIES TO Increase Leads & Sales - BD...

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